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Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

smvgroup.co.uk

Starcom Worldwide - Starcom Worldwide

Page Load Speed

4.6 sec in total

First Response

1.2 sec

Resources Loaded

2.7 sec

Page Rendered

730 ms

smvgroup.co.uk screenshot

About Website

Visit smvgroup.co.uk now to see the best up-to-date Smvgroup content and also check out these interesting facts you probably never knew about smvgroup.co.uk

Starcom Mediavest Group (SMG) builds connected human experiences to create value for our clients through precision marketing, content and technology solutions.

Visit smvgroup.co.uk

Key Findings

We analyzed Smvgroup.co.uk page load time and found that the first response time was 1.2 sec and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

smvgroup.co.uk performance score

0

Network Requests Diagram

smvgroup.com

1150 ms

uikit.minEdited.css

464 ms

wp-emoji-release.min.js

99 ms

CampaignAsiaWeb-500x313.jpg

47 ms

smg_logo.svg

179 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Smvgroup.co.uk, 34% (22 requests) were made to Smg-data.s3.amazonaws.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Smvgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 497.6 kB (29%)

Content Size

1.7 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smvgroup.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 55.6 kB

  • Original 75.7 kB
  • After minification 71.6 kB
  • After compression 20.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.6 kB or 74% of the original size.

Image Optimization

-4%

Potential reduce by 41.4 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smvgroup images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 284.5 kB

  • Original 384.8 kB
  • After minification 317.8 kB
  • After compression 100.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 284.5 kB or 74% of the original size.

CSS Optimization

-81%

Potential reduce by 116.1 kB

  • Original 142.8 kB
  • After minification 135.1 kB
  • After compression 26.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smvgroup.co.uk needs all CSS files to be minified and compressed as it can save up to 116.1 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (35%)

Requests Now

54

After Optimization

35

  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smvgroup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smvgroup.com

smvgroup.com

1150 ms

uikit.minEdited.css

uikit.minEdited.css

464 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

99 ms

CampaignAsiaWeb-500x313.jpg

CampaignAsiaWeb-500x313.jpg

47 ms

smg_logo.svg

smg_logo.svg

179 ms

dArrow.svg

dArrow.svg

185 ms

gtm.js

gtm.js

31 ms

MWCTINEW-500x312.jpg

MWCTINEW-500x312.jpg

49 ms

WarcWeb-500x313.jpg

WarcWeb-500x313.jpg

48 ms

Blona-500x313.jpg

Blona-500x313.jpg

158 ms

Laura-Desmond-MWCSite-500x313.jpg

Laura-Desmond-MWCSite-500x313.jpg

102 ms

MWC_Infographics-01web-500x313.jpg

MWC_Infographics-01web-500x313.jpg

49 ms

voice-oscars-01-2016-500x313.jpg

voice-oscars-01-2016-500x313.jpg

158 ms

shutterstock_125774126-500x313.jpg

shutterstock_125774126-500x313.jpg

49 ms

CES-TI-500x313.jpg

CES-TI-500x313.jpg

51 ms

SportsatSMG-500x313.jpg

SportsatSMG-500x313.jpg

51 ms

publicisLion-500x313.jpg

publicisLion-500x313.jpg

71 ms

WEF-500x313.jpg

WEF-500x313.jpg

72 ms

play.svg

play.svg

162 ms

analytics.js

analytics.js

21 ms

collect

collect

26 ms

collect

collect

52 ms

btt.svg

btt.svg

98 ms

Seifer-500x313.jpg

Seifer-500x313.jpg

15 ms

CES-Jan-6-500x313.jpg

CES-Jan-6-500x313.jpg

16 ms

CES-Jan-7-500x313.jpg

CES-Jan-7-500x313.jpg

35 ms

Kraft_Heinz-500x313.png

Kraft_Heinz-500x313.png

25 ms

BMW-500x313.png

BMW-500x313.png

50 ms

Laura_Desmond-500x313.jpg

Laura_Desmond-500x313.jpg

36 ms

Ken_Mandel-500x313.jpg

Ken_Mandel-500x313.jpg

45 ms

Karaoke_Win-500x313.jpg

Karaoke_Win-500x313.jpg

45 ms

Multicultural-500x313.jpg

Multicultural-500x313.jpg

100 ms

Christina_Charles-500x313.jpg

Christina_Charles-500x313.jpg

53 ms

webfonts.css

webfonts.css

134 ms

jquery.bxslider.css

jquery.bxslider.css

145 ms

style.css

style.css

231 ms

responsive.css

responsive.css

147 ms

sticky.min.css

sticky.min.css

157 ms

jquery.fancybox.css

jquery.fancybox.css

164 ms

jquery.matchHeight-min.js

jquery.matchHeight-min.js

229 ms

uikit.min.js

uikit.min.js

305 ms

sticky.min.js

sticky.min.js

297 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

297 ms

jquery.fancybox.js

jquery.fancybox.js

305 ms

jquery.touchSwipe.js

jquery.touchSwipe.js

402 ms

main.js

main.js

315 ms

jquery.js

jquery.js

430 ms

wp-embed.min.js

wp-embed.min.js

306 ms

2fc512

2fc512

13 ms

heroBGmin.jpg

heroBGmin.jpg

607 ms

rArrow.svg

rArrow.svg

140 ms

followUs.svg

followUs.svg

147 ms

CalibreWeb-Medium.woff

CalibreWeb-Medium.woff

507 ms

CalibreWeb-Regular.woff

CalibreWeb-Regular.woff

508 ms

CalibreWeb-Light.woff

CalibreWeb-Light.woff

509 ms

CalibreWeb-Semibold.woff

CalibreWeb-Semibold.woff

507 ms

CalibreWeb-Bold.woff

CalibreWeb-Bold.woff

508 ms

CalibreWeb-Black.woff

CalibreWeb-Black.woff

507 ms

2E5787_1_0.woff

2E5787_1_0.woff

508 ms

2E5787_0_0.woff

2E5787_0_0.woff

508 ms

2FC512_0_0.woff

2FC512_0_0.woff

508 ms

js

js

64 ms

bx_loader.gif

bx_loader.gif

87 ms

controls.svg

controls.svg

94 ms

SEO Factors

smvgroup.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smvgroup.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smvgroup.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smvgroup.co.uk

Open Graph data is detected on the main page of Smvgroup. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: