Report Summary

  • 47

    Performance

    Renders faster than
    66% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

trademarkcreative.ca

Trademark Creative Communications | London, On

Page Load Speed

3.9 sec in total

First Response

225 ms

Resources Loaded

3.5 sec

Page Rendered

173 ms

trademarkcreative.ca screenshot

About Website

Click here to check amazing Trademark Creative content. Otherwise, check out these important facts you probably never knew about trademarkcreative.ca

Trademark Creative Communications is an advertising agency in London, Ontario, specializing in strategic brand development and implementation of creative design through digital and print mediums.

Visit trademarkcreative.ca

Key Findings

We analyzed Trademarkcreative.ca page load time and found that the first response time was 225 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

trademarkcreative.ca performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.034

100/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

trademarkcreative.ca

225 ms

www.trademarkcreative.ca

584 ms

style.css

70 ms

media.css

136 ms

css

23 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 91% of them (53 requests) were addressed to the original Trademarkcreative.ca, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Trademarkcreative.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 427.0 kB (13%)

Content Size

3.3 MB

After Optimization

2.9 MB

In fact, the total size of Trademarkcreative.ca main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 18.6 kB

  • Original 23.9 kB
  • After minification 23.3 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.6 kB or 78% of the original size.

Image Optimization

-4%

Potential reduce by 105.1 kB

  • Original 2.9 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trademark Creative images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 231.2 kB

  • Original 332.9 kB
  • After minification 287.5 kB
  • After compression 101.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 231.2 kB or 69% of the original size.

CSS Optimization

-82%

Potential reduce by 72.2 kB

  • Original 87.5 kB
  • After minification 76.2 kB
  • After compression 15.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trademarkcreative.ca needs all CSS files to be minified and compressed as it can save up to 72.2 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (50%)

Requests Now

52

After Optimization

26

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trademark Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

trademarkcreative.ca accessibility score

82

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

trademarkcreative.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

trademarkcreative.ca SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trademarkcreative.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trademarkcreative.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Trademark Creative. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: