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Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

blog.squareup.com

The Bottom Line | A Publication By Square

Page Load Speed

5.7 sec in total

First Response

473 ms

Resources Loaded

4 sec

Page Rendered

1.2 sec

blog.squareup.com screenshot

About Website

Welcome to blog.squareup.com homepage info - get ready to check Blog Square Up best content for United States right away, or after learning these important things about blog.squareup.com

Fuel your business ambitions with expert insights, original research, and in-depth explainers from The Bottom Line, a publication by Square for entrepreneurs succeeding on their own terms.

Visit blog.squareup.com

Key Findings

We analyzed Blog.squareup.com page load time and found that the first response time was 473 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

blog.squareup.com performance score

0

Network Requests Diagram

blog.squareup.com

473 ms

583 ms

modernizr.js

94 ms

application.css

275 ms

jquery.min.js

567 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Blog.squareup.com, 23% (22 requests) were made to Squareup.com and 17% (16 requests) were made to Diyfqze5s92fh.cloudfront.net. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Diyfqze5s92fh.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 67.8 kB (64%)

Content Size

105.3 kB

After Optimization

37.5 kB

  • HTML
  • JavaScript

In fact, the total size of Blog.squareup.com main page is 105.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 63.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 33.6 kB

  • Original 41.8 kB
  • After minification 32.8 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.9 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.6 kB or 81% of the original size.

JavaScript Optimization

-54%

Potential reduce by 34.2 kB

  • Original 63.5 kB
  • After minification 63.5 kB
  • After compression 29.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 34.2 kB or 54% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (54%)

Requests Now

89

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blog Square Up. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

blog.squareup.com

blog.squareup.com

473 ms

583 ms

modernizr.js

modernizr.js

94 ms

application.css

application.css

275 ms

jquery.min.js

jquery.min.js

567 ms

plusone.js

plusone.js

63 ms

client:plusone.js

client:plusone.js

116 ms

application.js

application.js

736 ms

category-finance.svg

category-finance.svg

376 ms

chat.svg

chat.svg

453 ms

rewards.svg

rewards.svg

777 ms

category-management.svg

category-management.svg

772 ms

category-education.svg

category-education.svg

791 ms

data-insight.svg

data-insight.svg

773 ms

category-news.svg

category-news.svg

785 ms

smb-seller.svg

smb-seller.svg

831 ms

data-growth.svg

data-growth.svg

1269 ms

end_of_day_rituals_of_successful_people-1458234736606.jpg

end_of_day_rituals_of_successful_people-1458234736606.jpg

1175 ms

Inventory_Sync_with_Bigcommerce-1458750112353.jpg

Inventory_Sync_with_Bigcommerce-1458750112353.jpg

594 ms

160322_marketing_fb_ad_bigdaddyscatfish-1458689223138.png

160322_marketing_fb_ad_bigdaddyscatfish-1458689223138.png

664 ms

1216_Blog_PostImage_1418929508299-1458626201471.jpg

1216_Blog_PostImage_1418929508299-1458626201471.jpg

1473 ms

Honey_Butter_Fried_Chicken_1-1458255684918.jpg

Honey_Butter_Fried_Chicken_1-1458255684918.jpg

1279 ms

strategies_for_staying_calm_under_pressure-1458142247185.jpg

strategies_for_staying_calm_under_pressure-1458142247185.jpg

1403 ms

Common_Causes_of_Turnover-1458065632198.jpg

Common_Causes_of_Turnover-1458065632198.jpg

683 ms

female_entrperneurs-1457400201892.jpg

female_entrperneurs-1457400201892.jpg

1470 ms

what_is_a_chargeback_1452797916491-1457132002491.jpg

what_is_a_chargeback_1452797916491-1457132002491.jpg

1495 ms

guide_to_year_end_performance_reviews_1448990200398-1457131768196.jpg

guide_to_year_end_performance_reviews_1448990200398-1457131768196.jpg

1678 ms

TSQ_53_Blog_Post_1427825111235-1457132529478.jpg

TSQ_53_Blog_Post_1427825111235-1457132529478.jpg

1495 ms

TSQ29_Blog_Post_1425873242313-1457131442867.jpg

TSQ29_Blog_Post_1425873242313-1457131442867.jpg

1508 ms

PCI_Compliance_Checklist_for_Your_Business-1456784906727.jpg

PCI_Compliance_Checklist_for_Your_Business-1456784906727.jpg

1660 ms

Square_New_Features_February-1456766775786.jpg

Square_New_Features_February-1456766775786.jpg

1661 ms

0112_Blog_PostImage_1421169919296-1457713912240.jpg

0112_Blog_PostImage_1421169919296-1457713912240.jpg

1612 ms

Mr_Tods_2_1443205022206-1457633544116.jpg

Mr_Tods_2_1443205022206-1457633544116.jpg

1666 ms

hero.extra-large.png

hero.extra-large.png

680 ms

sqmarket-light.woff

sqmarket-light.woff

898 ms

sqmarket-thin.woff

sqmarket-thin.woff

898 ms

sqmarket-regular.woff

sqmarket-regular.woff

900 ms

sqmarket-medium.woff

sqmarket-medium.woff

898 ms

sqmarket-bold.woff

sqmarket-bold.woff

893 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

240 ms

tealium-5e515d1680596fd07a5e36ea40f472bf.html

tealium-5e515d1680596fd07a5e36ea40f472bf.html

993 ms

tracking.json

tracking.json

857 ms

ga.js

ga.js

274 ms

postmessageRelay

postmessageRelay

483 ms

uuid

uuid

563 ms

detect_country.json

detect_country.json

429 ms

pixel_tracking

pixel_tracking

854 ms

graph.facebook.com

graph.facebook.com

562 ms

count.json

count.json

537 ms

share

share

412 ms

graph.facebook.com

graph.facebook.com

631 ms

count.json

count.json

533 ms

share

share

557 ms

graph.facebook.com

graph.facebook.com

708 ms

count.json

count.json

529 ms

share

share

555 ms

graph.facebook.com

graph.facebook.com

753 ms

count.json

count.json

1487 ms

share

share

561 ms

graph.facebook.com

graph.facebook.com

753 ms

count.json

count.json

524 ms

share

share

559 ms

graph.facebook.com

graph.facebook.com

746 ms

count.json

count.json

508 ms

share

share

558 ms

graph.facebook.com

graph.facebook.com

741 ms

count.json

count.json

612 ms

share

share

581 ms

graph.facebook.com

graph.facebook.com

744 ms

count.json

count.json

609 ms

share

share

577 ms

graph.facebook.com

graph.facebook.com

746 ms

count.json

count.json

608 ms

share

share

654 ms

graph.facebook.com

graph.facebook.com

782 ms

count.json

count.json

605 ms

share

share

607 ms

graph.facebook.com

graph.facebook.com

782 ms

count.json

count.json

604 ms

share

share

650 ms

__utm.gif

__utm.gif

159 ms

3193398744-postmessagerelay.js

3193398744-postmessagerelay.js

374 ms

rpc:shindig_random.js

rpc:shindig_random.js

208 ms

utag.js

utag.js

205 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

40 ms

utag.2.js

utag.2.js

18 ms

utag.3.js

utag.3.js

32 ms

utag.90.js

utag.90.js

31 ms

utag.93.js

utag.93.js

28 ms

utag.113.js

utag.113.js

27 ms

utag.130.js

utag.130.js

25 ms

utag.205.js

utag.205.js

38 ms

utag.295.js

utag.295.js

38 ms

utag.299.js

utag.299.js

37 ms

utag.305.js

utag.305.js

45 ms

utag.324.js

utag.324.js

37 ms

SEO Factors

blog.squareup.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blog.squareup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Blog.squareup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blog.squareup.com

Open Graph description is not detected on the main page of Blog Square Up. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: