Tools & Wizards About Us
snickers.com screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    72% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

snickers.com

SNICKERS® Official Website | Chocolate Bars, Recipes and More

Page Load Speed

2.2 sec in total

First Response

244 ms

Resources Loaded

1.4 sec

Page Rendered

465 ms

snickers.com screenshot

About Website

Visit snickers.com now to see the best up-to-date SNICKERS content for United States and also check out these interesting facts you probably never knew about snickers.com

Explore SNICKERS® products and nutrition information, ice creams, easy SNICKERS® chocolate candy bar recipes, fun facts, and SNICKERS® social media channels.

Visit snickers.com

Key Findings

We analyzed Snickers.com page load time and found that the first response time was 244 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

snickers.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

49/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value490 ms

59/100

30%

CLS (Cumulative Layout Shift)

Value0.075

95/100

15%

TTI (Time to Interactive)

Value9.7 s

29/100

10%

Network Requests Diagram

snickers.com

244 ms

global.css

23 ms

fonts.css

30 ms

overlays.css

16 ms

modules.css

24 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 83% of them (86 requests) were addressed to the original Snickers.com, 4% (4 requests) were made to Flickr.com and 3% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (922 ms) relates to the external source Flickr.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 693.8 kB (22%)

Content Size

3.1 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Snickers.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 33.4 kB

  • Original 41.9 kB
  • After minification 37.3 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.4 kB or 80% of the original size.

Image Optimization

-11%

Potential reduce by 283.3 kB

  • Original 2.6 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, SNICKERS needs image optimization as it can save up to 283.3 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-75%

Potential reduce by 286.4 kB

  • Original 381.6 kB
  • After minification 252.3 kB
  • After compression 95.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 286.4 kB or 75% of the original size.

CSS Optimization

-89%

Potential reduce by 90.7 kB

  • Original 102.1 kB
  • After minification 73.5 kB
  • After compression 11.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Snickers.com needs all CSS files to be minified and compressed as it can save up to 90.7 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (42%)

Requests Now

93

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SNICKERS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

snickers.com

snickers.com

244 ms

global.css

global.css

23 ms

fonts.css

fonts.css

30 ms

overlays.css

overlays.css

16 ms

modules.css

modules.css

24 ms

isotope.css

isotope.css

17 ms

gallery.css

gallery.css

18 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

40 ms

jquery.isotope.js

jquery.isotope.js

40 ms

oop.js

oop.js

31 ms

jquery.cookie.js

jquery.cookie.js

31 ms

jquery.swipe.js

jquery.swipe.js

33 ms

jquery.carousel.js

jquery.carousel.js

31 ms

jquery.scrollbar.js

jquery.scrollbar.js

58 ms

jquery.lazyloader.js

jquery.lazyloader.js

33 ms

snickers.footer.js

snickers.footer.js

36 ms

snickers.youtube.js

snickers.youtube.js

58 ms

snickers.tracking.js

snickers.tracking.js

62 ms

swfobject.js

swfobject.js

21 ms

homepage.css

homepage.css

66 ms

snickers.isotope.js

snickers.isotope.js

65 ms

homepage.hero.js

homepage.hero.js

63 ms

homepage.carousels.js

homepage.carousels.js

63 ms

snickers.isotope.init.js

snickers.isotope.init.js

63 ms

loader_0.png

loader_0.png

78 ms

loader_7.png

loader_7.png

75 ms

loader_6.png

loader_6.png

75 ms

loader_5.png

loader_5.png

72 ms

loader_4.png

loader_4.png

72 ms

loader_3.png

loader_3.png

75 ms

loader_2.png

loader_2.png

76 ms

loader_1.png

loader_1.png

75 ms

player_api

player_api

77 ms

ga.js

ga.js

59 ms

bg_hdr.png

bg_hdr.png

90 ms

lg_snickers.png

lg_snickers.png

32 ms

spacer.gif

spacer.gif

25 ms

bt_cta2_mid.png

bt_cta2_mid.png

26 ms

misc_heroarrow.png

misc_heroarrow.png

15 ms

bt_prev.png

bt_prev.png

26 ms

bt_next.png

bt_next.png

27 ms

bg_modules.jpg

bg_modules.jpg

51 ms

lg_twitter2.png

lg_twitter2.png

27 ms

lg_facebook2.png

lg_facebook2.png

28 ms

lg_youtube2.png

lg_youtube2.png

34 ms

lg_youtube_sml.png

lg_youtube_sml.png

30 ms

lg_product_sml.png

lg_product_sml.png

39 ms

lg_flickr_sml.png

lg_flickr_sml.png

30 ms

lg_photo_sml.png

lg_photo_sml.png

31 ms

lg_facebook_sml.png

lg_facebook_sml.png

32 ms

misc_pointer.png

misc_pointer.png

34 ms

lg_twitter_sml.png

lg_twitter_sml.png

40 ms

bg_waves.png

bg_waves.png

47 ms

fg_noise.png

fg_noise.png

64 ms

bt_snickers_bot.jpg

bt_snickers_bot.jpg

48 ms

bg_promise.png

bg_promise.png

58 ms

misc_circle.png

misc_circle.png

69 ms

bt_privacy.png

bt_privacy.png

52 ms

bt_legal.png

bt_legal.png

53 ms

bt_nutrition.png

bt_nutrition.png

57 ms

bt_parents.png

bt_parents.png

58 ms

hermesfb-black-webfont.woff

hermesfb-black-webfont.woff

64 ms

helveticaneueltstd-bd_0-webfont.woff

helveticaneueltstd-bd_0-webfont.woff

67 ms

helveticaneueltstd-md-webfont.woff

helveticaneueltstd-md-webfont.woff

65 ms

itcfranklingothicstd-dmxcp_0-webfont.woff

itcfranklingothicstd-dmxcp_0-webfont.woff

69 ms

helveticaltstd-boldobl-webfont.woff

helveticaltstd-boldobl-webfont.woff

72 ms

bt_contact.png

bt_contact.png

67 ms

bt_locator.png

bt_locator.png

70 ms

bt_owner.png

bt_owner.png

73 ms

bt_trademarks.png

bt_trademarks.png

78 ms

www-widgetapi.js

www-widgetapi.js

22 ms

bt_adchoices.png

bt_adchoices.png

63 ms

tt_marketing.png

tt_marketing.png

60 ms

bt_amerher.png

bt_amerher.png

62 ms

bt_mars.png

bt_mars.png

62 ms

bt_together.png

bt_together.png

71 ms

bg_privacy.png

bg_privacy.png

86 ms

bg_legal.png

bg_legal.png

101 ms

bg_nutrition.png

bg_nutrition.png

100 ms

bg_parents.png

bg_parents.png

99 ms

bg_contact.png

bg_contact.png

79 ms

bg_owner.png

bg_owner.png

98 ms

bg_trademarks.png

bg_trademarks.png

96 ms

WhfntLl6xx0

WhfntLl6xx0

60 ms

97 ms

881 ms

922 ms

116 ms

all.js

all.js

27 ms

__utm.gif

__utm.gif

17 ms

__utm.gif

__utm.gif

40 ms

1000x470_SB_hero.jpg

1000x470_SB_hero.jpg

42 ms

corebar.jpg

corebar.jpg

90 ms

facebook.jpg

facebook.jpg

39 ms

490x440_SB_module.jpg

490x440_SB_module.jpg

40 ms

pb2.jpg

pb2.jpg

64 ms

bride.jpg

bride.jpg

66 ms

148 ms

xd_arbiter.php

xd_arbiter.php

39 ms

xd_arbiter.php

xd_arbiter.php

45 ms

like.php

like.php

129 ms

vpc6VNjRPXV.js

vpc6VNjRPXV.js

26 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

18 ms

bites.jpg

bites.jpg

37 ms

Accessibility Review

snickers.com accessibility score

100

Accessibility Issues

Best Practices

snickers.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

snickers.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Snickers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Snickers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

snickers.com

Open Graph data is detected on the main page of SNICKERS. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: