5.3 sec in total
444 ms
4.3 sec
516 ms
Click here to check amazing Smallfish content for New Zealand. Otherwise, check out these important facts you probably never knew about smallfish.co.nz
Storbie is the website platform for independent retailers and service providers. Power up your online presence with a world class online shop and website.
Visit smallfish.co.nzWe analyzed Smallfish.co.nz page load time and found that the first response time was 444 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
smallfish.co.nz performance score
name
value
score
weighting
Value5.5 s
6/100
10%
Value6.8 s
7/100
25%
Value7.6 s
25/100
10%
Value1,480 ms
14/100
30%
Value0.024
100/100
15%
Value12.8 s
13/100
10%
444 ms
1051 ms
64 ms
226 ms
47 ms
Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Smallfish.co.nz, 49% (23 requests) were made to Storbie.com and 21% (10 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Storbie.com.
Page size can be reduced by 80.0 kB (7%)
1.1 MB
1.0 MB
In fact, the total size of Smallfish.co.nz main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.
Potential reduce by 17.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.8 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.4 kB or 78% of the original size.
Potential reduce by 61.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smallfish images are well optimized though.
Potential reduce by 1.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Number of requests can be reduced by 11 (33%)
33
22
The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smallfish. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.
www.smallfish.co.nz
444 ms
www.storbie.com
1051 ms
css
64 ms
css
226 ms
jquery.min.js
47 ms
js
452 ms
css
665 ms
js
669 ms
conversion.js
51 ms
analytics.js
88 ms
storbienav-icon-home.png
288 ms
storbie-logo-home.png
306 ms
formerlysmallfish-logo-home.png
304 ms
icon-more.png
314 ms
persona-man1-large.png
1873 ms
loveyouronlineshop-large.png
823 ms
bulleticon-thumbsup.png
596 ms
bulleticon-cart.png
591 ms
bulleticon-happycustomer.png
854 ms
featureicon-responsive-2X.png
1142 ms
featureicon-cart.png
1128 ms
featureicon-price.png
1531 ms
featureicon-support.png
1134 ms
featureicon-examples.png
1340 ms
awardlogos-2X.png
1636 ms
persona-man1-medium.png
2084 ms
chalkboard-background-blue.jpg
1628 ms
whiteboard.jpg
1988 ms
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87 ms
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124 ms
v0SdcGFAl2aezM9Vq_aFTQ.ttf
145 ms
DvlFBScY1r-FMtZSYIYoYw.ttf
145 ms
4cKlrioa77J2iqTqBgkRWg.ttf
143 ms
133 ms
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83 ms
gc5ZVKiLNkRdGlU3GaSVBfesZW2xOQ-xsNqO47m55DA.ttf
92 ms
LqowQDslGv4DmUBAfWa2Vw.ttf
108 ms
HkF_qI1x_noxlxhrhMQYEKCWcynf_cDxXwCLxiixG1c.ttf
107 ms
VNUH7ZAcagYBWsAiBBCEY6CWcynf_cDxXwCLxiixG1c.ttf
91 ms
collect
69 ms
fbds.js
160 ms
a.js
1081 ms
41 ms
ga-audiences
18 ms
95 ms
cs.do
229 ms
21 ms
smallfish.co.nz accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
smallfish.co.nz best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
smallfish.co.nz SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smallfish.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smallfish.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
smallfish.co.nz
Open Graph description is not detected on the main page of Smallfish. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: