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sotw.nz screenshot

Report Summary

  • 95

    Performance

    Renders faster than
    93% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

sotw.nz

eCommerceNews New Zealand - Technology news for digital commerce decision-makers

Page Load Speed

5.5 sec in total

First Response

416 ms

Resources Loaded

4.8 sec

Page Rendered

378 ms

sotw.nz screenshot

About Website

Visit sotw.nz now to see the best up-to-date Sotw content for New Zealand and also check out these interesting facts you probably never knew about sotw.nz

eCommerce News is a website and email newsletter dedicated to Kiwi businesses. We’re read by businesses already heavily invested in ecommerce as well as those aspiring to be. The size of business is v...

Visit sotw.nz

Key Findings

We analyzed Sotw.nz page load time and found that the first response time was 416 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

sotw.nz performance score

95

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value2.1 s

96/100

25%

SI (Speed Index)

Value3.9 s

83/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.1 s

99/100

10%

Network Requests Diagram

sotw.nz

416 ms

sotw.nz

810 ms

ecommercenews.co.nz

1122 ms

frontend-7bcb09b22f64c2ccc31015018c5f7d631c6fcff29e3e55d8085180a30648f035.css

598 ms

ecn-nz-new-logo.svg

685 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Sotw.nz, 96% (54 requests) were made to Ecommercenews.co.nz. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Ecommercenews.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 100.9 kB (78%)

Content Size

130.0 kB

After Optimization

29.1 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Sotw.nz main page is 130.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 61.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 51.9 kB

  • Original 61.4 kB
  • After minification 55.5 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.9 kB or 85% of the original size.

Image Optimization

-20%

Potential reduce by 2.7 kB

  • Original 13.5 kB
  • After minification 10.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sotw needs image optimization as it can save up to 2.7 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

CSS Optimization

-84%

Potential reduce by 46.3 kB

  • Original 55.1 kB
  • After minification 52.4 kB
  • After compression 8.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sotw.nz needs all CSS files to be minified and compressed as it can save up to 46.3 kB or 84% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

53

After Optimization

53

  • Images
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sotw. According to our analytics all requests are already optimized.

Network Requests Diagram

sotw.nz

sotw.nz

416 ms

sotw.nz

sotw.nz

810 ms

ecommercenews.co.nz

ecommercenews.co.nz

1122 ms

frontend-7bcb09b22f64c2ccc31015018c5f7d631c6fcff29e3e55d8085180a30648f035.css

frontend-7bcb09b22f64c2ccc31015018c5f7d631c6fcff29e3e55d8085180a30648f035.css

598 ms

ecn-nz-new-logo.svg

ecn-nz-new-logo.svg

685 ms

td-new-logo.svg

td-new-logo.svg

688 ms

techday_8524c03ec6e823c70156.webp

techday_8524c03ec6e823c70156.webp

1456 ms

preview_techday_d386b6bb01666924a32a.webp

preview_techday_d386b6bb01666924a32a.webp

688 ms

preview_techday_1730a85167ba466e53cb.webp

preview_techday_1730a85167ba466e53cb.webp

802 ms

preview_techday_84caa2b24ead23c7aae7.webp

preview_techday_84caa2b24ead23c7aae7.webp

796 ms

preview_techday_d049a8492e2f8a5930a2.webp

preview_techday_d049a8492e2f8a5930a2.webp

799 ms

preview_techday_9c164fd8a54e085fd3e0.webp

preview_techday_9c164fd8a54e085fd3e0.webp

800 ms

preview_techday_6ceb3ce141cb687255f0.webp

preview_techday_6ceb3ce141cb687255f0.webp

801 ms

preview_techday_b61049e7cc2bf14d55af.webp

preview_techday_b61049e7cc2bf14d55af.webp

996 ms

preview_image003__2_.webp

preview_image003__2_.webp

999 ms

preview_ross_finalll_.webp

preview_ross_finalll_.webp

998 ms

preview_techday_7acefa2d43321ad6db57.webp

preview_techday_7acefa2d43321ad6db57.webp

1000 ms

preview_vision-picking.webp

preview_vision-picking.webp

1001 ms

preview_techday_03c43057207038477e23.webp

preview_techday_03c43057207038477e23.webp

1196 ms

preview_techday_53201daa152d94aa0a98.webp

preview_techday_53201daa152d94aa0a98.webp

1199 ms

preview_techday_cf00fddaeabb84b9a2da.webp

preview_techday_cf00fddaeabb84b9a2da.webp

1201 ms

preview_Image__5_.webp

preview_Image__5_.webp

1201 ms

preview_techday_aa0171843b6d125aeb42.webp

preview_techday_aa0171843b6d125aeb42.webp

1202 ms

preview_techday_5975d6bd3755bcf0634b.webp

preview_techday_5975d6bd3755bcf0634b.webp

1396 ms

preview_techday_5f48366963ffa7eba663.webp

preview_techday_5f48366963ffa7eba663.webp

1400 ms

preview_Screenshot_2024-08-09_at_11.webp

preview_Screenshot_2024-08-09_at_11.webp

1400 ms

preview_techday_4c6353f111177f9b079f.webp

preview_techday_4c6353f111177f9b079f.webp

1400 ms

preview_techday_e02604d8fdc8f6ee1629.webp

preview_techday_e02604d8fdc8f6ee1629.webp

1401 ms

preview_techday_d6f8063493c0845425fc.webp

preview_techday_d6f8063493c0845425fc.webp

1596 ms

preview_Vasko_Ckorovski_headshot_1.webp

preview_Vasko_Ckorovski_headshot_1.webp

1600 ms

preview_MixCollage-30-Jul-2024-01-36-PM-9361(2).webp

preview_MixCollage-30-Jul-2024-01-36-PM-9361(2).webp

1601 ms

preview_techday_1d98f4ac06cf014cd779.webp

preview_techday_1d98f4ac06cf014cd779.webp

1600 ms

preview_techday_bee1ad53119dedf29964.webp

preview_techday_bee1ad53119dedf29964.webp

1602 ms

preview_techday_b5595dc1a536d1dcc54a.webp

preview_techday_b5595dc1a536d1dcc54a.webp

1905 ms

preview_IMG_4147_2.webp

preview_IMG_4147_2.webp

1796 ms

preview_Genevieve_Cleaver_and_Kate_Marshall.webp

preview_Genevieve_Cleaver_and_Kate_Marshall.webp

1799 ms

preview_techday_c9748eb1289299bd8067.webp

preview_techday_c9748eb1289299bd8067.webp

1800 ms

preview_Claire_Darling_Headshot.webp

preview_Claire_Darling_Headshot.webp

1800 ms

preview_KATY-165_.webp

preview_KATY-165_.webp

1608 ms

preview_2.webp

preview_2.webp

1315 ms

preview_Niall-GumGum.webp

preview_Niall-GumGum.webp

1315 ms

preview_Josh_Forsyth.webp

preview_Josh_Forsyth.webp

1515 ms

preview_Brian_Kirst_CCO_Synergy_Logistics.webp

preview_Brian_Kirst_CCO_Synergy_Logistics.webp

1316 ms

preview_img-FlxdmoePU12rCNuQ3VEGq9G5.webp

preview_img-FlxdmoePU12rCNuQ3VEGq9G5.webp

1208 ms

preview_collage__27_.webp

preview_collage__27_.webp

1551 ms

preview_13_edited.webp

preview_13_edited.webp

1400 ms

linkedin_lg.png

linkedin_lg.png

1400 ms

x_lg.png

x_lg.png

1402 ms

newsletter_logo.png

newsletter_logo.png

1208 ms

td-left-new-logo.svg

td-left-new-logo.svg

1400 ms

cfo-nz-new-logo.svg

cfo-nz-new-logo.svg

1402 ms

cl-nz-new-logo.svg

cl-nz-new-logo.svg

1402 ms

f5-nz-new-logo.svg

f5-nz-new-logo.svg

1403 ms

itb-nz-new-logo.svg

itb-nz-new-logo.svg

1208 ms

sb-nz-new-logo.svg

sb-nz-new-logo.svg

1351 ms

tn-nz-new-logo.svg

tn-nz-new-logo.svg

1399 ms

Accessibility Review

sotw.nz accessibility score

100

Accessibility Issues

Best Practices

sotw.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

SEO Factors

sotw.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sotw.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sotw.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sotw.nz

Open Graph data is detected on the main page of Sotw. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: