Tools & Wizards About Us
unzipped.co screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

unzipped.co

Carley Johnson - Online Fashion Consultant - Helping Fashion Brands Grow

Page Load Speed

1.4 sec in total

First Response

206 ms

Resources Loaded

539 ms

Page Rendered

643 ms

unzipped.co screenshot

About Website

Visit unzipped.co now to see the best up-to-date Unzipped content for United Kingdom and also check out these interesting facts you probably never knew about unzipped.co

We are your online fashion consultant. Through strategic planning & connecting to e-com platform brands we will help you unzip your growth.

Visit unzipped.co

Key Findings

We analyzed Unzipped.co page load time and found that the first response time was 206 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

unzipped.co performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value430 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0.044

99/100

15%

TTI (Time to Interactive)

Value18.3 s

3/100

10%

Network Requests Diagram

unzipped.co

206 ms

goldfish__custom_theme_inspire.css

7 ms

css

27 ms

jquery.min.js

51 ms

jquery-migrate-1.2.1.min.js

13 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Unzipped.co, 59% (20 requests) were made to Img-cdn.likes.com and 18% (6 requests) were made to O.mlv-cdn.com. The less responsive or slowest element that took the longest time to load (269 ms) relates to the external source Connect.facebook.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (22%)

Content Size

5.4 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Unzipped.co main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.3 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 43.4 kB

  • Original 55.5 kB
  • After minification 55.3 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.4 kB or 78% of the original size.

Image Optimization

-21%

Potential reduce by 1.1 MB

  • Original 5.3 MB
  • After minification 4.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Unzipped needs image optimization as it can save up to 1.1 MB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 27 B

  • Original 50.5 kB
  • After minification 50.5 kB
  • After compression 50.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-49%

Potential reduce by 159 B

  • Original 323 B
  • After minification 247 B
  • After compression 164 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unzipped.co needs all CSS files to be minified and compressed as it can save up to 159 B or 49% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (13%)

Requests Now

32

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unzipped. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

unzipped.co

unzipped.co

206 ms

goldfish__custom_theme_inspire.css

goldfish__custom_theme_inspire.css

7 ms

css

css

27 ms

jquery.min.js

jquery.min.js

51 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

13 ms

goldfish__custom_theme_inspire.js

goldfish__custom_theme_inspire.js

14 ms

facebook-24.png

facebook-24.png

130 ms

sdk.js

sdk.js

269 ms

a762b9bfa2dea6d541d5464a18d05339

a762b9bfa2dea6d541d5464a18d05339

125 ms

twitter-24.png

twitter-24.png

116 ms

search_icon_64.png

search_icon_64.png

114 ms

pinterest-24.png

pinterest-24.png

119 ms

e816e8fde1b86190c84023c7a6bc48c8

e816e8fde1b86190c84023c7a6bc48c8

121 ms

e6008bd3b75ea7a77bd8a172a9a55b4f

e6008bd3b75ea7a77bd8a172a9a55b4f

120 ms

ce0f7ed9de6dc4fe2d22f99214a6b3d2

ce0f7ed9de6dc4fe2d22f99214a6b3d2

123 ms

ebb2dd5c462536d5d1275ac06b1afc58

ebb2dd5c462536d5d1275ac06b1afc58

122 ms

7f21b8202411aaf3b4fcee5ad4b06282

7f21b8202411aaf3b4fcee5ad4b06282

143 ms

c07aa9b49fbf819c730fca56bc16272d

c07aa9b49fbf819c730fca56bc16272d

128 ms

5a3b2c70c7995d794d6997343e7aeba9

5a3b2c70c7995d794d6997343e7aeba9

147 ms

0a5f93951f61a1f9e57b675e0ea3d9ea

0a5f93951f61a1f9e57b675e0ea3d9ea

124 ms

510e76285af67b5dd5bc0d0020bd9785

510e76285af67b5dd5bc0d0020bd9785

130 ms

32fa8ef3bf5b9c44502be4fcf6d1fa0b

32fa8ef3bf5b9c44502be4fcf6d1fa0b

134 ms

5b0fe9dc19708086dacd552f40f08a47

5b0fe9dc19708086dacd552f40f08a47

128 ms

339f91b5575f177483c1c48543b5a9eb

339f91b5575f177483c1c48543b5a9eb

137 ms

127e640bebc81a7dc36c842b55034406

127e640bebc81a7dc36c842b55034406

129 ms

7c5343dfc554b2b8f47b42ca78471dc3

7c5343dfc554b2b8f47b42ca78471dc3

135 ms

3700c83a2e1272bcd0f6f50aac1a3473

3700c83a2e1272bcd0f6f50aac1a3473

149 ms

328b4dd4ae70d152c09534aef405ff30

328b4dd4ae70d152c09534aef405ff30

146 ms

21f50695a71b88669674a8ad3423ca09

21f50695a71b88669674a8ad3423ca09

138 ms

3f6e308837821dc1546c6641bd7f0e17

3f6e308837821dc1546c6641bd7f0e17

140 ms

823c50448472323efd30fe11176ddf89

823c50448472323efd30fe11176ddf89

146 ms

dc.js

dc.js

92 ms

emoji-symbola.css

emoji-symbola.css

90 ms

rxxXUYj4oZ6Q5oDJFtEd6i3USBnSvpkopQaUR-2r7iU.ttf

rxxXUYj4oZ6Q5oDJFtEd6i3USBnSvpkopQaUR-2r7iU.ttf

56 ms

Accessibility Review

unzipped.co accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

unzipped.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

unzipped.co SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unzipped.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Unzipped.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

unzipped.co

Open Graph description is not detected on the main page of Unzipped. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: