Tools & Wizards About Us
outwell.com screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    67% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

outwell.com

Outwell - Innovative Family Camping - buy online here

Page Load Speed

4.3 sec in total

First Response

335 ms

Resources Loaded

3.6 sec

Page Rendered

353 ms

outwell.com screenshot

About Website

Visit outwell.com now to see the best up-to-date Outwell content for United Kingdom and also check out these interesting facts you probably never knew about outwell.com

We are your one-stop-shop brand for all things needed for family camping, from our tents to cookers to cupboards, sleeping bags, camping equipment and so much more.

Visit outwell.com

Key Findings

We analyzed Outwell.com page load time and found that the first response time was 335 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

outwell.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

33/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0.044

99/100

15%

TTI (Time to Interactive)

Value8.4 s

38/100

10%

Network Requests Diagram

outwell.com

335 ms

www.outwell.com

866 ms

482 ms

outwell_9F24B2BFFE350A16C56B64C158200EB7.css

592 ms

outwell_4928E9975D502B91AEA0B08840C4F0BF.js

867 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 76% of them (52 requests) were addressed to the original Outwell.com, 4% (3 requests) were made to S.ytimg.com and 3% (2 requests) were made to Track.adform.net. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Outwell.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 725.9 kB (41%)

Content Size

1.7 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Outwell.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 764.3 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 40.4 kB

  • Original 55.8 kB
  • After minification 48.7 kB
  • After compression 15.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.4 kB or 72% of the original size.

Image Optimization

-2%

Potential reduce by 14.1 kB

  • Original 764.3 kB
  • After minification 750.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Outwell images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 401.9 kB

  • Original 602.9 kB
  • After minification 582.2 kB
  • After compression 201.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 401.9 kB or 67% of the original size.

CSS Optimization

-82%

Potential reduce by 269.4 kB

  • Original 326.9 kB
  • After minification 317.2 kB
  • After compression 57.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Outwell.com needs all CSS files to be minified and compressed as it can save up to 269.4 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (56%)

Requests Now

62

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Outwell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

outwell.com

outwell.com

335 ms

www.outwell.com

www.outwell.com

866 ms

482 ms

outwell_9F24B2BFFE350A16C56B64C158200EB7.css

outwell_9F24B2BFFE350A16C56B64C158200EB7.css

592 ms

outwell_4928E9975D502B91AEA0B08840C4F0BF.js

outwell_4928E9975D502B91AEA0B08840C4F0BF.js

867 ms

jquery-1.7.min.js

jquery-1.7.min.js

783 ms

jquery.fancybox.js

jquery.fancybox.js

508 ms

outwell.ashx

outwell.ashx

550 ms

home.css

home.css

907 ms

VisitorIdentification.js

VisitorIdentification.js

924 ms

WebResource.axd

WebResource.axd

368 ms

237 ms

blue_arrow_5x13px.ashx

blue_arrow_5x13px.ashx

134 ms

outwell.ashx

outwell.ashx

132 ms

looking_glass_icon16x16.png

looking_glass_icon16x16.png

174 ms

globe_icon19x19.png

globe_icon19x19.png

358 ms

map_pin_icon15x22.png

map_pin_icon15x22.png

351 ms

rwd_social_icons_facebook.png

rwd_social_icons_facebook.png

174 ms

rwd_social_icons_twitter.png

rwd_social_icons_twitter.png

470 ms

rwd_social_icons_pinterest.png

rwd_social_icons_pinterest.png

470 ms

rwd_social_icons_youtube.png

rwd_social_icons_youtube.png

469 ms

FallBack.jpg

FallBack.jpg

934 ms

outwell.ashx

outwell.ashx

484 ms

Sign_Up_Box_Jointhefamily_UKOUT14.ashx

Sign_Up_Box_Jointhefamily_UKOUT14.ashx

488 ms

119x65_tent_icon.ashx

119x65_tent_icon.ashx

500 ms

119x65_furniture_icon.ashx

119x65_furniture_icon.ashx

500 ms

119x65_acc_icon.ashx

119x65_acc_icon.ashx

555 ms

driveaway_aw_119x65px.ashx

driveaway_aw_119x65px.ashx

614 ms

caravan_aw_119x65px.ashx

caravan_aw_119x65px.ashx

792 ms

sleepingbags_62x62px.ashx

sleepingbags_62x62px.ashx

657 ms

mats_62x62px.ashx

mats_62x62px.ashx

657 ms

cool_62x62px.ashx

cool_62x62px.ashx

676 ms

kids_62x62px.ashx

kids_62x62px.ashx

798 ms

footprints_62x62px.ashx

footprints_62x62px.ashx

787 ms

looking_glass_icon21x20.png

looking_glass_icon21x20.png

792 ms

pencil_icon_34x34px.ashx

pencil_icon_34x34px.ashx

794 ms

20150724%20084529.ashx

20150724%20084529.ashx

1057 ms

Outwell%20Smoked%20Haddock%20Kedgeree%20Forside.ashx

Outwell%20Smoked%20Haddock%20Kedgeree%20Forside.ashx

1145 ms

arraow_red_22x33px.ashx

arraow_red_22x33px.ashx

938 ms

arrow_red_9x14px.ashx

arrow_red_9x14px.ashx

923 ms

socail_bottom_facebook_33x33px.ashx

socail_bottom_facebook_33x33px.ashx

992 ms

socail_bottom_instagram_33x33px.ashx

socail_bottom_instagram_33x33px.ashx

1052 ms

socail_bottom_pinterest_33x33px.ashx

socail_bottom_pinterest_33x33px.ashx

1202 ms

socail_bottom_twitter_33x33px.ashx

socail_bottom_twitter_33x33px.ashx

1200 ms

socail_bottom_youtube_33x33px.ashx

socail_bottom_youtube_33x33px.ashx

1201 ms

analytics.js

analytics.js

32 ms

Economica.woff

Economica.woff

1209 ms

language.jpg

language.jpg

1514 ms

search_icon_62x62px.jpg

search_icon_62x62px.jpg

1454 ms

uspRp_z8HpY

uspRp_z8HpY

109 ms

collect

collect

28 ms

blue_arrow_5x13px.png

blue_arrow_5x13px.png

1635 ms

Oz6gh5Kd_jw

Oz6gh5Kd_jw

108 ms

outwellBoxbg.jpg

outwellBoxbg.jpg

1632 ms

collect

collect

65 ms

social_icons.jpg

social_icons.jpg

1291 ms

world_396x304px.ashx

world_396x304px.ashx

1168 ms

www-embed-player-vflZsBgOl.css

www-embed-player-vflZsBgOl.css

65 ms

www-embed-player.js

www-embed-player.js

87 ms

base.js

base.js

155 ms

bottom_1615x86px.png

bottom_1615x86px.png

1118 ms

yrK4EqpSRdoujKQmsJoZ5WaLgeULvcWnibQMQSxOOnM.js

yrK4EqpSRdoujKQmsJoZ5WaLgeULvcWnibQMQSxOOnM.js

111 ms

ad_status.js

ad_status.js

62 ms

fancybox_sprite.png

fancybox_sprite.png

1300 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

143 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

144 ms

inspectlet.js

inspectlet.js

8 ms

666113811

666113811

55 ms

Accessibility Review

outwell.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

outwell.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

outwell.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Outwell.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Outwell.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

outwell.com

Open Graph description is not detected on the main page of Outwell. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: