Tools & Wizards About Us
smartemarketing.lk screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

smartemarketing.lk

Digital Marketing Agency in Sri Lanka - Smart E Marketing

Page Load Speed

1.4 sec in total

First Response

115 ms

Resources Loaded

1 sec

Page Rendered

255 ms

smartemarketing.lk screenshot

About Website

Visit smartemarketing.lk now to see the best up-to-date Smart E Marketing content and also check out these interesting facts you probably never knew about smartemarketing.lk

We are SEM, a digital marketing agency with search at its heart. Connecting you to your customers through powerful, results-driven digital marketing campaigns.

Visit smartemarketing.lk

Key Findings

We analyzed Smartemarketing.lk page load time and found that the first response time was 115 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

smartemarketing.lk performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

18/100

25%

SI (Speed Index)

Value3.2 s

92/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0.248

50/100

15%

TTI (Time to Interactive)

Value7.5 s

48/100

10%

Network Requests Diagram

smartemarketing.lk

115 ms

dyp8znx.js

34 ms

css

32 ms

main.css

73 ms

vendor.css

51 ms

Our browser made a total of 139 requests to load all elements on the main page. We found that 33% of them (46 requests) were addressed to the original Smartemarketing.lk, 58% (81 requests) were made to Fonts.gstatic.com and 2% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (450 ms) relates to the external source Static-cdn.responsetap.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 69.6 kB (7%)

Content Size

1.0 MB

After Optimization

936.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartemarketing.lk main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 781.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 31.0 kB

  • Original 36.8 kB
  • After minification 25.8 kB
  • After compression 5.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.0 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.0 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 10.6 kB

  • Original 781.5 kB
  • After minification 770.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smart E Marketing images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 11.3 kB

  • Original 148.8 kB
  • After minification 148.8 kB
  • After compression 137.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-43%

Potential reduce by 16.7 kB

  • Original 38.8 kB
  • After minification 38.8 kB
  • After compression 22.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartemarketing.lk needs all CSS files to be minified and compressed as it can save up to 16.7 kB or 43% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (32%)

Requests Now

53

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart E Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartemarketing.lk

smartemarketing.lk

115 ms

dyp8znx.js

dyp8znx.js

34 ms

css

css

32 ms

main.css

main.css

73 ms

vendor.css

vendor.css

51 ms

additional.css

additional.css

51 ms

stories-purple.css

stories-purple.css

52 ms

stories-pink.css

stories-pink.css

53 ms

modernizr.js

modernizr.js

54 ms

js

js

85 ms

jquery-3.3.1.slim.min.js

jquery-3.3.1.slim.min.js

40 ms

owl.carousel.min.css

owl.carousel.min.css

47 ms

owl.theme.min.css

owl.theme.min.css

55 ms

owl.carousel.min.js

owl.carousel.min.js

67 ms

js

js

84 ms

54039.js

54039.js

84 ms

vendor.js

vendor.js

111 ms

main.js

main.js

83 ms

page.js

page.js

80 ms

css2

css2

38 ms

css2

css2

69 ms

logo.png

logo.png

269 ms

default

default

314 ms

home-background2.jpg

home-background2.jpg

188 ms

home-blob-w320h320.png

home-blob-w320h320.png

119 ms

__email-green.png

__email-green.png

119 ms

content-marketing-colour.png

content-marketing-colour.png

119 ms

outreach-colour.png

outreach-colour.png

165 ms

social-media-colour.png

social-media-colour.png

164 ms

ppc-colour.png

ppc-colour.png

164 ms

seo-colour.png

seo-colour.png

163 ms

display-colour.png

display-colour.png

164 ms

sms-colour.png

sms-colour.png

210 ms

joinus.jpg

joinus.jpg

252 ms

footer-bg.jpg

footer-bg.jpg

208 ms

1.jpg

1.jpg

208 ms

2.jpg

2.jpg

209 ms

3.jpg

3.jpg

213 ms

4.png

4.png

240 ms

5.jpg

5.jpg

241 ms

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6.jpg

238 ms

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7.jpg

241 ms

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8.jpg

250 ms

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9.jpg

251 ms

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252 ms

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251 ms

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12.jpg

252 ms

13.jpg

13.jpg

287 ms

14.jpg

14.jpg

294 ms

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15.jpg

293 ms

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290 ms

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292 ms

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294 ms

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295 ms

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294 ms

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memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4iaVQUwaEQXjN_mQ.woff

42 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4jaVQUwaEQXjN_mQ.woff

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43 ms

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45 ms

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45 ms

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45 ms

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85 ms

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247 ms

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192 ms

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108 ms

xMQOuFFYT72X5wkB_18qmnndmSfSmU-NKQRDA8i1D48.woff

xMQOuFFYT72X5wkB_18qmnndmSfSmU-NKQRDA8i1D48.woff

139 ms

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xMQOuFFYT72X5wkB_18qmnndmSfSmU-DKQRDA8i1D49dNw.woff

172 ms

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xMQOuFFYT72X5wkB_18qmnndmSdgnk-NKQRDA8i1D48.woff

188 ms

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207 ms

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240 ms

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206 ms

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202 ms

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xMQOuFFYT72X5wkB_18qmnndmScMnk-DKQRDA8i1D49dNw.woff

188 ms

xMQOuFFYT72X5wkB_18qmnndmSfSnk-NKQRDA8i1D48.woff

xMQOuFFYT72X5wkB_18qmnndmSfSnk-NKQRDA8i1D48.woff

169 ms

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201 ms

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203 ms

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xMQOuFFYT72X5wkB_18qmnndmSdSn0-DKQRDA8i1D49dNw.woff

202 ms

Accessibility Review

smartemarketing.lk accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

smartemarketing.lk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

smartemarketing.lk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartemarketing.lk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartemarketing.lk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartemarketing.lk

Open Graph description is not detected on the main page of Smart E Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: