Tools & Wizards About Us
promotionalshop.co.nz screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

promotionalshop.co.nz

Promotional Products NZ | Promotional Shop New Zealand

Page Load Speed

4.8 sec in total

First Response

867 ms

Resources Loaded

3.7 sec

Page Rendered

192 ms

promotionalshop.co.nz screenshot

About Website

Welcome to promotionalshop.co.nz homepage info - get ready to check Promotional Shop best content right away, or after learning these important things about promotionalshop.co.nz

Promotional Shop offers you the best Promotional Products range in New Zealand. Best prices, Fast Delivery & nationwide.

Visit promotionalshop.co.nz

Key Findings

We analyzed Promotionalshop.co.nz page load time and found that the first response time was 867 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

promotionalshop.co.nz performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value13.3 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value2,780 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

www.promotionalshop.co.nz

867 ms

common_1b.js

397 ms

menu_1a.js

400 ms

forms_adv_1c.js

595 ms

3659_style_sheet_live.css

403 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 95% of them (37 requests) were addressed to the original Promotionalshop.co.nz, 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Promotionalshop.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 87.4 kB (26%)

Content Size

339.8 kB

After Optimization

252.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Promotionalshop.co.nz main page is 339.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 235.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 27.4 kB

  • Original 35.3 kB
  • After minification 34.9 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.4 kB or 78% of the original size.

Image Optimization

-8%

Potential reduce by 18.7 kB

  • Original 235.9 kB
  • After minification 217.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Promotional Shop images are well optimized though.

JavaScript Optimization

-57%

Potential reduce by 34.7 kB

  • Original 60.6 kB
  • After minification 48.5 kB
  • After compression 25.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 34.7 kB or 57% of the original size.

CSS Optimization

-83%

Potential reduce by 6.6 kB

  • Original 8.0 kB
  • After minification 5.2 kB
  • After compression 1.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Promotionalshop.co.nz needs all CSS files to be minified and compressed as it can save up to 6.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (27%)

Requests Now

30

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Promotional Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.promotionalshop.co.nz

www.promotionalshop.co.nz

867 ms

common_1b.js

common_1b.js

397 ms

menu_1a.js

menu_1a.js

400 ms

forms_adv_1c.js

forms_adv_1c.js

595 ms

3659_style_sheet_live.css

3659_style_sheet_live.css

403 ms

bg-header.gif

bg-header.gif

279 ms

promotional-shop.jpg

promotional-shop.jpg

400 ms

arrow.jpg

arrow.jpg

211 ms

leftnav_corner.jpg

leftnav_corner.jpg

202 ms

enews_logo.jpg

enews_logo.jpg

204 ms

Best_Price_Guarantee_Promotional_Shop_Image.jpg

Best_Price_Guarantee_Promotional_Shop_Image.jpg

598 ms

custom_printed_bags.psd

custom_printed_bags.psd

404 ms

custom_printed_t_shirts1.psd

custom_printed_t_shirts1.psd

603 ms

promotional_water_bottles.psd

promotional_water_bottles.psd

613 ms

105804.jpg

105804.jpg

479 ms

PK100_tn.jpg

PK100_tn.jpg

601 ms

custom_printed_umbrellas.psd

custom_printed_umbrellas.psd

605 ms

4046_tn.jpg

4046_tn.jpg

681 ms

104177.jpg

104177.jpg

798 ms

MM-800_tn.jpg

MM-800_tn.jpg

801 ms

right_corner.jpg

right_corner.jpg

804 ms

cheap_printed_pens.psd

cheap_printed_pens.psd

806 ms

printed_conference_bags.psd

printed_conference_bags.psd

817 ms

promotional_flash_drives.psd

promotional_flash_drives.psd

883 ms

tablet_compendiums.psd

tablet_compendiums.psd

1004 ms

spacer.gif

spacer.gif

1002 ms

payments.gif

payments.gif

1009 ms

American_Express.jpg

American_Express.jpg

1014 ms

Direct_Debit.jpg

Direct_Debit.jpg

1021 ms

EFT.jpg

EFT.jpg

1085 ms

Promotional_Shop_Like_Us_Facebook_Button.jpg

Promotional_Shop_Like_Us_Facebook_Button.jpg

1204 ms

New_Zealand_Companies_Office.jpg

New_Zealand_Companies_Office.jpg

1205 ms

100_NZ1.jpg

100_NZ1.jpg

1211 ms

bg-ln.gif

bg-ln.gif

1282 ms

leftnav_dots.jpg

leftnav_dots.jpg

1218 ms

bg-main.gif

bg-main.gif

1352 ms

h1.gif

h1.gif

1463 ms

ga.js

ga.js

5 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

promotionalshop.co.nz accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

promotionalshop.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

promotionalshop.co.nz SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Promotionalshop.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Promotionalshop.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

promotionalshop.co.nz

Open Graph description is not detected on the main page of Promotional Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: