Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

summitmedia.co.uk

Summit | Changemakers In Retail & Performance Marketing

Page Load Speed

2.3 sec in total

First Response

268 ms

Resources Loaded

1.8 sec

Page Rendered

292 ms

summitmedia.co.uk screenshot

About Website

Click here to check amazing Summit Media content for United States. Otherwise, check out these important facts you probably never knew about summitmedia.co.uk

Welcome to Summit. We are changemakers in retail, driving value for our clients through performance driven marketing. Find out more today!

Visit summitmedia.co.uk

Key Findings

We analyzed Summitmedia.co.uk page load time and found that the first response time was 268 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

summitmedia.co.uk performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value12.2 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value2,690 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.703

7/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

summitmedia.co.uk

268 ms

www.summit.co.uk

448 ms

201204092.js

73 ms

css

199 ms

header-scripts.js,qver==4.4.1+bootstrap.min.js,qver==4.4.1.pagespeed.jc.JVr0ESK0tc.js

84 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Summitmedia.co.uk, 69% (33 requests) were made to Summit.co.uk and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (721 ms) relates to the external source Summit.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 548.3 kB (34%)

Content Size

1.6 MB

After Optimization

1.1 MB

In fact, the total size of Summitmedia.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 857.6 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 153.3 kB

  • Original 190.1 kB
  • After minification 190.1 kB
  • After compression 36.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 153.3 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 1.1 kB

  • Original 857.6 kB
  • After minification 856.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Summit Media images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 393.9 kB

  • Original 572.5 kB
  • After minification 571.0 kB
  • After compression 178.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 393.9 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (50%)

Requests Now

46

After Optimization

23

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Summit Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

summitmedia.co.uk accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

summitmedia.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

summitmedia.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Summitmedia.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Summitmedia.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Summit Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: