Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

pubhub.sovrn.com

Updates on Ad Serving Technology & Industry News

Page Load Speed

5.1 sec in total

First Response

43 ms

Resources Loaded

1.6 sec

Page Rendered

3.5 sec

pubhub.sovrn.com screenshot

About Website

Visit pubhub.sovrn.com now to see the best up-to-date Pubhub Sovrn content for India and also check out these interesting facts you probably never knew about pubhub.sovrn.com

Staying on top of ad serving technology, ad fraud solutions and clean, accountable ad inventory is a must for publishers and AdTech professionals.

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Key Findings

We analyzed Pubhub.sovrn.com page load time and found that the first response time was 43 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

pubhub.sovrn.com performance score

0

Network Requests Diagram

43 ms

fik7tgp.js

168 ms

font-awesome.min.css

16 ms

foundation-icons.css

16 ms

normalize.css

16 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Pubhub.sovrn.com, 10% (10 requests) were made to Use.typekit.net and 2% (2 requests) were made to C.betrad.com. The less responsive or slowest element that took the longest time to load (673 ms) relates to the external source Sovrn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (9%)

Content Size

17.6 MB

After Optimization

16.1 MB

In fact, the total size of Pubhub.sovrn.com main page is 17.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 15.9 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 103.4 kB

  • Original 120.9 kB
  • After minification 96.2 kB
  • After compression 17.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.7 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 103.4 kB or 86% of the original size.

Image Optimization

-2%

Potential reduce by 267.2 kB

  • Original 15.9 MB
  • After minification 15.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pubhub Sovrn images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 752.6 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 364.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 752.6 kB or 67% of the original size.

CSS Optimization

-85%

Potential reduce by 377.1 kB

  • Original 441.4 kB
  • After minification 405.7 kB
  • After compression 64.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pubhub.sovrn.com needs all CSS files to be minified and compressed as it can save up to 377.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (66%)

Requests Now

85

After Optimization

29

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pubhub Sovrn. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

SEO Factors

pubhub.sovrn.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pubhub.sovrn.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pubhub.sovrn.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Pubhub Sovrn. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: