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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

storyofcosmetics.org

Story of Cosmetics - The Story of Stuff Project

Page Load Speed

3 sec in total

First Response

107 ms

Resources Loaded

2.6 sec

Page Rendered

332 ms

storyofcosmetics.org screenshot

About Website

Click here to check amazing Story Of Cosmetics content. Otherwise, check out these important facts you probably never knew about storyofcosmetics.org

The Story of Cosmetics, released on July 21, 2010, examines the pervasive use of toxic chemicals in our everyday personal care products, from lipstick to baby shampoo. The seven-minute film reveals th...

Visit storyofcosmetics.org

Key Findings

We analyzed Storyofcosmetics.org page load time and found that the first response time was 107 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

storyofcosmetics.org performance score

0

Network Requests Diagram

107 ms

421 ms

323412689.js

291 ms

normalize.css

38 ms

style.css

104 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Storyofcosmetics.org, 10% (5 requests) were made to Fonts.gstatic.com and 6% (3 requests) were made to Staticxx.facebook.com. The less responsive or slowest element that took the longest time to load (421 ms) relates to the external source Storyofstuff.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (75%)

Content Size

1.8 MB

After Optimization

448.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Storyofcosmetics.org main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 44.7 kB

  • Original 52.8 kB
  • After minification 28.9 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.9 kB, which is 45% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.7 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 3.9 kB

  • Original 67.5 kB
  • After minification 63.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Story Of Cosmetics images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 863.7 kB

  • Original 1.2 MB
  • After minification 952.2 kB
  • After compression 298.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 863.7 kB or 74% of the original size.

CSS Optimization

-84%

Potential reduce by 412.1 kB

  • Original 491.2 kB
  • After minification 490.2 kB
  • After compression 79.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Storyofcosmetics.org needs all CSS files to be minified and compressed as it can save up to 412.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (60%)

Requests Now

42

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Story Of Cosmetics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

107 ms

421 ms

323412689.js

323412689.js

291 ms

normalize.css

normalize.css

38 ms

style.css

style.css

104 ms

css

css

33 ms

font-awesome.min.css

font-awesome.min.css

15 ms

jetpack.css

jetpack.css

73 ms

jquery.min.js

jquery.min.js

177 ms

foundation.min.js

foundation.min.js

142 ms

movie.js

movie.js

74 ms

riveted-wp.js

riveted-wp.js

75 ms

ssba.min.js

ssba.min.js

103 ms

devicepx-jetpack.js

devicepx-jetpack.js

7 ms

bootstrap.min.js

bootstrap.min.js

102 ms

theme.js

theme.js

102 ms

tracking.js

tracking.js

126 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

108 ms

logo.png

logo.png

143 ms

logo-bw.png

logo-bw.png

143 ms

facebook.png

facebook.png

144 ms

twitter.png

twitter.png

146 ms

youtube.png

youtube.png

143 ms

pinterest.png

pinterest.png

144 ms

instagram.png

instagram.png

146 ms

linkedin.png

linkedin.png

146 ms

iframe_api

iframe_api

169 ms

debut_light.png

debut_light.png

128 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

56 ms

leaguespartan-bold.woff

leaguespartan-bold.woff

109 ms

MViwy4K6e56oHcyeMzjbCQ.ttf

MViwy4K6e56oHcyeMzjbCQ.ttf

53 ms

F-uvpIj1hF17IDyvQvI50Q.ttf

F-uvpIj1hF17IDyvQvI50Q.ttf

53 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

51 ms

hotjar-141570.js

hotjar-141570.js

191 ms

ga.js

ga.js

95 ms

widgets.js

widgets.js

22 ms

all.js

all.js

81 ms

www-widgetapi.js

www-widgetapi.js

120 ms

__utm.gif

__utm.gif

32 ms

52 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

80 ms

xd_arbiter.php

xd_arbiter.php

54 ms

xd_arbiter.php

xd_arbiter.php

75 ms

pfq000AF1i8

pfq000AF1i8

58 ms

www-embed-player-vflRGs1ko.css

www-embed-player-vflRGs1ko.css

55 ms

www-embed-player.js

www-embed-player.js

92 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

29 ms

ad_status.js

ad_status.js

136 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

142 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

157 ms

xd_arbiter.php

xd_arbiter.php

34 ms

SEO Factors

storyofcosmetics.org SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Storyofcosmetics.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Storyofcosmetics.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

storyofcosmetics.org

Open Graph data is detected on the main page of Story Of Cosmetics. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: