Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

searchmarketingtools.com

SMT - Shopping Feed Management, PPC Management, Search Engine Optimization

Page Load Speed

1.6 sec in total

First Response

473 ms

Resources Loaded

898 ms

Page Rendered

191 ms

searchmarketingtools.com screenshot

About Website

Click here to check amazing Search Marketingtools content. Otherwise, check out these important facts you probably never knew about searchmarketingtools.com

SearchMarketingtools offers SEM management services and software solutions for Paid Search Engines and Comparison Shopping Engines. Search Engine Optimization, PPC Management and Product Feed Manageme...

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Key Findings

We analyzed Searchmarketingtools.com page load time and found that the first response time was 473 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

searchmarketingtools.com performance score

0

Network Requests Diagram

searchmarketingtools.com

473 ms

style.css

134 ms

validation.js

113 ms

c2c.js

195 ms

ga.js

25 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 63% of them (24 requests) were addressed to the original Searchmarketingtools.com, 32% (12 requests) were made to My.hostednumbers.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (473 ms) belongs to the original domain Searchmarketingtools.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 45.0 kB (29%)

Content Size

152.9 kB

After Optimization

107.9 kB

In fact, the total size of Searchmarketingtools.com main page is 152.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 113.7 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 6.9 kB

  • Original 10.3 kB
  • After minification 10.0 kB
  • After compression 3.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.9 kB or 67% of the original size.

Image Optimization

-25%

Potential reduce by 28.9 kB

  • Original 113.7 kB
  • After minification 84.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Search Marketingtools needs image optimization as it can save up to 28.9 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-13%

Potential reduce by 2.6 kB

  • Original 21.1 kB
  • After minification 19.9 kB
  • After compression 18.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.6 kB or 13% of the original size.

CSS Optimization

-84%

Potential reduce by 6.5 kB

  • Original 7.8 kB
  • After minification 6.7 kB
  • After compression 1.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Searchmarketingtools.com needs all CSS files to be minified and compressed as it can save up to 6.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (37%)

Requests Now

27

After Optimization

17

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Search Marketingtools. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

SEO Factors

searchmarketingtools.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Searchmarketingtools.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Searchmarketingtools.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Search Marketingtools. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: