5.1 sec in total
173 ms
4.6 sec
335 ms
Click here to check amazing Simply Swim content for United Kingdom. Otherwise, check out these important facts you probably never knew about simplyswim.com
Online Swimwear & Swim Equipment Store. Free UK Tracked Delivery. We'll Beat Any Price! Our Customers Have Rated Us 4.8* out of 5*. See for Yourself!
Visit simplyswim.comWe analyzed Simplyswim.com page load time and found that the first response time was 173 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
simplyswim.com performance score
name
value
score
weighting
Value3.9 s
25/100
10%
Value11.7 s
0/100
25%
Value14.0 s
1/100
10%
Value27,150 ms
0/100
30%
Value0.131
81/100
15%
Value39.7 s
0/100
10%
173 ms
2807 ms
320 ms
175 ms
173 ms
Our browser made a total of 94 requests to load all elements on the main page. We found that 64% of them (60 requests) were addressed to the original Simplyswim.com, 6% (6 requests) were made to Secure.livechatinc.com and 4% (4 requests) were made to Cdn.livechatinc.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Simplyswim.com.
Page size can be reduced by 930.7 kB (27%)
3.4 MB
2.5 MB
In fact, the total size of Simplyswim.com main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.
Potential reduce by 43.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.4 kB or 80% of the original size.
Potential reduce by 39.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simply Swim images are well optimized though.
Potential reduce by 664.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 664.2 kB or 69% of the original size.
Potential reduce by 184.0 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Simplyswim.com needs all CSS files to be minified and compressed as it can save up to 184.0 kB or 84% of the original size.
Number of requests can be reduced by 36 (44%)
81
45
The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simply Swim. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.
simplyswim.com
173 ms
www.simplyswim.com
2807 ms
Main.css
320 ms
Home.css
175 ms
slidercss.css
173 ms
jquery.superbox.css
174 ms
jquery.mCustomScrollbar.css
245 ms
jquery.js
330 ms
jquery.superbox.js
256 ms
jquery.flexslider.js
343 ms
jquery.mCustomScrollbar.concat.min.js
370 ms
main.js
342 ms
flowtype.js
342 ms
conversion.js
42 ms
background.png
109 ms
Logo.png
169 ms
search.png
108 ms
bag.png
106 ms
heart.png
107 ms
Menu-Dot.png
105 ms
Brands.jpg
359 ms
WomensSwimwear.jpg
262 ms
MensSwimwear.jpg
276 ms
GirlsSwimwear.jpg
426 ms
SwimmingGoggles.jpg
358 ms
SwimmingEquipmentHeader.jpg
331 ms
Racing.jpg
427 ms
Triathlon.jpg
445 ms
Outlet.jpg
497 ms
help.jpg
515 ms
backtotop.png
440 ms
1601Funkita.jpg
759 ms
1601FunkyTrunks.jpg
602 ms
211215SpeedoBanner.jpg
777 ms
211215ArenaBanner.jpg
813 ms
Maru.jpg
750 ms
ChildrensSwimwear.jpg
608 ms
WomensSwimwear.jpg
695 ms
MensSwimwear.jpg
719 ms
Zoggs.jpg
779 ms
Maru.jpg
812 ms
Funkita.jpg
847 ms
Speedo.jpg
846 ms
Arena.jpg
853 ms
AquaSphere.jpg
862 ms
Triathlon.jpg
878 ms
Racing.jpg
885 ms
SwimmingGoggles.jpg
937 ms
Equipment.jpg
942 ms
gtm.js
82 ms
close-25.png
919 ms
22 ms
63 ms
tracking.js
101 ms
js
93 ms
EmailSignup.aspx
852 ms
proximanova-regular-webfont.woff
867 ms
proximanova-light-webfont.woff
874 ms
proximanova-bold-webfont.woff
934 ms
iconsactive.png
936 ms
analytics.js
26 ms
conversion_async.js
15 ms
40 ms
23 ms
ecommerce.js
19 ms
gtmp_compiled_wPC6t3gu0Jc.js
30 ms
19 ms
script_data.js
165 ms
collect
18 ms
NoSavedItems.png
867 ms
collect
60 ms
FooterSocialIcons.png
783 ms
Close-128.png
798 ms
localization.en.6.3632191afe35222a6b78c04d457adc0d_ae394d9296187d4134935ab434b753ae.js
72 ms
ping
95 ms
94befadf01b6274695d058b66bb57e4d.png
34 ms
open_chat.cgi
72 ms
close.png
725 ms
9k-RPmcnxYEPm8CNFsH2gg.woff
68 ms
livechat-modern_7cf45543dc.ttf
47 ms
embedded.20160229163048.js
110 ms
_Incapsula_Resource
14 ms
_Incapsula_Resource
10 ms
wkfQbvfT_02e2IWO3yYueQ.woff
26 ms
KT3KS9Aol4WfR6Vas8kNcg.woff
31 ms
widgets.js
83 ms
like.php
84 ms
button.831500944bc3eb7ea5276ccdc3f71d2e.js
123 ms
vpc6VNjRPXV.js
28 ms
LVx-xkvaJ0b.png
25 ms
Main.css
161 ms
follow_button.6a78875565a912489e9aef879c881358.en.html
82 ms
jot
100 ms
1601SwimEmailPopup.jpg
256 ms
simplyswim.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
ARIA input fields do not have accessible names
ARIA toggle fields do not have accessible names
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Image elements do not have [alt] attributes
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
[id] attributes on active, focusable elements are not unique
Heading elements are not in a sequentially-descending order
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
simplyswim.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
simplyswim.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplyswim.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Simplyswim.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
simplyswim.com
Open Graph description is not detected on the main page of Simply Swim. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: