Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

shopnewzealand.co.uk

Shop New Zealand | Delivering New Zealand Products to the World

Page Load Speed

11.9 sec in total

First Response

453 ms

Resources Loaded

11.1 sec

Page Rendered

392 ms

shopnewzealand.co.uk screenshot

About Website

Click here to check amazing Shop New Zealand content. Otherwise, check out these important facts you probably never knew about shopnewzealand.co.uk

Online Shopping for Kiwiana products made in New Zealand. NZ Gifts delivered worldwide. Secure online shopping with fast and friendly service. Buy Christmas gifts online.

Visit shopnewzealand.co.uk

Key Findings

We analyzed Shopnewzealand.co.uk page load time and found that the first response time was 453 ms and then it took 11.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

shopnewzealand.co.uk performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.4 s

0/100

10%

LCP (Largest Contentful Paint)

Value20.1 s

0/100

25%

SI (Speed Index)

Value26.5 s

0/100

10%

TBT (Total Blocking Time)

Value2,330 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.213

58/100

15%

TTI (Time to Interactive)

Value29.5 s

0/100

10%

Network Requests Diagram

shopnewzealand.co.uk

453 ms

www.shopnewzealand.co.nz

917 ms

flag-phone.js

1346 ms

intlTelInput.js

1129 ms

css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css

450 ms

Our browser made a total of 237 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Shopnewzealand.co.uk, 90% (214 requests) were made to Shopnewzealand.co.nz and 4% (10 requests) were made to Traffic8.helponclick.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Shopnewzealand.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (39%)

Content Size

3.8 MB

After Optimization

2.3 MB

In fact, the total size of Shopnewzealand.co.uk main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 598.0 kB

  • Original 660.6 kB
  • After minification 622.0 kB
  • After compression 62.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 598.0 kB or 91% of the original size.

Image Optimization

-17%

Potential reduce by 425.6 kB

  • Original 2.5 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop New Zealand needs image optimization as it can save up to 425.6 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 310.2 kB

  • Original 431.0 kB
  • After minification 327.1 kB
  • After compression 120.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 310.2 kB or 72% of the original size.

CSS Optimization

-83%

Potential reduce by 172.2 kB

  • Original 208.2 kB
  • After minification 204.6 kB
  • After compression 36.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopnewzealand.co.uk needs all CSS files to be minified and compressed as it can save up to 172.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (19%)

Requests Now

235

After Optimization

190

The browser has sent 235 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop New Zealand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

shopnewzealand.co.uk accessibility score

61

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shopnewzealand.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

shopnewzealand.co.uk SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopnewzealand.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shopnewzealand.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Shop New Zealand. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: