Tools & Wizards About Us
snowride.co.nz screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 95

    SEO

    Google-friendlier than
    91% of websites

snowride.co.nz

Snowride Sports Ski Shop | Ski Gear for sale online in NZ

Page Load Speed

8.8 sec in total

First Response

685 ms

Resources Loaded

7.7 sec

Page Rendered

473 ms

snowride.co.nz screenshot

About Website

Click here to check amazing Snowride content for New Zealand. Otherwise, check out these important facts you probably never knew about snowride.co.nz

Shop ski gear at the best prices around. Discover top quality gear from New Zealand's Ski Professionals. View our range of skis and boots. Expert Advice ,ski shop Christchurch

Visit snowride.co.nz

Key Findings

We analyzed Snowride.co.nz page load time and found that the first response time was 685 ms and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

snowride.co.nz performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value4.4 s

74/100

10%

TBT (Total Blocking Time)

Value660 ms

45/100

30%

CLS (Cumulative Layout Shift)

Value0.108

87/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

snowride.co.nz

685 ms

www.snowride.co.nz

2107 ms

template_style.css

1324 ms

page_style.css

2273 ms

jquery.min.js

8 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 37% of them (34 requests) were addressed to the original Snowride.co.nz, 13% (12 requests) were made to Maps.googleapis.com and 10% (9 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Snowride.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 725.5 kB (19%)

Content Size

3.9 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Snowride.co.nz main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 60.5 kB

  • Original 75.0 kB
  • After minification 72.0 kB
  • After compression 14.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.5 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 18.9 kB

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Snowride images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 575.6 kB

  • Original 921.8 kB
  • After minification 899.4 kB
  • After compression 346.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 575.6 kB or 62% of the original size.

CSS Optimization

-85%

Potential reduce by 70.5 kB

  • Original 83.0 kB
  • After minification 70.9 kB
  • After compression 12.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Snowride.co.nz needs all CSS files to be minified and compressed as it can save up to 70.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (39%)

Requests Now

83

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Snowride. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

snowride.co.nz

snowride.co.nz

685 ms

www.snowride.co.nz

www.snowride.co.nz

2107 ms

template_style.css

template_style.css

1324 ms

page_style.css

page_style.css

2273 ms

jquery.min.js

jquery.min.js

8 ms

prototype.js

prototype.js

22 ms

modernizr.min.js

modernizr.min.js

21 ms

css

css

44 ms

google_ecom_tools.js

google_ecom_tools.js

404 ms

ajax.js

ajax.js

416 ms

scriptaculous.js

scriptaculous.js

21 ms

builder.js

builder.js

21 ms

effects.js

effects.js

21 ms

dragdrop.js

dragdrop.js

22 ms

images_slider.js

images_slider.js

441 ms

slider_effect.js

slider_effect.js

441 ms

analytics.js

analytics.js

25 ms

logo.jpg

logo.jpg

407 ms

cart.gif

cart.gif

560 ms

Olyms%20nz-33.jpg

Olyms%20nz-33.jpg

2189 ms

Olyms%20nz-33.jpg

Olyms%20nz-33.jpg

589 ms

scott%20web%20image%202016%20clothing-771.jpg

scott%20web%20image%202016%20clothing-771.jpg

1527 ms

women_25-666.jpg

women_25-666.jpg

1501 ms

women_01-964.jpg

women_01-964.jpg

1412 ms

Head-Monster%20108%202016%20snowride.1.jpg

Head-Monster%20108%202016%20snowride.1.jpg

804 ms

btn_submit3.png

btn_submit3.png

847 ms

116374_100EIGHT.jpg

116374_100EIGHT.jpg

1228 ms

BRAHMA_8A709600001.jpg

BRAHMA_8A709600001.jpg

1265 ms

dynafit%20radical%20ft.jpg

dynafit%20radical%20ft.jpg

1447 ms

scarpa-freedom-sl-alpine-touring-ski-boots-snowride%20sports.jpg

scarpa-freedom-sl-alpine-touring-ski-boots-snowride%20sports.jpg

1472 ms

scarpa-freedom-rs-alpine-touring-ski-boots-2016-orange-black-side.jpg

scarpa-freedom-rs-alpine-touring-ski-boots-2016-orange-black-side.jpg

1614 ms

bg2.png

bg2.png

2284 ms

bg3.png

bg3.png

2756 ms

b-image1.jpg

b-image1.jpg

1898 ms

ico-phone.jpg

ico-phone.jpg

1726 ms

ico-fb.jpg

ico-fb.jpg

1815 ms

payment.png

payment.png

1927 ms

gtm.js

gtm.js

55 ms

border.png

border.png

2014 ms

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

42 ms

mnpfi9pxYH-Go5UiibESIqCWcynf_cDxXwCLxiixG1c.ttf

mnpfi9pxYH-Go5UiibESIqCWcynf_cDxXwCLxiixG1c.ttf

42 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

81 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

82 ms

Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf

Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf

81 ms

controls.js

controls.js

14 ms

slider.js

slider.js

16 ms

sound.js

sound.js

16 ms

collect

collect

26 ms

btn_search_go.gif

btn_search_go.gif

2061 ms

TopLevelMenu.gif

TopLevelMenu.gif

2092 ms

collect

collect

81 ms

bullet.png

bullet.png

2162 ms

bg1.jpg

bg1.jpg

2640 ms

embed

embed

226 ms

bg2_02.jpg

bg2_02.jpg

2446 ms

ico-mail2.jpg

ico-mail2.jpg

1351 ms

_xdomain.html

_xdomain.html

1513 ms

btn_submit2.jpg

btn_submit2.jpg

1417 ms

fbevents.js

fbevents.js

27 ms

611005249065228

611005249065228

12 ms

ga-audiences

ga-audiences

31 ms

17 ms

js

js

46 ms

init_embed.js

init_embed.js

25 ms

common.js

common.js

30 ms

map.js

map.js

30 ms

google4.png

google4.png

55 ms

overlay.js

overlay.js

10 ms

util.js

util.js

8 ms

onion.js

onion.js

50 ms

search_impl.js

search_impl.js

7 ms

StaticMapService.GetMapImage

StaticMapService.GetMapImage

96 ms

openhand_8_8.cur

openhand_8_8.cur

25 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

42 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

40 ms

kh

kh

84 ms

kh

kh

84 ms

transparent.png

transparent.png

75 ms

controls.js

controls.js

41 ms

vt

vt

165 ms

vt

vt

128 ms

vt

vt

126 ms

vt

vt

129 ms

vt

vt

138 ms

vt

vt

121 ms

vt

vt

177 ms

css

css

35 ms

entity11.png

entity11.png

36 ms

mapcnt6.png

mapcnt6.png

36 ms

sv9.png

sv9.png

35 ms

tmapctrl.png

tmapctrl.png

31 ms

AuthenticationService.Authenticate

AuthenticationService.Authenticate

14 ms

Accessibility Review

snowride.co.nz accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

snowride.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

snowride.co.nz SEO score

95

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Snowride.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Snowride.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

snowride.co.nz

Open Graph description is not detected on the main page of Snowride. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: