54 sec in total
357 ms
31.3 sec
22.4 sec
Click here to check amazing Sports Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about sportsdirect.com
Sports Direct is the home of sport. We are the biggest sports retailer in the UK, offering clothing, footwear and equipment from the very best brands in sport.
Visit sportsdirect.comWe analyzed Sportsdirect.com page load time and found that the first response time was 357 ms and then it took 53.6 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.
sportsdirect.com performance score
name
value
score
weighting
Value5.1 s
9/100
10%
Value6.5 s
9/100
25%
Value11.8 s
4/100
10%
Value11,280 ms
0/100
30%
Value0
100/100
15%
Value28.2 s
0/100
10%
357 ms
94 ms
664 ms
1375 ms
1871 ms
Our browser made a total of 91 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Sportsdirect.com, 33% (30 requests) were made to Us.sportsdirect.com and 3% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (12.9 sec) relates to the external source Google.com.
Page size can be reduced by 2.9 MB (45%)
6.5 MB
3.6 MB
In fact, the total size of Sportsdirect.com main page is 6.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.8 MB which makes up the majority of the site volume.
Potential reduce by 339.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 226.2 kB, which is 61% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 339.5 kB or 91% of the original size.
Potential reduce by 36.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sports Direct images are well optimized though.
Potential reduce by 1.6 MB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.6 MB or 74% of the original size.
Potential reduce by 921.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sportsdirect.com needs all CSS files to be minified and compressed as it can save up to 921.5 kB or 82% of the original size.
Number of requests can be reduced by 11 (13%)
88
77
The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sports Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.
357 ms
responsiveskin.min.css
94 ms
template4-home_1306_1311.min.css
664 ms
responsiveskin.js
1375 ms
template4-home_1306_1311.js
1871 ms
WebResource.axd
1977 ms
Telerik.Web.UI.WebResource.axd
1978 ms
getseal
2652 ms
responsiveskin.js
1889 ms
template4-home_1306_1311.js
1874 ms
us-cloth-offer-fos-170901-2.jpg
1859 ms
sportsdirect2016.svg
1379 ms
sportsdirect2016-stacked.svg
1343 ms
sd-del-us-699-mob.jpg
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sd-del-us-699.jpg
1377 ms
footer-logo.png
1664 ms
sd-home-footwear-mens.jpg
1599 ms
sd-home-footwear-ladies.jpg
1791 ms
sd-clothing-mens-bts.jpg
1598 ms
sd-clothing-lds-bts.jpg
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sd-home-footwear-kids.jpg
1598 ms
sd-clothing-kids-bts.jpg
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sd-home-hol-shop-notxt.jpg
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sd-home-bts.jpg
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sd-facebook-new.jpg
1075 ms
sd-home-footer-insta-new.jpg
1073 ms
gtm.js
497 ms
Lato-Reg-webfont.woff
466 ms
flagssprite_small_final_v2.png
461 ms
sd-new-main-sprite-6.svg
269 ms
analytics.js
1573 ms
fbevents.js
2213 ms
nike-logo.jpg
118 ms
adidas-logo.jpg
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under-armour-logo.jpg
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puma-logo.jpg
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ec.js
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1255214797822404
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footer-sprite-logos-final-version.png
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collect
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collect
667 ms
subtle-dots.png
414 ms
arrow-right-footer.png
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7340 ms
ga-audiences
12869 ms
main-sprite-sd.png
7038 ms
GetMenuMarkup
6171 ms
CheckForCountryRedirect
5902 ms
week-offer-18-pierre-tshirts-fs-us-1.jpg
7172 ms
bx_loader.gif
2058 ms
loader-products.gif
2011 ms
fos-deals-wo-sidewalk-us.jpg
2012 ms
sd-insta-new.jpg
2012 ms
sd-twitter-new.jpg
2010 ms
GetMenuElements
1187 ms
sportsdirect.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
sportsdirect.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
sportsdirect.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sportsdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sportsdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
sportsdirect.com
Open Graph description is not detected on the main page of Sports Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: