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thefordstory.com screenshot

Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

thefordstory.com

Ford® - New Hybrid & Electric Vehicles, SUVs, Crossovers, Trucks, Vans & Cars

Page Load Speed

16 sec in total

First Response

5.8 sec

Resources Loaded

9 sec

Page Rendered

1.3 sec

thefordstory.com screenshot

About Website

Welcome to thefordstory.com homepage info - get ready to check The Ford Story best content right away, or after learning these important things about thefordstory.com

Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the...

Visit thefordstory.com

Key Findings

We analyzed Thefordstory.com page load time and found that the first response time was 5.8 sec and then it took 10.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

thefordstory.com performance score

0

Network Requests Diagram

social.ford.com

5795 ms

home-page.html

157 ms

main.css

124 ms

jquery.js

132 ms

utils.js

60 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Thefordstory.com, 13% (9 requests) were made to Remote-assetscdn.stackla.com and 9% (6 requests) were made to Igcdn-photos-g-a.akamaihd.net. The less responsive or slowest element that took the longest time to load (5.8 sec) relates to the external source Social.ford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 549.5 kB (19%)

Content Size

2.9 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thefordstory.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 117.0 kB

  • Original 148.8 kB
  • After minification 136.4 kB
  • After compression 31.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.0 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 35.5 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Ford Story images are well optimized though.

JavaScript Optimization

-85%

Potential reduce by 385.3 kB

  • Original 451.5 kB
  • After minification 206.6 kB
  • After compression 66.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 385.3 kB or 85% of the original size.

CSS Optimization

-85%

Potential reduce by 11.7 kB

  • Original 13.7 kB
  • After minification 9.7 kB
  • After compression 2.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thefordstory.com needs all CSS files to be minified and compressed as it can save up to 11.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (26%)

Requests Now

66

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Ford Story. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

social.ford.com

social.ford.com

5795 ms

home-page.html

home-page.html

157 ms

main.css

main.css

124 ms

jquery.js

jquery.js

132 ms

utils.js

utils.js

60 ms

granite.js

granite.js

171 ms

jquery.js

jquery.js

220 ms

main.js

main.js

48 ms

cognifide-fs.css

cognifide-fs.css

120 ms

cognifide-fs.js

cognifide-fs.js

114 ms

base.css

base.css

171 ms

home-page.css

home-page.css

443 ms

base.js

base.js

306 ms

home-page.js

home-page.js

307 ms

st.js

st.js

311 ms

shared.js

shared.js

286 ms

player_api

player_api

346 ms

fordoval_footer_150x27.png

fordoval_footer_150x27.png

181 ms

ford-logo.jpg

ford-logo.jpg

181 ms

fs-logo.jpg

fs-logo.jpg

372 ms

submit_bg.jpg

submit_bg.jpg

176 ms

fs_tile_images_2.jpg

fs_tile_images_2.jpg

181 ms

firstevent

firstevent

39 ms

icons.png

icons.png

120 ms

light.woff

light.woff

194 ms

fordantenna_semibold-webfont.woff

fordantenna_semibold-webfont.woff

627 ms

footer.jpg

footer.jpg

79 ms

extralight.woff

extralight.woff

495 ms

image.jpg

image.jpg

500 ms

image.jpg

image.jpg

493 ms

image.jpg

image.jpg

495 ms

image.jpg

image.jpg

497 ms

image.jpg

image.jpg

1239 ms

tag.js

tag.js

530 ms

www-widgetapi.js

www-widgetapi.js

771 ms

user-data.getUserInfo.html

user-data.getUserInfo.html

539 ms

default

default

255 ms

social

social

380 ms

user-data.getUserInfo.html

user-data.getUserInfo.html

629 ms

user-data.getUserFeeds.html

user-data.getUserFeeds.html

398 ms

event

event

77 ms

loader.gif

loader.gif

328 ms

image.img.jpg

image.img.jpg

215 ms

cq5dam.thumbnail.48.48.png

cq5dam.thumbnail.48.48.png

433 ms

hero.jpg

hero.jpg

628 ms

fs_tile_images_1.jpg

fs_tile_images_1.jpg

468 ms

1456496872_56d05e564880502691405d3e_image.jpeg

1456496872_56d05e564880502691405d3e_image.jpeg

544 ms

12751436_928858247203302_1906412028_a.jpg

12751436_928858247203302_1906412028_a.jpg

531 ms

11311522_486863924827997_75830099_a.jpg

11311522_486863924827997_75830099_a.jpg

528 ms

12479213_1673254736246135_543030338_a.jpg

12479213_1673254736246135_543030338_a.jpg

535 ms

10903318_390189344480946_1320463296_a.jpg

10903318_390189344480946_1320463296_a.jpg

514 ms

1455753179_56c4e26d6fb6b88b00863dc2_image.jpeg

1455753179_56c4e26d6fb6b88b00863dc2_image.jpeg

496 ms

1455745329_56c4df980a122ac30031e572_image.jpeg

1455745329_56c4df980a122ac30031e572_image.jpeg

499 ms

1455745619_56c4ccd077835143f879f1c2_image.jpeg

1455745619_56c4ccd077835143f879f1c2_image.jpeg

502 ms

1455745619_56c4c79002015c96f52f8db5_image.jpeg

1455745619_56c4c79002015c96f52f8db5_image.jpeg

498 ms

1455747983_56c4c78f9bf4385ef579cebe_image.jpeg

1455747983_56c4c78f9bf4385ef579cebe_image.jpeg

500 ms

1455755373_56c4c55e02015c96f52f7edc_image.jpeg

1455755373_56c4c55e02015c96f52f7edc_image.jpeg

526 ms

1455750413_56c4b616e55ec23af0e8c3eb_image.jpeg

1455750413_56c4b616e55ec23af0e8c3eb_image.jpeg

516 ms

1455745397_56c4a7845eabafc2ea27ceb6_image.jpeg

1455745397_56c4a7845eabafc2ea27ceb6_image.jpeg

527 ms

10723747_201695940022510_49046806_a.jpg

10723747_201695940022510_49046806_a.jpg

514 ms

12237307_1498094677152902_1203719949_a.jpg

12237307_1498094677152902_1203719949_a.jpg

526 ms

12139774_521503024684054_665641316_a.jpg

12139774_521503024684054_665641316_a.jpg

525 ms

11849822_774759235983502_872138467_a.jpg

11849822_774759235983502_872138467_a.jpg

523 ms

10995017_1561210690814350_1243522017_a.jpg

10995017_1561210690814350_1243522017_a.jpg

524 ms

activityi;src=690327;type=fvflup;cat=adobesvi;u2=11A31D9A35426A6A-2788BA792179F7CF;ord=7884819861501.455

activityi;src=690327;type=fvflup;cat=adobesvi;u2=11A31D9A35426A6A-2788BA792179F7CF;ord=7884819861501.455

460 ms

s22221038278657

s22221038278657

129 ms

g-2971.xgi

g-2971.xgi

104 ms

dest4.html

dest4.html

39 ms

SEO Factors

thefordstory.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thefordstory.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thefordstory.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thefordstory.com

Open Graph data is detected on the main page of The Ford Story. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: