Report Summary

  • 43

    Performance

    Renders faster than
    64% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

swisswatchesdirect.co.uk

TAG Heuer Watches, Breitling, Omega & Longines - Buy Discounted New Watches From Swiss Watches Direct

Page Load Speed

3.7 sec in total

First Response

337 ms

Resources Loaded

3 sec

Page Rendered

297 ms

swisswatchesdirect.co.uk screenshot

About Website

Visit swisswatchesdirect.co.uk now to see the best up-to-date Swiss Watches Direct content for United Kingdom and also check out these interesting facts you probably never knew about swisswatchesdirect.co.uk

TAG Heuer Watches, Breitling, Omega, & Longines - Buy 25% discounted new Swiss watches - UK company sourcing new watches from authorised dealers

Visit swisswatchesdirect.co.uk

Key Findings

We analyzed Swisswatchesdirect.co.uk page load time and found that the first response time was 337 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

swisswatchesdirect.co.uk performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

11/100

25%

SI (Speed Index)

Value6.9 s

34/100

10%

TBT (Total Blocking Time)

Value420 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0.162

72/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

swisswatchesdirect.co.uk

337 ms

www.swisswatchesdirect.co.uk

1116 ms

bootstrap.min.css

753 ms

style.css

166 ms

tp.widget.bootstrap.min.js

18 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 47% of them (36 requests) were addressed to the original Swisswatchesdirect.co.uk, 9% (7 requests) were made to Apis.google.com and 8% (6 requests) were made to S.trustpilot.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Swisswatchesdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 286.7 kB (32%)

Content Size

897.4 kB

After Optimization

610.8 kB

In fact, the total size of Swisswatchesdirect.co.uk main page is 897.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 539.1 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 21.7 kB

  • Original 29.0 kB
  • After minification 25.9 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 75% of the original size.

Image Optimization

-10%

Potential reduce by 52.1 kB

  • Original 539.1 kB
  • After minification 487.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swiss Watches Direct images are well optimized though.

JavaScript Optimization

-51%

Potential reduce by 96.4 kB

  • Original 188.9 kB
  • After minification 185.6 kB
  • After compression 92.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 96.4 kB or 51% of the original size.

CSS Optimization

-83%

Potential reduce by 116.4 kB

  • Original 140.5 kB
  • After minification 136.3 kB
  • After compression 24.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swisswatchesdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 116.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (37%)

Requests Now

75

After Optimization

47

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swiss Watches Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

swisswatchesdirect.co.uk accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

swisswatchesdirect.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

swisswatchesdirect.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swisswatchesdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Swisswatchesdirect.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Swiss Watches Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: