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Page load speed analysis

  • 72/100

    Good result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    39 ms

  • Resources loaded

    817 ms

  • Page rendered

    133 ms

  • Total page load time

    989 ms

Visit now to see the best up-to-date Store Laf content and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 39 ms and then it took 950 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Page optimization

  • HTML 26.1 kB
    Images 329.7 kB
    Javascripts 314.0 kB
    CSS 254.1 kB

    In fact, the total size of main page is 923.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 329.7 kB which makes up the majority of the site volume.

    • Original 26.1 kB
    • After minification 21.5 kB
    • After compression 6.1 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.0 kB or 77% of the original size.

    • Original 329.7 kB
    • After optimization 309.8 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Store Laf images are well optimized though.

    • Original 314.0 kB
    • After minification 294.8 kB
    • After compression 95.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 219.1 kB or 70% of the original size.

    • Original 254.1 kB
    • After minification 236.7 kB
    • After compression 117.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 136.4 kB or 54% of the original size.

Network requests diagram

  • pdMobileRedirect.js
  • mss.css
  • css-edits.css
  • ld.js
  • mss-base.js
  • style.css
  • reviewsClientScript.js
  • scFrameWork.js
  • scAjax.js
  • grid.css
  • global-base.css
  • nav.css
  • global-header.css
  • global-footer.css
  • modernizr.js
  • font-awesome.min.css
  • style.css
  • purl.js
  • jquery-1.7.2.min.js
  • jquery.cookie.js
  • script.js
  • luminateExtend.min.js
  • jquery.validate.min.js
  • joinus-submit.js
  • mss-last.js
  • loader-186163.js
  • ywa.js
  • event
  • font-awesome.min.css
  • gtm.js
  • livestrong-logo.png
  • img-27354.jpg
  • mss-arrow.gif
  • mss-banner-on.png
  • charity-watch-logo.png
  • nhc-logo.png
  • ceo-gold-logo.png
  • bbb-logo.png
  • navigator-logo.png
  • img-27355.jpg
  • img-27356.jpg
  • for-men-33.jpg
  • for-women-33.jpg
  • accessories-27.jpg
  • sale-4.jpg
  • i.js
  • 44723fa819c733132d0723684615d8940b7308de.1.js
  • font-awesome.min.css
  • mss-arrow.gif
  • analytics.js
  • conversion_async.js
  • 1458136147393___fc_laf-store.js
  • Z9zZlH9iFTCG1OqPFgA
  • fontawesome-webfont.woff
  • ec.js
  • combo
  • collect
  • collect
  • combo
  • promo_manager_bui_a784667.js
  • ga-audiences
  • dis.aspx
  • f8e7bcffa7e785a3d22a40ead26d0ac9

Our browser made a total of 66 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 11% (7 requests) were made to and 6% (4 requests) were made to The less responsive or slowest element that took the longest time to load (217 ms) relates to the external source

Additional info on


The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Store Laf. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 297
NS 300
NS 300

300 Mname:
Serial: 2020070800
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 600

Language and encoding

Normal result


N/A  language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of is located in United States, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Store Laf. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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