Report Summary

  • 84

    Performance

    Renders faster than
    88% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 88

    SEO

    Google-friendlier than
    66% of websites

wow.com

WOW.com

Page Load Speed

3.8 sec in total

First Response

186 ms

Resources Loaded

3.3 sec

Page Rendered

299 ms

wow.com screenshot

About Website

Visit wow.com now to see the best up-to-date WOW content for United States and also check out these interesting facts you probably never knew about wow.com

The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

Visit wow.com

Key Findings

We analyzed Wow.com page load time and found that the first response time was 186 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

wow.com performance score

84

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

68/100

25%

SI (Speed Index)

Value3.3 s

90/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.034

100/100

15%

TTI (Time to Interactive)

Value3.3 s

93/100

10%

Network Requests Diagram

wow.com

186 ms

www.wow.com

17 ms

home

794 ms

css

33 ms

css

39 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Wow.com, 24% (36 requests) were made to O.aolcdn.com and 7% (11 requests) were made to Cloudvid.cachefly.net. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Rtb-csync.smartadserver.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (45%)

Content Size

2.4 MB

After Optimization

1.3 MB

In fact, the total size of Wow.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 93.5 kB

  • Original 108.2 kB
  • After minification 73.0 kB
  • After compression 14.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 35.2 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.5 kB or 86% of the original size.

Image Optimization

-17%

Potential reduce by 194.5 kB

  • Original 1.2 MB
  • After minification 980.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, WOW needs image optimization as it can save up to 194.5 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 641.9 kB

  • Original 927.0 kB
  • After minification 918.6 kB
  • After compression 285.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 641.9 kB or 69% of the original size.

CSS Optimization

-76%

Potential reduce by 142.2 kB

  • Original 187.6 kB
  • After minification 184.6 kB
  • After compression 45.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wow.com needs all CSS files to be minified and compressed as it can save up to 142.2 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (59%)

Requests Now

125

After Optimization

51

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of WOW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

wow.com accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

wow.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

wow.com SEO score

88

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wow.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Wow.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of WOW. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: