Report Summary

  • 74

    Performance

    Renders faster than
    83% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    47% of websites

  • 83

    SEO

    Google-friendlier than
    54% of websites

smilecity.co.nz

SmileCity

Page Load Speed

1.9 sec in total

First Response

534 ms

Resources Loaded

1.2 sec

Page Rendered

158 ms

smilecity.co.nz screenshot

About Website

Click here to check amazing Smile City content for New Zealand. Otherwise, check out these important facts you probably never knew about smilecity.co.nz

A community of New Zealand residents enjoying fun and rewards online. Join SmileCity now. You'll be rewarded for filling out online surveys.

Visit smilecity.co.nz

Key Findings

We analyzed Smilecity.co.nz page load time and found that the first response time was 534 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

smilecity.co.nz performance score

74

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value20.6 s

0/100

25%

SI (Speed Index)

Value2.4 s

98/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value1.9 s

100/100

10%

Network Requests Diagram

www.smilecity.co.nz

534 ms

globalStyle-SmileCity.css

138 ms

jquery.min.js

78 ms

require.js

17 ms

dl.js

151 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 11% of them (4 requests) were addressed to the original Smilecity.co.nz, 49% (17 requests) were made to D3ph8ohza835t6.cloudfront.net and 6% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (534 ms) belongs to the original domain Smilecity.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 791.8 kB (61%)

Content Size

1.3 MB

After Optimization

511.9 kB

In fact, the total size of Smilecity.co.nz main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 619.1 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 32.9 kB

  • Original 48.4 kB
  • After minification 45.4 kB
  • After compression 15.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.9 kB or 68% of the original size.

Image Optimization

-3%

Potential reduce by 6.8 kB

  • Original 249.4 kB
  • After minification 242.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smile City images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 423.1 kB

  • Original 619.1 kB
  • After minification 557.6 kB
  • After compression 196.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 423.1 kB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 329.0 kB

  • Original 386.8 kB
  • After minification 384.9 kB
  • After compression 57.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smilecity.co.nz needs all CSS files to be minified and compressed as it can save up to 329.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (38%)

Requests Now

32

After Optimization

20

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smile City. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

smilecity.co.nz accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

smilecity.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

smilecity.co.nz SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smilecity.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smilecity.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Smile City. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: