Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

thenorthface.com.tw

The North Face

Page Load Speed

12.8 sec in total

First Response

733 ms

Resources Loaded

11.6 sec

Page Rendered

384 ms

thenorthface.com.tw screenshot

About Website

Click here to check amazing The North Face content for Taiwan. Otherwise, check out these important facts you probably never knew about thenorthface.com.tw

The North Face自1966年由兩位熱愛登山的年輕登山者在美西舊金山所創立,以最先進的技術投入設計,生產專業戶外服飾與配備。在全球市場上,The North Face永遠都是成功登頂者、極限運動選手、極地探險家的首選,品牌在1976年便成立了品質控制實驗室,每項產品都經過實地測試、精進設計,至今The North Face代表的不僅只是優良的裝備,更是人們走出戶外或戶外探險時的最佳夥伴。

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Key Findings

We analyzed Thenorthface.com.tw page load time and found that the first response time was 733 ms and then it took 12 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

thenorthface.com.tw performance score

0

Network Requests Diagram

zh-tw

733 ms

jquery.min.js

1099 ms

hs_select.js

661 ms

jquery-ui.js

1997 ms

jquery.mousewheel.js

447 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 97% of them (59 requests) were addressed to the original Thenorthface.com.tw, 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (6.2 sec) belongs to the original domain Thenorthface.com.tw.

Page Optimization Overview & Recommendations

Page size can be reduced by 751.3 kB (17%)

Content Size

4.5 MB

After Optimization

3.8 MB

In fact, the total size of Thenorthface.com.tw main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 18.3 kB

  • Original 21.4 kB
  • After minification 17.3 kB
  • After compression 3.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.1 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.3 kB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 202.2 kB

  • Original 3.8 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The North Face images are well optimized though.

JavaScript Optimization

-79%

Potential reduce by 519.8 kB

  • Original 657.4 kB
  • After minification 487.3 kB
  • After compression 137.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 519.8 kB or 79% of the original size.

CSS Optimization

-77%

Potential reduce by 11.0 kB

  • Original 14.4 kB
  • After minification 10.9 kB
  • After compression 3.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thenorthface.com.tw needs all CSS files to be minified and compressed as it can save up to 11.0 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (18%)

Requests Now

60

After Optimization

49

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The North Face. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

SEO Factors

thenorthface.com.tw SEO score

0

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenorthface.com.tw can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thenorthface.com.tw main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of The North Face. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: