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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

aveda-experience-center.squarespace.com

Aveda Experience Center at Summit Mall

Page Load Speed

5.8 sec in total

First Response

271 ms

Resources Loaded

4.6 sec

Page Rendered

878 ms

aveda-experience-center.squarespace.com screenshot

About Website

Click here to check amazing Aveda Experience Center Squarespace content for United States. Otherwise, check out these important facts you probably never knew about aveda-experience-center.squarespace.com

Aveda offers a wide variety of hair products, skin products, and make-up from naturally-derived ingredients.

Visit aveda-experience-center.squarespace.com

Key Findings

We analyzed Aveda-experience-center.squarespace.com page load time and found that the first response time was 271 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

aveda-experience-center.squarespace.com performance score

0

Network Requests Diagram

aveda-experience-center.squarespace.com

271 ms

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160 ms

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176 ms

common-vendors-c563fb79948999a89a36d-min.en-US.js

198 ms

common-96f024e5ffdd31a2223e6-min.en-US.js

276 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 17% of them (10 requests) were addressed to the original Aveda-experience-center.squarespace.com, 41% (24 requests) were made to Images.squarespace-cdn.com and 20% (12 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Images.squarespace-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 114.3 kB (11%)

Content Size

1.0 MB

After Optimization

923.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aveda-experience-center.squarespace.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 864.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 107.4 kB

  • Original 131.8 kB
  • After minification 118.3 kB
  • After compression 24.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 107.4 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 113 B

  • Original 864.9 kB
  • After minification 864.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aveda Experience Center Squarespace images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 121 B

  • Original 32.7 kB
  • After minification 32.7 kB
  • After compression 32.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-78%

Potential reduce by 6.7 kB

  • Original 8.5 kB
  • After minification 8.5 kB
  • After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aveda-experience-center.squarespace.com needs all CSS files to be minified and compressed as it can save up to 6.7 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (17%)

Requests Now

48

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aveda Experience Center Squarespace. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

aveda-experience-center.squarespace.com

aveda-experience-center.squarespace.com

271 ms

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160 ms

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176 ms

common-vendors-c563fb79948999a89a36d-min.en-US.js

common-vendors-c563fb79948999a89a36d-min.en-US.js

198 ms

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common-96f024e5ffdd31a2223e6-min.en-US.js

276 ms

performance-ea2ccd862828388f851b5-min.en-US.js

performance-ea2ccd862828388f851b5-min.en-US.js

192 ms

site.css

site.css

256 ms

jquery.min.js

jquery.min.js

150 ms

site-bundle.js

site-bundle.js

149 ms

play-button.png

play-button.png

148 ms

Exp-Center-Logo.png

Exp-Center-Logo.png

1133 ms

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13 ms

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350 ms

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popup-overlay-951554a7b3616edbc2c78-min.en-US.js

714 ms

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347 ms

RecordHit

RecordHit

1675 ms

button-render

button-render

1757 ms

button-render

button-render

1758 ms

button-render

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1836 ms

button-render

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1814 ms

button-render

button-render

1810 ms

GetWidgetRendering

GetWidgetRendering

1881 ms

settings

settings

486 ms

aveda-experience-center-storefront.jpg

aveda-experience-center-storefront.jpg

1978 ms

aveda-e-c.jpg

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1631 ms

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1510 ms

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366 ms

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nutriplenish-banner.jpg

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1945 ms

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1469 ms

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1421 ms

bca-thumb.jpg

bca-thumb.jpg

1245 ms

beachtowel-giveaway.jpg

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1244 ms

mister-chakra.png

mister-chakra.png

1237 ms

render

render

365 ms

AVEDA-landingpage-gallery-02.jpg

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619 ms

p.gif

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99 ms

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551 ms

grandma-and-granddaughter.jpg

grandma-and-granddaughter.jpg

532 ms

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Shane-providing-a-facial-to-a-guest.jpg

509 ms

two-best-friends.jpg

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471 ms

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3 ms

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136 ms

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135 ms

SEO Factors

aveda-experience-center.squarespace.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aveda-experience-center.squarespace.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aveda-experience-center.squarespace.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aveda-experience-center.squarespace.com

Open Graph data is detected on the main page of Aveda Experience Center Squarespace. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: