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ipsosus.shopmetrics.com screenshot

Report Summary

  • 94

    Performance

    Renders faster than
    93% of other websites

  • 57

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 77

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

ipsosus.shopmetrics.com

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Page Load Speed

1.1 sec in total

First Response

88 ms

Resources Loaded

853 ms

Page Rendered

157 ms

ipsosus.shopmetrics.com screenshot

About Website

Click here to check amazing Ipsosus Shopmetrics content for United States. Otherwise, check out these important facts you probably never knew about ipsosus.shopmetrics.com

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Key Findings

We analyzed Ipsosus.shopmetrics.com page load time and found that the first response time was 88 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

ipsosus.shopmetrics.com performance score

94

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.3 s

98/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

76/100

25%

SI (Speed Index)

Value1.3 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.06

98/100

15%

TTI (Time to Interactive)

Value1.9 s

100/100

10%

Network Requests Diagram

ipsosus.shopmetrics.com

88 ms

ipsosus.shopmetrics.com

108 ms

login.asp

44 ms

document.asp

315 ms

stylesheet.min.css

23 ms

Our browser made a total of 17 requests to load all elements on the main page. We found that all of those requests were addressed to Ipsosus.shopmetrics.com and no external sources were called. The less responsive or slowest element that took the longest time to load (315 ms) belongs to the original domain Ipsosus.shopmetrics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 24.9 kB (8%)

Content Size

299.0 kB

After Optimization

274.1 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Ipsosus.shopmetrics.com main page is 299.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 285.8 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 9.6 kB

  • Original 12.7 kB
  • After minification 10.5 kB
  • After compression 3.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.2 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.6 kB or 76% of the original size.

Image Optimization

-5%

Potential reduce by 14.9 kB

  • Original 285.8 kB
  • After minification 270.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ipsosus Shopmetrics images are well optimized though.

CSS Optimization

-69%

Potential reduce by 391 B

  • Original 564 B
  • After minification 501 B
  • After compression 173 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipsosus.shopmetrics.com needs all CSS files to be minified and compressed as it can save up to 391 B or 69% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

12

After Optimization

12

  • Images
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ipsosus Shopmetrics. According to our analytics all requests are already optimized.

Network Requests Diagram

ipsosus.shopmetrics.com

ipsosus.shopmetrics.com

88 ms

ipsosus.shopmetrics.com

ipsosus.shopmetrics.com

108 ms

login.asp

login.asp

44 ms

document.asp

document.asp

315 ms

stylesheet.min.css

stylesheet.min.css

23 ms

header-ipsos-de.png

header-ipsos-de.png

168 ms

devider_03.png

devider_03.png

57 ms

getattachment.asp

getattachment.asp

213 ms

getattachment.asp

getattachment.asp

212 ms

twitter.png

twitter.png

74 ms

sh.png

sh.png

82 ms

iso.png

iso.png

102 ms

home2.png

home2.png

103 ms

ipsos-login2v2background.png

ipsos-login2v2background.png

94 ms

btn.png

btn.png

105 ms

btn-hover.png

btn-hover.png

104 ms

Roboto-Condensed-webfont.woff

Roboto-Condensed-webfont.woff

67 ms

Accessibility Review

ipsosus.shopmetrics.com accessibility score

57

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ipsosus.shopmetrics.com best practices score

77

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

ipsosus.shopmetrics.com SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipsosus.shopmetrics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ipsosus.shopmetrics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ipsosus.shopmetrics.com

Open Graph description is not detected on the main page of Ipsosus Shopmetrics. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: