Tools & Wizards About Us
zeromomentoftruth.com screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

zeromomentoftruth.com

Zero Moment of Truth (ZMOT) – Think with Google

Page Load Speed

2.2 sec in total

First Response

41 ms

Resources Loaded

1.6 sec

Page Rendered

545 ms

zeromomentoftruth.com screenshot

About Website

Visit zeromomentoftruth.com now to see the best up-to-date Zero Moment Of Truth content and also check out these interesting facts you probably never knew about zeromomentoftruth.com

The Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth - or simply ZMOT.

Visit zeromomentoftruth.com

Key Findings

We analyzed Zeromomentoftruth.com page load time and found that the first response time was 41 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

zeromomentoftruth.com performance score

0

Network Requests Diagram

zeromomentoftruth.com

41 ms

zero-moment-truth.html

17 ms

zero-moment-truth.html

241 ms

css

69 ms

css

82 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Zeromomentoftruth.com, 39% (36 requests) were made to Google.com and 11% (10 requests) were made to Thinkwithgoogle.com. The less responsive or slowest element that took the longest time to load (580 ms) relates to the external source Google.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 469.3 kB (35%)

Content Size

1.4 MB

After Optimization

891.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zeromomentoftruth.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 783.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 49.9 kB

  • Original 62.7 kB
  • After minification 50.4 kB
  • After compression 12.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.3 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.9 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 6.4 kB

  • Original 783.3 kB
  • After minification 776.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zero Moment Of Truth images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 11.3 kB

  • Original 54.1 kB
  • After minification 53.8 kB
  • After compression 42.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.3 kB or 21% of the original size.

CSS Optimization

-87%

Potential reduce by 401.7 kB

  • Original 460.2 kB
  • After minification 457.4 kB
  • After compression 58.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zeromomentoftruth.com needs all CSS files to be minified and compressed as it can save up to 401.7 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (52%)

Requests Now

65

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zero Moment Of Truth. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zeromomentoftruth.com

zeromomentoftruth.com

41 ms

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17 ms

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241 ms

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69 ms

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94 ms

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580 ms

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366 ms

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381 ms

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439 ms

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30 ms

conversion_async.js

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427 ms

analytics.js

analytics.js

378 ms

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401 ms

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400 ms

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180 ms

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172 ms

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148 ms

postmessageRelay

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119 ms

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107 ms

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20 ms

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92 ms

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34 ms

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20 ms

SEO Factors

zeromomentoftruth.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zeromomentoftruth.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Zeromomentoftruth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zeromomentoftruth.com

Open Graph data is detected on the main page of Zero Moment Of Truth. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: