Tools & Wizards About Us
zalora.ph screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

zalora.ph

ZALORA Philippines: Fashion & Lifestyle Online Shopping

Page Load Speed

6 sec in total

First Response

197 ms

Resources Loaded

5.5 sec

Page Rendered

264 ms

zalora.ph screenshot

About Website

Welcome to zalora.ph homepage info - get ready to check ZALORA best content right away, or after learning these important things about zalora.ph

Best Fashion, Beauty & Lifestyle Online Shopping in the Philippines | Nationwide Shipping ✓ Cash On Delivery ✓ 30-Day Free Returns ✓ 100% Authentic

Visit zalora.ph

Key Findings

We analyzed Zalora.ph page load time and found that the first response time was 197 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

zalora.ph performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value4,870 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.035

2/100

15%

TTI (Time to Interactive)

Value26.3 s

0/100

10%

Network Requests Diagram

zalora.ph

197 ms

www.zalora.com.ph

608 ms

www.zalora.com.ph

444 ms

rum.shop.min.js

173 ms

alice-phfas-core-vb8693d8ca8b6.css

182 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Zalora.ph, 55% (33 requests) were made to Static-ph.zacdn.com and 8% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.8 sec) relates to the external source Static-ph.zacdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.6 MB (67%)

Content Size

3.9 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zalora.ph main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 108.2 kB

  • Original 138.0 kB
  • After minification 109.7 kB
  • After compression 29.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 28.3 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 108.2 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 10.7 kB

  • Original 648.3 kB
  • After minification 637.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ZALORA images are well optimized though.

JavaScript Optimization

-80%

Potential reduce by 2.4 MB

  • Original 3.0 MB
  • After minification 2.8 MB
  • After compression 603.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.4 MB or 80% of the original size.

CSS Optimization

-73%

Potential reduce by 110.5 kB

  • Original 152.3 kB
  • After minification 152.2 kB
  • After compression 41.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zalora.ph needs all CSS files to be minified and compressed as it can save up to 110.5 kB or 73% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (46%)

Requests Now

52

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZALORA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

zalora.ph

zalora.ph

197 ms

www.zalora.com.ph

www.zalora.com.ph

608 ms

www.zalora.com.ph

www.zalora.com.ph

444 ms

rum.shop.min.js

rum.shop.min.js

173 ms

alice-phfas-core-vb8693d8ca8b6.css

alice-phfas-core-vb8693d8ca8b6.css

182 ms

alice-phfas-home-v2c279d76abea.css

alice-phfas-home-v2c279d76abea.css

194 ms

jquery-1.7.min.js

jquery-1.7.min.js

193 ms

api_dynamic.js

api_dynamic.js

2823 ms

api_static.js

api_static.js

188 ms

onsite.css

onsite.css

215 ms

alice-phfas-core-vb31f33b08d1c.js

alice-phfas-core-vb31f33b08d1c.js

187 ms

alice-phfas-home-vc14f8a3532bf.js

alice-phfas-home-vc14f8a3532bf.js

188 ms

n_newsletter-300-sub.png

n_newsletter-300-sub.png

6 ms

icon_faq.png

icon_faq.png

4 ms

n_orignal_appicon.png

n_orignal_appicon.png

4 ms

apercu_regular-webfont.woff

apercu_regular-webfont.woff

7 ms

apercu_bold-webfont.woff

apercu_bold-webfont.woff

13 ms

st

st

233 ms

analytics.js

analytics.js

32 ms

gtm.js

gtm.js

83 ms

utag.js

utag.js

29 ms

desktop_icons-sprite.svg

desktop_icons-sprite.svg

63 ms

linkid.js

linkid.js

35 ms

ec.js

ec.js

34 ms

20170710_country_flags.gif

20170710_country_flags.gif

116 ms

collect

collect

11 ms

collect

collect

124 ms

Women_Buy_2_Get_15off_CU1_322x300.jpg

Women_Buy_2_Get_15off_CU1_322x300.jpg

90 ms

Men_Buy2_Get20off_322x300.jpg

Men_Buy2_Get20off_322x300.jpg

11 ms

HP_137x83_ZALORA.jpg

HP_137x83_ZALORA.jpg

90 ms

HP_137x83_Nike.jpg

HP_137x83_Nike.jpg

96 ms

HP_137x83_Mango.jpg

HP_137x83_Mango.jpg

11 ms

HP_137x83_Adidas.jpg

HP_137x83_Adidas.jpg

89 ms

HP_137x83_CLN.jpg

HP_137x83_CLN.jpg

88 ms

HP_137x83_Casio.jpg

HP_137x83_Casio.jpg

90 ms

HP_137x83_UnderArmour.jpg

HP_137x83_UnderArmour.jpg

89 ms

HP_137x83_RiverIsland.jpg

HP_137x83_RiverIsland.jpg

94 ms

HP_137x83_CK_v1.jpg

HP_137x83_CK_v1.jpg

90 ms

Plains-Prints_137x83.jpg

Plains-Prints_137x83.jpg

91 ms

Superdry_137x83.jpg

Superdry_137x83.jpg

92 ms

SomethingBorrowed_137x83.jpg

SomethingBorrowed_137x83.jpg

90 ms

HP_137x83_Hollister.jpg

HP_137x83_Hollister.jpg

91 ms

HP_137x83_Onitsuka.jpg

HP_137x83_Onitsuka.jpg

119 ms

utag.48.js

utag.48.js

35 ms

utag.82.js

utag.82.js

35 ms

utag.184.js

utag.184.js

35 ms

dy-coll-min.js

dy-coll-min.js

84 ms

Top_That_Look_Homepage_322x300.jpg

Top_That_Look_Homepage_322x300.jpg

13 ms

ga-audiences

ga-audiences

37 ms

conversion_async.js

conversion_async.js

37 ms

forage.min.js

forage.min.js

1037 ms

utag.v.js

utag.v.js

8 ms

HOMEPAGESPLASH996x500-aug2017.jpg

HOMEPAGESPLASH996x500-aug2017.jpg

14 ms

102 ms

103 ms

uia

uia

114 ms

39 ms

78 ms

collect

collect

32 ms

recommend

recommend

157 ms

Accessibility Review

zalora.ph accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

zalora.ph best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

zalora.ph SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zalora.ph can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zalora.ph main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zalora.ph

Open Graph data is detected on the main page of ZALORA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: