Tools & Wizards About Us
vitapure.co.uk screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

vitapure.co.uk

Vitamins, Health Supplements, Beauty Care , Food & Pet Care Online Store - VitaPure.co.uk

Page Load Speed

10.1 sec in total

First Response

3.3 sec

Resources Loaded

6.6 sec

Page Rendered

260 ms

vitapure.co.uk screenshot

About Website

Welcome to vitapure.co.uk homepage info - get ready to check Vita Pure best content right away, or after learning these important things about vitapure.co.uk

Vitapure.co.uk is an online store for Vitamin, Health supplements, home improvement, beauty care and pet care products. 8000+ top rated products available here at reasonable rates with free shipping &...

Visit vitapure.co.uk

Key Findings

We analyzed Vitapure.co.uk page load time and found that the first response time was 3.3 sec and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

vitapure.co.uk performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value15.9 s

0/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value1,320 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.408

24/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

vitapure.co.uk

3306 ms

c6e583111987ed8776e84988abb65a38-1-1483534935.css

423 ms

17459b3afaa1dd313b9094597dcd3f91-1483534787.js

780 ms

f7a9457916a28309841533c92c2ad664-1483534935.js

691 ms

css

18 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 64% of them (47 requests) were addressed to the original Vitapure.co.uk, 10% (7 requests) were made to Google.com and 4% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Vitapure.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 951.0 kB (41%)

Content Size

2.3 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Vitapure.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 142.6 kB

  • Original 179.0 kB
  • After minification 167.7 kB
  • After compression 36.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.6 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 3.7 kB

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Vita Pure images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 458.5 kB

  • Original 704.3 kB
  • After minification 704.3 kB
  • After compression 245.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 458.5 kB or 65% of the original size.

CSS Optimization

-84%

Potential reduce by 346.2 kB

  • Original 414.5 kB
  • After minification 410.7 kB
  • After compression 68.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Vitapure.co.uk needs all CSS files to be minified and compressed as it can save up to 346.2 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (42%)

Requests Now

66

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Vita Pure. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

vitapure.co.uk

vitapure.co.uk

3306 ms

c6e583111987ed8776e84988abb65a38-1-1483534935.css

c6e583111987ed8776e84988abb65a38-1-1483534935.css

423 ms

17459b3afaa1dd313b9094597dcd3f91-1483534787.js

17459b3afaa1dd313b9094597dcd3f91-1483534787.js

780 ms

f7a9457916a28309841533c92c2ad664-1483534935.js

f7a9457916a28309841533c92c2ad664-1483534935.js

691 ms

css

css

18 ms

61fde350ae165c79989f340b34241410-1-1483534935.css

61fde350ae165c79989f340b34241410-1-1483534935.css

617 ms

seal.js

seal.js

132 ms

conversion.js

conversion.js

72 ms

tracker_9456f3b276ce7fddf6bc6a924088d9ae.js

tracker_9456f3b276ce7fddf6bc6a924088d9ae.js

107 ms

ga.js

ga.js

167 ms

customerservices.png

customerservices.png

99 ms

icon_sprite.png

icon_sprite.png

448 ms

arwdwn.png

arwdwn.png

449 ms

vitapure-logo-header.png

vitapure-logo-header.png

467 ms

ksb.png

ksb.png

465 ms

perfumes.jpg

perfumes.jpg

627 ms

pet_care.jpg

pet_care.jpg

626 ms

antioxidents.jpg

antioxidents.jpg

541 ms

beauty.jpg

beauty.jpg

619 ms

slider-7-gbp.jpg

slider-7-gbp.jpg

468 ms

slider-8-gbp.jpg

slider-8-gbp.jpg

469 ms

slider-9-gbp.jpg

slider-9-gbp.jpg

480 ms

slider-10-gbp.jpg

slider-10-gbp.jpg

467 ms

slider-11-gbp.jpg

slider-11-gbp.jpg

481 ms

ajax-loader.gif

ajax-loader.gif

477 ms

keypromo-links_01.jpg

keypromo-links_01.jpg

612 ms

keypromo-links_02.jpg

keypromo-links_02.jpg

611 ms

keypromo-links_03.jpg

keypromo-links_03.jpg

610 ms

keypromo-links_04.jpg

keypromo-links_04.jpg

611 ms

keypromo-links_05.jpg

keypromo-links_05.jpg

648 ms

keypromo-links_06.jpg

keypromo-links_06.jpg

647 ms

specialoffers.png

specialoffers.png

805 ms

image_small.jpg

image_small.jpg

804 ms

add-to-basket.png

add-to-basket.png

805 ms

wishlisticon.png

wishlisticon.png

806 ms

bestwishes.png

bestwishes.png

804 ms

abc000535.jpg

abc000535.jpg

804 ms

ghi000245.jpg

ghi000245.jpg

834 ms

google+.png

google+.png

832 ms

twitter-icon.png

twitter-icon.png

815 ms

facebook.png

facebook.png

816 ms

heart.png

heart.png

814 ms

brandlogos.png

brandlogos.png

813 ms

reward-icon.png

reward-icon.png

813 ms

thumb.png

thumb.png

812 ms

vitapurelogofooter.png

vitapurelogofooter.png

890 ms

__utm.gif

__utm.gif

102 ms

footer-payments.png

footer-payments.png

524 ms

ajax-loader-onestep.gif

ajax-loader-onestep.gif

505 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYA.ttf

76 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

118 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf

111 ms

flexViewportBg.jpg

flexViewportBg.jpg

384 ms

seal_image.php

seal_image.php

26 ms

BAB7B88DBB80982.js

BAB7B88DBB80982.js

353 ms

feedbacktab.png

feedbacktab.png

135 ms

all.js

all.js

89 ms

81 ms

js

js

175 ms

all.js

all.js

45 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

100 ms

95 ms

m=bootstrap

m=bootstrap

34 ms

api.js

api.js

31 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

10 ms

proxy

proxy

63 ms

BAB7B88DBB80982-2.gif

BAB7B88DBB80982-2.gif

208 ms

m=_b,_tp,_r

m=_b,_tp,_r

6 ms

m=byfTOb,lsjVmc,xUdipf,n73qwf,UUJqVe,IZT63,vfuNJf,ws9Tlc,LEikZe,NwH0H,MpJwZc,PrPYRd,gychg,hc6Ubd,pBXhlf

m=byfTOb,lsjVmc,xUdipf,n73qwf,UUJqVe,IZT63,vfuNJf,ws9Tlc,LEikZe,NwH0H,MpJwZc,PrPYRd,gychg,hc6Ubd,pBXhlf

14 ms

m=Wt6vjf,hhhU8,FCpbqb,WhJNk

m=Wt6vjf,hhhU8,FCpbqb,WhJNk

7 ms

m=lwddkf,EFQ78c

m=lwddkf,EFQ78c

41 ms

log

log

106 ms

flexslider-icon.woff

flexslider-icon.woff

87 ms

Accessibility Review

vitapure.co.uk accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

vitapure.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

vitapure.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Vitapure.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Vitapure.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

vitapure.co.uk

Open Graph data is detected on the main page of Vita Pure. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: