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pretty-smart.nl: Good Brand Guru - Embed the Good into Retail

Good Brand Guru is a network of fashion retail professionals and experts in sustainability, supporting fashion/ lifestyle retailers to Embed more Good into their business models

Page load speed analysis

  • 68/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    572 ms

  • Resources loaded

    3.2 sec

  • Page rendered

    139 ms

  • Total page load time

    3.9 sec

Visit pretty-smart.nl now to see the best up-to-date Pretty Smart content and also check out these interesting facts you probably never knew about pretty-smart.nl

We analyzed Pretty-smart.nl page load time and found that the first response time was 572 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Page optimization

  • HTML 16.1 kB
    Images 630.6 kB
    Javascripts 149.1 kB
    CSS 79.7 kB

    In fact, the total size of Pretty-smart.nl main page is 875.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 630.6 kB which makes up the majority of the site volume.

    • Original 16.1 kB
    • After minification 13.4 kB
    • After compression 3.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.7 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.5 kB or 78% of the original size.

    • Original 630.6 kB
    • After optimization 580.0 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pretty Smart images are well optimized though.

    • Original 149.1 kB
    • After minification 147.0 kB
    • After compression 52.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 96.3 kB or 65% of the original size.

    • Original 79.7 kB
    • After minification 59.1 kB
    • After compression 12.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pretty-smart.nl needs all CSS files to be minified and compressed as it can save up to 67.5 kB or 85% of the original size.

Network requests diagram

  • www.pretty-smart.nl
  • style.css
  • jquery.js
  • superfish.js
  • general.js
  • jcarousel.js
  • slides.min.jquery.js
  • css
  • chrome.css
  • shortcodes.css
  • custom.css
  • analytics.js
  • PS_logo_vrijstaand_zwart_RGB1.png
  • nav-indicator.png
  • hildeslider_edited-2-960x338.jpg
  • SensethenewSeason_slider5-960x338.jpg
  • Slide-IWAKU-960x338.png
  • annavantoor2-960x338.jpeg
  • hildekentane2-214x119.jpg
  • SensethenewSeason_portfolio11-214x119.png
  • iwaku-Studio-Flat-01_v2-214x119.jpg
  • Aaiko-Mostliked-1-214x119.png
  • ico-quotes.png
  • RJMlAoFXXQEzZoMSUteGWD8E0i7KZn-EPnyo3HZu7kw.woff
  • collect
  • bg-slider.png
  • hildeslider_edited-2-960x338.jpg
  • loading.png
  • pagination.png

Our browser made a total of 29 requests to load all elements on the main page. We found that 86% of them (25 requests) were addressed to the original Pretty-smart.nl, 7% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Pretty-smart.nl.

Additional info on pretty-smart.nl

Requests

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pretty Smart. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

6

Javascripts

16

Images

5

CSS

27

All

Possible request optimization

1

Javascripts

16

Images

1

CSS

9

Optimized

18

All

Good result

IP address

Pretty-smart.nl uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

pretty-smart.nl

be-more.nl

plussupermarkten.nl

erotracks.com

hookers.be

213.249.93.250

DNS records

Type Host Target/ip TTL Other
A

pretty-smart.nl

213.249.93.250 300
NS

pretty-smart.nl

ns4.yourdomainprovider.net 300
NS

pretty-smart.nl

ns2.yourdomainprovider.net 300
NS

pretty-smart.nl

ns1.yourdomainprovider.net 300
NS

pretty-smart.nl

ns3.yourdomainprovider.net 300

Language and encoding

Good result

Language

N/A  language flag

Detected

N/A  language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pretty-smart.nl can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Pretty-smart.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Pretty-smart.nl has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

The server of Pretty-smart.nl is located in Netherlands, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Pretty Smart. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

pretty-smart.nl

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