Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

12.5 sec in total

First Response

3.9 sec

Resources Loaded

8.5 sec

Page Rendered

127 ms

traditional-products.shoppingvariety.co.uk screenshot

About Website

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Key Findings

We analyzed Traditional-products.shoppingvariety.co.uk page load time and found that the first response time was 3.9 sec and then it took 8.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

traditional-products.shoppingvariety.co.uk performance score

0

Network Requests Diagram

traditional-products.shoppingvariety.co.uk

3928 ms

show_ads.js

6 ms

logo.jpg

4689 ms

zrt_lookup.html

34 ms

show_ads_impl.js

48 ms

Our browser made a total of 17 requests to load all elements on the main page. We found that 18% of them (3 requests) were addressed to the original Traditional-products.shoppingvariety.co.uk, 24% (4 requests) were made to Pagead2.googlesyndication.com and 24% (4 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Traditional-products.shoppingvariety.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 48.9 kB (38%)

Content Size

129.2 kB

After Optimization

80.3 kB

In fact, the total size of Traditional-products.shoppingvariety.co.uk main page is 129.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 75.1 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 20.2 kB

  • Original 23.6 kB
  • After minification 22.1 kB
  • After compression 3.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.2 kB or 86% of the original size.

Image Optimization

-25%

Potential reduce by 18.9 kB

  • Original 75.1 kB
  • After minification 56.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Traditional Products Shoppingvariety needs image optimization as it can save up to 18.9 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-32%

Potential reduce by 9.8 kB

  • Original 30.5 kB
  • After minification 30.3 kB
  • After compression 20.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.8 kB or 32% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (31%)

Requests Now

16

After Optimization

11

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traditional Products Shoppingvariety. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

traditional-products.shoppingvariety.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Traditional-products.shoppingvariety.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Traditional-products.shoppingvariety.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Traditional Products Shoppingvariety. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: