Tools & Wizards About Us
sephora.nz screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    43% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

sephora.nz

Sephora NZ

Page Load Speed

3.1 sec in total

First Response

269 ms

Resources Loaded

2.2 sec

Page Rendered

634 ms

sephora.nz screenshot

About Website

Visit sephora.nz now to see the best up-to-date Sephora content for New Zealand and also check out these interesting facts you probably never knew about sephora.nz

Discover the best in beauty from top brands. Shop online now to redeem rewards and free samples. Free shipping above $25! Buy now, pay later with Afterpay.

Visit sephora.nz

Key Findings

We analyzed Sephora.nz page load time and found that the first response time was 269 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

sephora.nz performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value15.2 s

0/100

25%

SI (Speed Index)

Value12.5 s

3/100

10%

TBT (Total Blocking Time)

Value3,440 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

www.sephora.nz

269 ms

application-cd227855b627861c92961c50373d37b27fa6f5de6ccfe064cbf5696f545510a1.css

77 ms

jquery.min.js

41 ms

application-3c2a202f225dac789d2f396797dba1cfdf30dc90da886bd6b558ddb68a130445.js

68 ms

gtm.js

176 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Sephora.nz, 24% (18 requests) were made to D2ni914xopmsh5.cloudfront.net and 9% (7 requests) were made to Scontent.cdninstagram.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Scontent.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.8 MB (53%)

Content Size

5.2 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sephora.nz main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. CSS take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 82.8 kB

  • Original 103.7 kB
  • After minification 103.6 kB
  • After compression 20.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.8 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 4.5 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sephora images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 612.7 kB

  • Original 933.9 kB
  • After minification 933.8 kB
  • After compression 321.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 612.7 kB or 66% of the original size.

CSS Optimization

-90%

Potential reduce by 2.1 MB

  • Original 2.3 MB
  • After minification 2.3 MB
  • After compression 240.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sephora.nz needs all CSS files to be minified and compressed as it can save up to 2.1 MB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (41%)

Requests Now

64

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sephora. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.sephora.nz

www.sephora.nz

269 ms

application-cd227855b627861c92961c50373d37b27fa6f5de6ccfe064cbf5696f545510a1.css

application-cd227855b627861c92961c50373d37b27fa6f5de6ccfe064cbf5696f545510a1.css

77 ms

jquery.min.js

jquery.min.js

41 ms

application-3c2a202f225dac789d2f396797dba1cfdf30dc90da886bd6b558ddb68a130445.js

application-3c2a202f225dac789d2f396797dba1cfdf30dc90da886bd6b558ddb68a130445.js

68 ms

gtm.js

gtm.js

176 ms

quicklink_MARCHSHOP_f12e0e7aa9b8d09cec47306f99854d064e4e3b84_1457682306.jpg

quicklink_MARCHSHOP_f12e0e7aa9b8d09cec47306f99854d064e4e3b84_1457682306.jpg

147 ms

default_849d16c2b11fdd8ca5fbccf2a72ce0f0db1d6085_1412045486_drying-lotion.jpg

default_849d16c2b11fdd8ca5fbccf2a72ce0f0db1d6085_1412045486_drying-lotion.jpg

144 ms

default_fb807b2ecd9fe3c0277b20aa5076cd1117adefe6_1442475290_benefit_the_porefessional_mini_WEB.jpg

default_fb807b2ecd9fe3c0277b20aa5076cd1117adefe6_1442475290_benefit_the_porefessional_mini_WEB.jpg

143 ms

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default_0096333ed806259672126679bc2ab3181977712b_1447295056_champagne_20pop.jpg

142 ms

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12555990_234405866892723_759627829_n.jpg

900 ms

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default_2182928eceb2a90f76cd606e32e314546d7a78f1_1458026699_katvond_lolita2_WEB.jpg

16 ms

ColorCorrecting_CB_0557ac15a86939379d1695c46b630d068e9e785d_1456759006.jpg

ColorCorrecting_CB_0557ac15a86939379d1695c46b630d068e9e785d_1456759006.jpg

343 ms

ToBeCalm_SMALLBB_2704239984f243edf05471a32b585e0d563e572b_1457941765.jpg

ToBeCalm_SMALLBB_2704239984f243edf05471a32b585e0d563e572b_1457941765.jpg

254 ms

default_4cdb250203a5dda91096c39d377131c1aa028be3_1443530053_FLEUR-DE-DOUCHE-10_WEB.jpg

default_4cdb250203a5dda91096c39d377131c1aa028be3_1443530053_FLEUR-DE-DOUCHE-10_WEB.jpg

16 ms

default_3f85f2bc6afa126adc55972c95b9a34c364aa5f0_1445937708_Kat_Von_D_Lock-It_Featherweight_Primer.jpg

default_3f85f2bc6afa126adc55972c95b9a34c364aa5f0_1445937708_Kat_Von_D_Lock-It_Featherweight_Primer.jpg

239 ms

cc-thumb_920d7277fe126ec8261e38b46219090d5ba3be72_1458294118.jpg

cc-thumb_920d7277fe126ec8261e38b46219090d5ba3be72_1458294118.jpg

263 ms

SephoraCollection_CB2_2834b576e5833a1c7adb637c1852c66c70375d92_1457082441.jpg

SephoraCollection_CB2_2834b576e5833a1c7adb637c1852c66c70375d92_1457082441.jpg

403 ms

SephoraCleansing_CB_cb6854f0b81a659a6e510552eafd2ddb087cbc0e_1456814497.jpg

SephoraCleansing_CB_cb6854f0b81a659a6e510552eafd2ddb087cbc0e_1456814497.jpg

424 ms

Foreo_SmallBB_be87570f62d51538fdb532a0900070a748986472_1457941280.jpg

Foreo_SmallBB_be87570f62d51538fdb532a0900070a748986472_1457941280.jpg

251 ms

default_b0ee78b1748a05e8d9bd12d80d5d618d639581f0_1443501058_Eau-de-toilette-coco_WEB.jpg

default_b0ee78b1748a05e8d9bd12d80d5d618d639581f0_1443501058_Eau-de-toilette-coco_WEB.jpg

14 ms

default_489021acab8766b4a6bbff5fc782930ba97dc9ce_1445310210_BeautyBlossom-wopouch.jpg

default_489021acab8766b4a6bbff5fc782930ba97dc9ce_1445310210_BeautyBlossom-wopouch.jpg

237 ms

default_db51e9777573012f1fed0f3378d2b8b702b34083_1453866258_CERAMIDIN_HAND_CREAM_30ML.jpg

default_db51e9777573012f1fed0f3378d2b8b702b34083_1453866258_CERAMIDIN_HAND_CREAM_30ML.jpg

232 ms

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12501692_816025985173201_1066669149_n.jpg

1043 ms

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12568295_544925112355254_311784189_n.jpg

1046 ms

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1042 ms

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1042 ms

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1044 ms

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12145202_433087990217373_1241442508_n.jpg

1040 ms

sprite_web-5c948bc19b23c5d5518707e625287d17f625b1e6461b4a8c4fdbcbc777813085.png

sprite_web-5c948bc19b23c5d5518707e625287d17f625b1e6461b4a8c4fdbcbc777813085.png

122 ms

sephora_logo-a879b456aacf5505cfb1367977bc27c16c816d18ba3520c0b5b63dc24c03fa6b.png

sephora_logo-a879b456aacf5505cfb1367977bc27c16c816d18ba3520c0b5b63dc24c03fa6b.png

122 ms

shared_sephora_icons_v2-e7ce71ea5c51cdd500753c9f2be2bafd889d4c44108d2a1d9b44b61701b2e2d6.png

shared_sephora_icons_v2-e7ce71ea5c51cdd500753c9f2be2bafd889d4c44108d2a1d9b44b61701b2e2d6.png

232 ms

search-icon-a124ca9bc4d7572d190cc0074620aba5c89f8e46967720e4cf70ac5616f3b007.png

search-icon-a124ca9bc4d7572d190cc0074620aba5c89f8e46967720e4cf70ac5616f3b007.png

232 ms

ajax-loader-f8c1bb3db38dcd17540aea9cbd79422192958ecc1b5c18873941b63f99678924.gif

ajax-loader-f8c1bb3db38dcd17540aea9cbd79422192958ecc1b5c18873941b63f99678924.gif

246 ms

arrows_sephora-9effde4c85a8fa1370344023498ad3c3a77dd1da380e18ce25d0b11fbc92f9ce.png

arrows_sephora-9effde4c85a8fa1370344023498ad3c3a77dd1da380e18ce25d0b11fbc92f9ce.png

337 ms

brush_stroke-d67b583cab4dc5d64010623c559a95cbfa4cdb088428c1fbdbfcbf8ef0a51907.png

brush_stroke-d67b583cab4dc5d64010623c559a95cbfa4cdb088428c1fbdbfcbf8ef0a51907.png

335 ms

shared_icons_v34-2b20aaf7aa3bd3eeb3aa3e106698f0c8ccf8edab41f12538f8ab842d143980f1.png

shared_icons_v34-2b20aaf7aa3bd3eeb3aa3e106698f0c8ccf8edab41f12538f8ab842d143980f1.png

421 ms

avalon-book-webfont-2aaf5fe81f19aef22b6f97da2ce39518d2cca263da6909b9dbc4a1c0e02b5339.woff

avalon-book-webfont-2aaf5fe81f19aef22b6f97da2ce39518d2cca263da6909b9dbc4a1c0e02b5339.woff

333 ms

avalon-demi-webfont-0f2d224240f8fae37f6e5210e7d107833a24f299343bb63e0cf60e485ae0ddca.woff

avalon-demi-webfont-0f2d224240f8fae37f6e5210e7d107833a24f299343bb63e0cf60e485ae0ddca.woff

260 ms

avalon-bold-webfont-149401a760bc57caaf5a9d30216213b2788a0f097f17daf417d923d8ff8a1a81.woff

avalon-bold-webfont-149401a760bc57caaf5a9d30216213b2788a0f097f17daf417d923d8ff8a1a81.woff

333 ms

SephoraSerifWeb-Book-ed6dd6ecb039a26c5262f76eb11632c55c7312b92cd85e4a4dca8723a670083c.woff

SephoraSerifWeb-Book-ed6dd6ecb039a26c5262f76eb11632c55c7312b92cd85e4a4dca8723a670083c.woff

418 ms

8eUhl1PlE70

8eUhl1PlE70

763 ms

iframe_api

iframe_api

783 ms

Sprite_web_Jan16-4adc34d314165251a8fbdba27869be66ecd50983deb1482b74057c6f41a713fe.png

Sprite_web_Jan16-4adc34d314165251a8fbdba27869be66ecd50983deb1482b74057c6f41a713fe.png

290 ms

delete.gif

delete.gif

300 ms

sephora-stars-6e3010b0168495db59c267bc67371d5a2864102f48f5b65bc52aa33a922e07bd.png

sephora-stars-6e3010b0168495db59c267bc67371d5a2864102f48f5b65bc52aa33a922e07bd.png

300 ms

star-black.gif

star-black.gif

299 ms

conversion_async.js

conversion_async.js

153 ms

ld.js

ld.js

227 ms

ematic.load.min.js

ematic.load.min.js

852 ms

fbds.js

fbds.js

580 ms

analytics.js

analytics.js

66 ms

fbevents.js

fbevents.js

658 ms

i.js

i.js

571 ms

luxola-nz

luxola-nz

837 ms

linkid.js

linkid.js

127 ms

ec.js

ec.js

127 ms

widget_v2.134.js

widget_v2.134.js

160 ms

412 ms

event

event

392 ms

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PTR_BB_withGIF_20code_882664c60d23cacfb9158f87ae4afe3e6137a3bd_1458268272.gif

313 ms

collect

collect

258 ms

collect

collect

379 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

69 ms

www-embed-player.js

www-embed-player.js

126 ms

base.js

base.js

144 ms

140 ms

collect

collect

25 ms

108 ms

event

event

531 ms

www-widgetapi.js

www-widgetapi.js

51 ms

ga-audiences

ga-audiences

168 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

21 ms

ad_status.js

ad_status.js

70 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

297 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

297 ms

Accessibility Review

sephora.nz accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

sephora.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

sephora.nz SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sephora.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Sephora.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sephora.nz

Open Graph description is not detected on the main page of Sephora. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: