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simplywinesdirect.co.uk screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

simplywinesdirect.co.uk

Simply Wines Direct | Exceptional Wines, Exceptional Prices

Page Load Speed

15.9 sec in total

First Response

277 ms

Resources Loaded

15.3 sec

Page Rendered

401 ms

simplywinesdirect.co.uk screenshot

About Website

Click here to check amazing Simply Wines Direct content. Otherwise, check out these important facts you probably never knew about simplywinesdirect.co.uk

buy wine online, specialist wine merchant. award winning fine wines, spirits, liqueurs & champagne.

Visit simplywinesdirect.co.uk

Key Findings

We analyzed Simplywinesdirect.co.uk page load time and found that the first response time was 277 ms and then it took 15.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

simplywinesdirect.co.uk performance score

0

Network Requests Diagram

simplywinesdirect.co.uk

277 ms

www.simplywinesdirect.uk

12173 ms

reset-bootstrap.css

490 ms

style.css

174 ms

dashicons.min.css

289 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Simplywinesdirect.co.uk, 93% (106 requests) were made to Simplywinesdirect.uk and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (12.2 sec) relates to the external source Simplywinesdirect.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (49%)

Content Size

2.6 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Simplywinesdirect.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 219.7 kB

  • Original 244.5 kB
  • After minification 231.1 kB
  • After compression 24.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 219.7 kB or 90% of the original size.

Image Optimization

-16%

Potential reduce by 208.7 kB

  • Original 1.3 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Simply Wines Direct needs image optimization as it can save up to 208.7 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 237.6 kB

  • Original 347.7 kB
  • After minification 328.1 kB
  • After compression 110.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 237.6 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 603.8 kB

  • Original 726.1 kB
  • After minification 623.9 kB
  • After compression 122.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Simplywinesdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 603.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (48%)

Requests Now

105

After Optimization

55

  • Images
  • JavaScript
  • CSS

The browser has sent 105 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simply Wines Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

simplywinesdirect.co.uk

simplywinesdirect.co.uk

277 ms

www.simplywinesdirect.uk

www.simplywinesdirect.uk

12173 ms

reset-bootstrap.css

reset-bootstrap.css

490 ms

style.css

style.css

174 ms

dashicons.min.css

dashicons.min.css

289 ms

thickbox.css

thickbox.css

175 ms

css

css

27 ms

style.css

style.css

420 ms

colorbox.css

colorbox.css

260 ms

wishlist.css

wishlist.css

259 ms

style.css

style.css

904 ms

custom.css

custom.css

347 ms

custom.css

custom.css

454 ms

jquery.js

jquery.js

755 ms

jquery-migrate.min.js

jquery-migrate.min.js

485 ms

style.css

style.css

340 ms

frontend.css

frontend.css

147 ms

thickbox.js

thickbox.js

174 ms

underscore.min.js

underscore.min.js

176 ms

shortcode.min.js

shortcode.min.js

210 ms

media-upload.min.js

media-upload.min.js

232 ms

jquery.commonlibraries.js

jquery.commonlibraries.js

262 ms

jquery.layout.js

jquery.layout.js

259 ms

jquery.custom.js

jquery.custom.js

297 ms

comment-reply.min.js

comment-reply.min.js

318 ms

add-to-cart.min.js

add-to-cart.min.js

343 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

347 ms

woocommerce.min.js

woocommerce.min.js

387 ms

jq-cookie.js

jq-cookie.js

401 ms

cart-fragments.min.js

cart-fragments.min.js

428 ms

woocompare.js

woocompare.js

430 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

439 ms

responsive.js

responsive.js

475 ms

jquery.yith-wcwl.js

jquery.yith-wcwl.js

484 ms

twitter-text.js

twitter-text.js

593 ms

jquery.cycle.min.js

jquery.cycle.min.js

593 ms

shortcodes.js

shortcodes.js

594 ms

shortcodes.js

shortcodes.js

594 ms

widgets.js

widgets.js

596 ms

woocommerce.js

woocommerce.js

596 ms

yith-wcan-frontend.min.js

yith-wcan-frontend.min.js

623 ms

jquery.RotateImageMenu.js

jquery.RotateImageMenu.js

623 ms

jquery.carouFredSel-6.1.0-packed.js

jquery.carouFredSel-6.1.0-packed.js

712 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

663 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

664 ms

swd-logo.jpg

swd-logo.jpg

115 ms

click-collect-icon.jpg

click-collect-icon.jpg

116 ms

widget221.png

widget221.png

121 ms

wines-under-6-block.jpg

wines-under-6-block.jpg

165 ms

top-10-fizz-block.png

top-10-fizz-block.png

260 ms

top-spirit-block.png

top-spirit-block.png

186 ms

mix-it-up-block.png

mix-it-up-block.png

197 ms

single-malt-block.png

single-malt-block.png

213 ms

world-whiskey-block.png

world-whiskey-block.png

593 ms

bella-modella-ad.jpg

bella-modella-ad.jpg

582 ms

bottega-gold-ad.jpg

bottega-gold-ad.jpg

582 ms

board-ad.jpg

board-ad.jpg

292 ms

perrier-jouet-ad.jpg

perrier-jouet-ad.jpg

580 ms

new-zealand-feature-ad.jpg

new-zealand-feature-ad.jpg

579 ms

organic.jpg

organic.jpg

585 ms

running-with-bulls.jpg

running-with-bulls.jpg

586 ms

wynns.jpg

wynns.jpg

587 ms

mcwilliams.jpg

mcwilliams.jpg

581 ms

nua-ad.jpg

nua-ad.jpg

583 ms

charles-smith-ad.jpg

charles-smith-ad.jpg

588 ms

mix-your-own.jpg

mix-your-own.jpg

587 ms

mionetto.jpg

mionetto.jpg

590 ms

hardys-2.jpg

hardys-2.jpg

591 ms

penfolds-ad.jpg

penfolds-ad.jpg

607 ms

rimapere-sblanc-ad.jpg

rimapere-sblanc-ad.jpg

671 ms

new-block.jpg

new-block.jpg

592 ms

natural-block.jpg

natural-block.jpg

672 ms

clearance-block.jpg

clearance-block.jpg

601 ms

boutique-block-254x200.jpg

boutique-block-254x200.jpg

637 ms

sale.png

sale.png

641 ms

PeTTkHQKj5rUPVxkIGAoaw.ttf

PeTTkHQKj5rUPVxkIGAoaw.ttf

29 ms

PyqsDANUgLi2UsdO-d4iZQ.woff

PyqsDANUgLi2UsdO-d4iZQ.woff

28 ms

Y_TKV6o8WovbUd3m_X9aAA.ttf

Y_TKV6o8WovbUd3m_X9aAA.ttf

30 ms

l1cOQ90roY9yC7voEhngDD8E0i7KZn-EPnyo3HZu7kw.woff

l1cOQ90roY9yC7voEhngDD8E0i7KZn-EPnyo3HZu7kw.woff

29 ms

dI-qzxlKVQA6TUC5RKSb3z8E0i7KZn-EPnyo3HZu7kw.woff

dI-qzxlKVQA6TUC5RKSb3z8E0i7KZn-EPnyo3HZu7kw.woff

28 ms

finlandia-mango-254x203.jpg

finlandia-mango-254x203.jpg

672 ms

wpspin_light.gif

wpspin_light.gif

660 ms

crystal-head-aurora-254x203.jpg

crystal-head-aurora-254x203.jpg

694 ms

19-crimes-red-254x203.jpg

19-crimes-red-254x203.jpg

657 ms

lindeman-gentlemans-collection-cabsav-254x203.jpg

lindeman-gentlemans-collection-cabsav-254x203.jpg

662 ms

lindeman-gentlemans-collection-chardonnay-254x203.jpg

lindeman-gentlemans-collection-chardonnay-254x203.jpg

684 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

7 ms

greywacke-sb-02-254x203.jpg

greywacke-sb-02-254x203.jpg

694 ms

jagermeister-spiced-254x203.jpg

jagermeister-spiced-254x203.jpg

692 ms

l-de-lussac-254x203.jpg

l-de-lussac-254x203.jpg

700 ms

greywacke-pn-03-254x203.png

greywacke-pn-03-254x203.png

666 ms

mount-gay-254x203.jpg

mount-gay-254x203.jpg

666 ms

bacardi-reserva-254x203.jpg

bacardi-reserva-254x203.jpg

685 ms

bundarberg-op-254x203.jpg

bundarberg-op-254x203.jpg

682 ms

out-of-stock.png

out-of-stock.png

618 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

620 ms

flor-de-cana-anejo-4-year-old-254x203.jpg

flor-de-cana-anejo-4-year-old-254x203.jpg

355 ms

matusalem-15-254x203.jpg

matusalem-15-254x203.jpg

385 ms

cockspur-254x203.jpg

cockspur-254x203.jpg

395 ms

calvet-st-emillion-254x203.jpg

calvet-st-emillion-254x203.jpg

406 ms

smatts-gold-254x203.jpg

smatts-gold-254x203.jpg

413 ms

paymentcard-icon-universal.jpg

paymentcard-icon-universal.jpg

520 ms

header-cart.png

header-cart.png

521 ms

header-search-mini.png

header-search-mini.png

519 ms

socials-small.png

socials-small.png

518 ms

product-tabs-slash.png

product-tabs-slash.png

521 ms

loop-zoom.png

loop-zoom.png

517 ms

loop-heart.png

loop-heart.png

542 ms

loop-eye.png

loop-eye.png

540 ms

loop-share.png

loop-share.png

538 ms

slider-arrow-testimonial.png

slider-arrow-testimonial.png

555 ms

loadingAnimation.gif

loadingAnimation.gif

551 ms

menu-arrow.png

menu-arrow.png

533 ms

overlay.png

overlay.png

520 ms

SEO Factors

simplywinesdirect.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplywinesdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Simplywinesdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

simplywinesdirect.co.uk

Open Graph description is not detected on the main page of Simply Wines Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: