6.2 sec in total
175 ms
5.3 sec
666 ms
Welcome to purelondon.com homepage info - get ready to check Pure London best content for United Kingdom right away, or after learning these important things about purelondon.com
Pure London is the UK’s leading trade fashion buying event, showcasing the seasons must have collections in womenswear, shoes, accessories, and jewellery.
Visit purelondon.comWe analyzed Purelondon.com page load time and found that the first response time was 175 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
purelondon.com performance score
name
value
score
weighting
Value5.2 s
8/100
10%
Value34.5 s
0/100
25%
Value8.1 s
20/100
10%
Value6,430 ms
0/100
30%
Value0.035
100/100
15%
Value21.1 s
1/100
10%
175 ms
1950 ms
206 ms
354 ms
266 ms
Our browser made a total of 106 requests to load all elements on the main page. We found that 60% of them (64 requests) were addressed to the original Purelondon.com, 5% (5 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Purelondon.com.
Page size can be reduced by 957.7 kB (31%)
3.0 MB
2.1 MB
In fact, the total size of Purelondon.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.
Potential reduce by 76.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.3 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.8 kB or 78% of the original size.
Potential reduce by 91.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure London images are well optimized though.
Potential reduce by 339.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 339.1 kB or 63% of the original size.
Potential reduce by 450.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purelondon.com needs all CSS files to be minified and compressed as it can save up to 450.1 kB or 85% of the original size.
Number of requests can be reduced by 32 (34%)
94
62
The browser has sent 94 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.
purelondon.com
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www.purelondon.com
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page.cfm
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pure2016black.css
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purelondon.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
Image elements do not have [alt] attributes
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
List items (<li>) are not contained within <ul> or <ol> parent elements.
purelondon.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Missing source maps for large first-party JavaScript
purelondon.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
ISO-8859-1
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purelondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purelondon.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
purelondon.com
Open Graph data is detected on the main page of Pure London. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: