Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

starttoday.jp

株式会社ZOZO | ZOZO, Inc.

Page Load Speed

4.9 sec in total

First Response

1.4 sec

Resources Loaded

3.2 sec

Page Rendered

270 ms

starttoday.jp screenshot

About Website

Welcome to starttoday.jp homepage info - get ready to check Starttoday best content for Japan right away, or after learning these important things about starttoday.jp

ZOZOTOWN・WEARなどを運営する株式会社ZOZOの公式ホームページです。会社概要や採用情報、IR、プレスリリースをご紹介します。

Visit starttoday.jp

Key Findings

We analyzed Starttoday.jp page load time and found that the first response time was 1.4 sec and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

starttoday.jp performance score

0

Network Requests Diagram

starttoday.jp

1393 ms

style.css

1284 ms

jquery.js

1083 ms

mappress.css

705 ms

pagenavi-css.css

365 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 82% of them (31 requests) were addressed to the original Starttoday.jp, 5% (2 requests) were made to Stats.g.doubleclick.net and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Starttoday.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 263.0 kB (32%)

Content Size

827.8 kB

After Optimization

564.9 kB

In fact, the total size of Starttoday.jp main page is 827.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 460.2 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 18.4 kB

  • Original 24.0 kB
  • After minification 21.9 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.4 kB or 77% of the original size.

Image Optimization

-5%

Potential reduce by 24.4 kB

  • Original 460.2 kB
  • After minification 435.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Starttoday images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 140.8 kB

  • Original 251.7 kB
  • After minification 248.0 kB
  • After compression 110.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 140.8 kB or 56% of the original size.

CSS Optimization

-86%

Potential reduce by 79.2 kB

  • Original 91.9 kB
  • After minification 61.8 kB
  • After compression 12.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Starttoday.jp needs all CSS files to be minified and compressed as it can save up to 79.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (32%)

Requests Now

37

After Optimization

25

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Starttoday. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

SEO Factors

starttoday.jp SEO score

0

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Starttoday.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Starttoday.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Starttoday. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: