Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

paid.outbrain.com

Performance-Based Native Advertising Platform | Outbrain.com

Page Load Speed

1.8 sec in total

First Response

199 ms

Resources Loaded

1.2 sec

Page Rendered

423 ms

paid.outbrain.com screenshot

About Website

Visit paid.outbrain.com now to see the best up-to-date Paid Outbrain content for United States and also check out these interesting facts you probably never knew about paid.outbrain.com

Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

Visit paid.outbrain.com

Key Findings

We analyzed Paid.outbrain.com page load time and found that the first response time was 199 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

paid.outbrain.com performance score

0

Network Requests Diagram

www.outbrain.com

199 ms

j.php

13 ms

gtm.js

58 ms

dc.js

30 ms

site.css

76 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Paid.outbrain.com, 16% (14 requests) were made to and 8% (7 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (564 ms) relates to the external source Outbrain.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 460.7 kB (31%)

Content Size

1.5 MB

After Optimization

1.0 MB

In fact, the total size of Paid.outbrain.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 869.6 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 23.9 kB

  • Original 32.7 kB
  • After minification 32.7 kB
  • After compression 8.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.9 kB or 73% of the original size.

Image Optimization

-4%

Potential reduce by 32.3 kB

  • Original 869.6 kB
  • After minification 837.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Paid Outbrain images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 404.5 kB

  • Original 588.2 kB
  • After minification 588.2 kB
  • After compression 183.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 404.5 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (58%)

Requests Now

65

After Optimization

27

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Paid Outbrain. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

paid.outbrain.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Paid.outbrain.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Paid.outbrain.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Paid Outbrain. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: