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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

wholefood.com

Whole Foods Market | America’s Healthiest Grocery Store

Page Load Speed

5.2 sec in total

First Response

126 ms

Resources Loaded

4.3 sec

Page Rendered

688 ms

wholefood.com screenshot

About Website

Visit wholefood.com now to see the best up-to-date Whole Food content and also check out these interesting facts you probably never knew about wholefood.com

Are you hungry for better? When it comes to what we put in and on our bodies, Whole Foods Market® believes the full story of those products is important as we make our choices. Join us as we encourage...

Visit wholefood.com

Key Findings

We analyzed Wholefood.com page load time and found that the first response time was 126 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

wholefood.com performance score

0

Network Requests Diagram

www.wholefoodsmarket.com

126 ms

capture_client.js

128 ms

css__6xjlWvLItzA40FWf0gbszWDZWgnBxiYOcpw1BT_wqbA__jZaSR4HZzBBliaBMOlbMCEL3r0eQ1LmugFrFYc-fuw8__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

111 ms

css__A6LxqOXxNOes7BC6SpCuA23vUwD8rUeYlvJiOfJyi-E__8TNe-nJWyVtNppr-3EoFvapplnWfnLGqxXWjH5ZqRsg__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

115 ms

css__ZEXcTf9PRyTAeSgk7YSGR8hGzZUKksYAjgCrZ2WUjDA__TpOrO88RGaDbek4apiBDvmfXoOZrgOiYKCbz7KMnoDU__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

115 ms

Our browser made a total of 139 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Wholefood.com, 8% (11 requests) were made to D.adroll.com and 5% (7 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Connect.facebook.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (43%)

Content Size

2.6 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wholefood.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 196.7 kB

  • Original 256.4 kB
  • After minification 246.7 kB
  • After compression 59.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 196.7 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 41.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Whole Food images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 380.8 kB

  • Original 601.4 kB
  • After minification 584.3 kB
  • After compression 220.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 380.8 kB or 63% of the original size.

CSS Optimization

-82%

Potential reduce by 490.1 kB

  • Original 601.1 kB
  • After minification 587.1 kB
  • After compression 111.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wholefood.com needs all CSS files to be minified and compressed as it can save up to 490.1 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 87 (72%)

Requests Now

121

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Whole Food. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.wholefoodsmarket.com

www.wholefoodsmarket.com

126 ms

capture_client.js

capture_client.js

128 ms

css__6xjlWvLItzA40FWf0gbszWDZWgnBxiYOcpw1BT_wqbA__jZaSR4HZzBBliaBMOlbMCEL3r0eQ1LmugFrFYc-fuw8__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

css__6xjlWvLItzA40FWf0gbszWDZWgnBxiYOcpw1BT_wqbA__jZaSR4HZzBBliaBMOlbMCEL3r0eQ1LmugFrFYc-fuw8__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

111 ms

css__A6LxqOXxNOes7BC6SpCuA23vUwD8rUeYlvJiOfJyi-E__8TNe-nJWyVtNppr-3EoFvapplnWfnLGqxXWjH5ZqRsg__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

css__A6LxqOXxNOes7BC6SpCuA23vUwD8rUeYlvJiOfJyi-E__8TNe-nJWyVtNppr-3EoFvapplnWfnLGqxXWjH5ZqRsg__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

115 ms

css__ZEXcTf9PRyTAeSgk7YSGR8hGzZUKksYAjgCrZ2WUjDA__TpOrO88RGaDbek4apiBDvmfXoOZrgOiYKCbz7KMnoDU__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

css__ZEXcTf9PRyTAeSgk7YSGR8hGzZUKksYAjgCrZ2WUjDA__TpOrO88RGaDbek4apiBDvmfXoOZrgOiYKCbz7KMnoDU__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css

115 ms

share.js

share.js

121 ms

3480640015.js

3480640015.js

121 ms

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114 ms

janrain_capture.js

janrain_capture.js

113 ms

users.janrain.js

users.janrain.js

110 ms

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112 ms

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16 ms

login.wholefoodsmarket.com

login.wholefoodsmarket.com

19 ms

providers.css

providers.css

17 ms

j.php

j.php

18 ms

image_placeholder.gif

image_placeholder.gif

9 ms

capture:login

capture:login

525 ms

gtm.js

gtm.js

525 ms

logo.png

logo.png

518 ms

20160302-pasta.jpg

20160302-pasta.jpg

518 ms

monster_nav_sprites_2016.png

monster_nav_sprites_2016.png

180 ms

nav-sprite-2016.png

nav-sprite-2016.png

174 ms

throbber-inactive.png

throbber-inactive.png

176 ms

ui-sprite.png

ui-sprite.png

178 ms

ugc_magnifier.png

ugc_magnifier.png

175 ms

category-food.png

category-food.png

178 ms

category-people.png

category-people.png

179 ms

category-planet.png

category-planet.png

180 ms

external-link.png

external-link.png

19 ms

social-sprite-sm.png

social-sprite-sm.png

58 ms

v.gif

v.gif

56 ms

providers.css

providers.css

33 ms

fbevents.js

fbevents.js

1089 ms

analytics.js

analytics.js

7 ms

activity;src=4511561;type=Whole0;cat=WFMHo0;ord=6883556565456

activity;src=4511561;type=Whole0;cat=WFMHo0;ord=6883556565456

1067 ms

oct.js

oct.js

1065 ms

League_Gothic.woff

League_Gothic.woff

1055 ms

1068 ms

12547616_1087598001304964_603521279_n.jpg

12547616_1087598001304964_603521279_n.jpg

363 ms

spring2014_HamMeal2.jpg

spring2014_HamMeal2.jpg

96 ms

order-online-special-cheese.png

order-online-special-cheese.png

100 ms

eggbake_tile.jpg

eggbake_tile.jpg

97 ms

20150318_OurFavoriteStrawberryRecipes_0.jpg

20150318_OurFavoriteStrawberryRecipes_0.jpg

97 ms

NaturallyDyedEggs1.jpg

NaturallyDyedEggs1.jpg

98 ms

Desktop_HomepageTile_Final.jpg

Desktop_HomepageTile_Final.jpg

99 ms

Peas.jpg

Peas.jpg

100 ms

WebRecipe_StrawberryTartWithMisoShortbreadCrust.jpg

WebRecipe_StrawberryTartWithMisoShortbreadCrust.jpg

104 ms

HomemadeMarshmallows.jpg

HomemadeMarshmallows.jpg

102 ms

herbs_tile.jpg

herbs_tile.jpg

103 ms

ugc_explore.png

ugc_explore.png

99 ms

play_video.png

play_video.png

102 ms

menu-icon.png

menu-icon.png

101 ms

checked.png

checked.png

103 ms

load-more.png

load-more.png

102 ms

scroll-top.png

scroll-top.png

103 ms

12599250_1566423243680798_1630175892_n.jpg

12599250_1566423243680798_1630175892_n.jpg

505 ms

tc.min.js

tc.min.js

84 ms

158 ms

widgets.css

widgets.css

70 ms

janrain.css

janrain.css

67 ms

flow.js:kbmjc5qfsfcfyay7f5rpkyrj36:en-US:HEAD:drupal

flow.js:kbmjc5qfsfcfyay7f5rpkyrj36:en-US:HEAD:drupal

146 ms

3820.js

3820.js

85 ms

collect

collect

98 ms

348 ms

adsct

adsct

340 ms

adsct

adsct

207 ms

390 ms

trackconversion

trackconversion

77 ms

ca.html

ca.html

68 ms

s

s

317 ms

u

u

257 ms

Pug

Pug

160 ms

rum

rum

102 ms

adb.gif

adb.gif

185 ms

1

1

204 ms

cs

cs

435 ms

sync

sync

80 ms

cx

cx

123 ms

roundtrip.js

roundtrip.js

90 ms

tap.php

tap.php

63 ms

cm

cm

117 ms

rum

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90 ms

xrefid.xgi

xrefid.xgi

87 ms

pixel.gif

pixel.gif

138 ms

360947.gif

360947.gif

86 ms

sd

sd

85 ms

ga-audiences

ga-audiences

174 ms

cm

cm

95 ms

mapuid

mapuid

82 ms

pixel

pixel

81 ms

demconf.jpg

demconf.jpg

79 ms

cx

cx

79 ms

cm

cm

57 ms

cx

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74 ms

cm

cm

76 ms

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xrefid.xgi

xrefid.xgi

51 ms

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362378.gif

53 ms

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lr.gif

lr.gif

92 ms

conversion_async.js

conversion_async.js

60 ms

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30 ms

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SR2XK7LHQ5BZTETPZSUEUX.js

SR2XK7LHQ5BZTETPZSUEUX.js

57 ms

pixel.gif

pixel.gif

19 ms

wholefoods-auto-inject.bundle.js

wholefoods-auto-inject.bundle.js

125 ms

67 ms

fbevents.hashing.js

fbevents.hashing.js

71 ms

out

out

49 ms

69 ms

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out

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28 ms

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41 ms

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205 ms

u.php

u.php

184 ms

377928.gif

377928.gif

137 ms

tap.php

tap.php

207 ms

adsct

adsct

139 ms

sync

sync

131 ms

pixel

pixel

213 ms

sd

sd

121 ms

150 ms

collect

collect

64 ms

collect

collect

70 ms

70 ms

40 ms

48 ms

content-recommender-get-user-id.html

content-recommender-get-user-id.html

40 ms

in

in

31 ms

253 ms

in

in

10 ms

SEO Factors

wholefood.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wholefood.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wholefood.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wholefood.com

Open Graph description is not detected on the main page of Whole Food. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: