Report Summary

  • 95

    Performance

    Renders faster than
    93% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

zappies.com

Zappies - A toy distributor and importer in West Sussex

Page Load Speed

2.7 sec in total

First Response

244 ms

Resources Loaded

2.4 sec

Page Rendered

114 ms

zappies.com screenshot

About Website

Welcome to zappies.com homepage info - get ready to check Zappies best content for United Kingdom right away, or after learning these important things about zappies.com

Zappies Ltd is a fast-growing and innovative toy distributor and importer, based in West Sussex. We carry new and exciting ranges from many of the biggest names in the toy industry.

Visit zappies.com

Key Findings

We analyzed Zappies.com page load time and found that the first response time was 244 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

zappies.com performance score

95

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

92/100

10%

LCP (Largest Contentful Paint)

Value1.7 s

99/100

25%

SI (Speed Index)

Value1.7 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.159

73/100

15%

TTI (Time to Interactive)

Value1.7 s

100/100

10%

Network Requests Diagram

zappies.com

244 ms

946 ms

wp-emoji-release.min.js

328 ms

themify-builder-style.css

650 ms

themify.framework.css

445 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 94% of them (45 requests) were addressed to the original Zappies.com, 2% (1 request) were made to Fonts.googleapis.com and 2% (1 request) were made to Zappies.jakepike.co.uk. The less responsive or slowest element that took the longest time to load (946 ms) belongs to the original domain Zappies.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 597.3 kB (67%)

Content Size

890.4 kB

After Optimization

293.1 kB

In fact, the total size of Zappies.com main page is 890.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. CSS take 336.0 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 30.3 kB

  • Original 36.5 kB
  • After minification 28.5 kB
  • After compression 6.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.0 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.3 kB or 83% of the original size.

Image Optimization

-25%

Potential reduce by 48.4 kB

  • Original 191.2 kB
  • After minification 142.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Zappies needs image optimization as it can save up to 48.4 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 224.6 kB

  • Original 326.6 kB
  • After minification 318.7 kB
  • After compression 102.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 224.6 kB or 69% of the original size.

CSS Optimization

-87%

Potential reduce by 293.9 kB

  • Original 336.0 kB
  • After minification 272.4 kB
  • After compression 42.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zappies.com needs all CSS files to be minified and compressed as it can save up to 293.9 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (57%)

Requests Now

46

After Optimization

20

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zappies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

zappies.com accessibility score

100

Accessibility Issues

Best Practices

zappies.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

zappies.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zappies.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zappies.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Zappies. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: