Tools & Wizards About Us
thenickel.net screenshot

Report Summary

  • 0

    Performance

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    Accessibility

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    Best Practices

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    SEO

thenickel.net

Classified Publications | Classified Ads | Classified Advertising :: The Nickel

Page Load Speed

4.4 sec in total

First Response

228 ms

Resources Loaded

3.9 sec

Page Rendered

222 ms

thenickel.net screenshot

About Website

Visit thenickel.net now to see the best up-to-date The Nickel content for United States and also check out these interesting facts you probably never knew about thenickel.net

Not only is The Nickel one of the few independent classified publications in the country, we're local. So if you want to place your classified ads or make a change in person, come on in to our office ...

Visit thenickel.net

Key Findings

We analyzed Thenickel.net page load time and found that the first response time was 228 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

thenickel.net performance score

0

Network Requests Diagram

thenickel.net

228 ms

www.thenickel.net

3036 ms

rssdisplaybox.css

65 ms

default.css

108 ms

image-rollovers.js

91 ms

Our browser made a total of 133 requests to load all elements on the main page. We found that 17% of them (23 requests) were addressed to the original Thenickel.net, 38% (50 requests) were made to Media.coolerads.com and 38% (50 requests) were made to Impressions.coolerads.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Thenickel.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 66.0 kB (21%)

Content Size

319.4 kB

After Optimization

253.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thenickel.net main page is 319.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 232.1 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 49.3 kB

  • Original 57.3 kB
  • After minification 55.2 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.3 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 6.7 kB

  • Original 232.1 kB
  • After minification 225.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Nickel images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 1.9 kB

  • Original 19.9 kB
  • After minification 19.6 kB
  • After compression 18.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-81%

Potential reduce by 8.1 kB

  • Original 10.0 kB
  • After minification 8.0 kB
  • After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thenickel.net needs all CSS files to be minified and compressed as it can save up to 8.1 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (78%)

Requests Now

80

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Nickel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

thenickel.net

thenickel.net

228 ms

www.thenickel.net

www.thenickel.net

3036 ms

rssdisplaybox.css

rssdisplaybox.css

65 ms

default.css

default.css

108 ms

image-rollovers.js

image-rollovers.js

91 ms

cart.js

cart.js

121 ms

scrollermarquee.js

scrollermarquee.js

154 ms

view

view

836 ms

google_service.js

google_service.js

15 ms

Left1.gif

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126 ms

Pause.gif

Pause.gif

128 ms

Right1.gif

Right1.gif

127 ms

bg.gif

bg.gif

35 ms

categoryBg.gif

categoryBg.gif

31 ms

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441 ms

new_logo.jpg

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164 ms

searchBtnOff.gif

searchBtnOff.gif

65 ms

facebook-btn.jpg

facebook-btn.jpg

215 ms

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239 ms

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244 ms

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498 ms

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448 ms

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492 ms

placeNow.jpg

placeNow.jpg

811 ms

placeBtnOff.gif

placeBtnOff.gif

519 ms

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873 ms

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1100 ms

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749 ms

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948 ms

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google_ads.js

google_ads.js

15 ms

ads

ads

66 ms

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SEO Factors

thenickel.net SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenickel.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thenickel.net main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

thenickel.net

Open Graph description is not detected on the main page of The Nickel. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: