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target.co.za: Email Marketing Newsletters and viral campaigns - Target, Cape Town

Targets Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle as the email marketing campaign transforms site visitors into repeat cus...

Page load speed analysis

  • 66/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    1.1 sec

  • Resources loaded

    3.6 sec

  • Page rendered

    199 ms

  • Total page load time

    4.9 sec

Visit target.co.za now to see the best up-to-date Target content for South Africa and also check out these interesting facts you probably never knew about target.co.za

We analyzed Target.co.za page load time and found that the first response time was 1.1 sec and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 14.1 kB
    Images 465.8 kB
    Javascripts 916.9 kB
    CSS 14.5 kB

    In fact, the total size of Target.co.za main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 916.9 kB which makes up the majority of the site volume.

    • Original 14.1 kB
    • After minification 13.3 kB
    • After compression 5.5 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.6 kB or 61% of the original size.

    • Original 465.8 kB
    • After optimization 462.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Target images are well optimized though.

    • Original 916.9 kB
    • After minification 706.4 kB
    • After compression 181.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 735.8 kB or 80% of the original size.

    • Original 14.5 kB
    • After minification 12.3 kB
    • After compression 3.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Target.co.za needs all CSS files to be minified and compressed as it can save up to 11.2 kB or 77% of the original size.

Network requests diagram

  • target.co.za
  • Default.css
  • Reset.css
  • Supersized.css
  • supersized.shutter.css
  • Webfonts.css
  • WebResource.axd
  • ScriptResource.axd
  • ScriptResource.axd
  • modernizr-2.6.2.js
  • jquery-1.10.1.min.js
  • jquery-ui-1.10.3.min.js
  • jquery.transit.min.js
  • supersized.3.2.7.js
  • supersized.shutter.min.js
  • main.js
  • bg.jpg
  • logo.png
  • slogan.png
  • brandlogos1.png
  • brandlogos2.png
  • back.png
  • forward.png
  • futurastd-medium-webfont.woff
  • analytics.js
  • BG2.jpg
  • BG3.jpg
  • BG1.jpg
  • progress.gif
  • futurastd-book-webfont.woff
  • collect
  • nr-1044.min.js

Our browser made a total of 32 requests to load all elements on the main page. We found that 91% of them (29 requests) were addressed to the original Target.co.za, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Js-agent.newrelic.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Target.co.za.

Additional info on target.co.za

Requests

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Target. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

12

Javascripts

12

Images

5

CSS

29

All

Possible request optimization

1

Javascripts

12

Images

1

CSS

15

Optimized

14

All

Normal result

IP address

Target.co.za uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

target.co.za

techsys.co.za

burgerking.co.za

mailmaster.target.co.za

one2one.co.za

129.232.135.130

DNS records

Type Host Target/ip TTL Other
A

target.co.za

129.232.135.130 7195
NS

target.co.za

ns2.host-h.net 7195
NS

target.co.za

ns1.host-h.net 7195
NS

target.co.za

ns1.dns-h.com 7195
SOA

target.co.za

7200 Mname: ns1.host-h.net
Rname: postmaster.your-server.co.za
Serial: 2013060600
Refresh: 86400
Retry: 1800
Expire: 3600000
Minimum-ttl: 86400

Language and encoding

Normal result

Language

EN en language flag

Detected

N/A  language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Target.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Target.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Target.co.za has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 69.1% of all visits is South Africa. It’s good for Target.co.za that their server is also located in South Africa, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Target. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

target.co.za

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