Analyze Shop the Malcolm X Official Store

Welcome to the Malcolm X Official Store! Shop online for Malcolm X merchandise, t-shirts, clothing, apparel, posters and accessories.

Page load speed analysis

  • 75/100

    Good result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    225 ms

  • Resources loaded

    726 ms

  • Page rendered

    109 ms

  • Total page load time

    1.1 sec

Visit now to see the best up-to-date Shop Malcolm X content for United States and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 225 ms and then it took 835 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Page optimization

  • HTML 29.8 kB
    Images 562.9 kB
    Javascripts 241.0 kB
    CSS 221.7 kB

    In fact, the total size of main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 562.9 kB which makes up the majority of the site volume.

    • Original 29.8 kB
    • After minification 24.4 kB
    • After compression 5.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.4 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.8 kB or 83% of the original size.

    • Original 562.9 kB
    • After optimization 561.5 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Malcolm X images are well optimized though.

    • Original 241.0 kB
    • After minification 231.9 kB
    • After compression 68.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 172.8 kB or 72% of the original size.

    • Original 221.7 kB
    • After minification 208.2 kB
    • After compression 83.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 138.3 kB or 62% of the original size.

Network requests diagram

  • css
  • ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js
  • pw-font.css
  • styles.css
  • flexslider.css
  • jquery.fancybox-1.3.4.css
  • option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js
  • jquery.min.js
  • jquery.masonry.min.js
  • jquery.imagesloaded.min.js
  • main.js
  • jquery.flexslider-min.js
  • jquery.fancybox-1.3.4.pack.js
  • shopify_stats.js
  • trekkie.storefront.min.js
  • shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js
  • light.png
  • northstar.png
  • logo.png
  • legacy-logo.png
  • X_WCS_Blk_LS_large.jpg
  • WCS_BW_BLK_LS_large.jpg
  • XWCS_WHT_LS_b6b9a1f9-2ca4-4894-b05f-a44a74ad45d5_large.jpg
  • XJacket_large.jpg
  • MalcolmX-ByAnyMeans_Rugged_Beanie_large.jpg
  • X250_Red_Green_X-Flag_large.jpg
  • X230_Womens_Quote_Tee_beea8f59-c2e7-45ea-b178-1ae92db0cdb0_large.jpg
  • Vertical-Flag_LS_Tee_large.jpg
  • MalcolmX-X_LS_Black_large.jpg
  • X210_VerticalFlag_Tee_eaaa73d6-41de-42bc-a67f-1b11f1c710e3_large.jpg
  • X200_RWB_large.jpg
  • MalcolmX-X_LS_White_fd312090-2c42-4f2f-b6d6-c26e7bda5c4b_large.jpg
  • X240_BW_X-Flag_6d4e2a5a-92df-43f7-9b72-090852bac6ba_large.jpg
  • X190_Glasses_Tee_large.jpg
  • MalcolmX_X-Crew_Tee_large.jpg
  • MalcolmX_OurFreedom_T-Shirt_large.jpg
  • icomoon.woff
  • identify
  • analytics.js
  • record.gif
  • collect
  • collect
  • page

Our browser made a total of 44 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original, 75% (33 requests) were made to and 5% (2 requests) were made to The less responsive or slowest element that took the longest time to load (225 ms) belongs to the original domain

Additional info on


The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Malcolm X. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3600
NS 3600
NS 3600

3600 Mname:
Serial: 2018021602
Refresh: 21600
Retry: 3600
Expire: 604800
Minimum-ttl: 3600

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 96.6% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of Shop Malcolm X. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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