Tools & Wizards About Us
zipped.nyc screenshot

Report Summary

  • 86

    Performance

    Renders faster than
    89% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

zipped.nyc

ZIPPED | A Digital Agency

Page Load Speed

8.4 sec in total

First Response

166 ms

Resources Loaded

7.7 sec

Page Rendered

513 ms

zipped.nyc screenshot

About Website

Click here to check amazing ZIPPED content for United States. Otherwise, check out these important facts you probably never knew about zipped.nyc

We Transcend Digital Experiences Zipped is a New York City-based digital agency that helps companies, brands, products, and people achieve digital awesomeness.

Visit zipped.nyc

Key Findings

We analyzed Zipped.nyc page load time and found that the first response time was 166 ms and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

zipped.nyc performance score

86

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

91/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

91/100

25%

SI (Speed Index)

Value1.7 s

100/100

10%

TBT (Total Blocking Time)

Value430 ms

64/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.9 s

96/100

10%

Network Requests Diagram

zipped.nyc

166 ms

www.zipped.nyc

149 ms

www.zipped.nyc

5879 ms

wp-emoji-release.min.js

162 ms

farbtastic.css

187 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that all of those requests were addressed to Zipped.nyc and no external sources were called. The less responsive or slowest element that took the longest time to load (5.9 sec) belongs to the original domain Zipped.nyc.

Page Optimization Overview & Recommendations

Page size can be reduced by 899.1 kB (17%)

Content Size

5.4 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zipped.nyc main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 70.1 kB

  • Original 82.4 kB
  • After minification 57.9 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.5 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 70.1 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 159.6 kB

  • Original 4.4 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ZIPPED images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 358.2 kB

  • Original 515.2 kB
  • After minification 505.0 kB
  • After compression 157.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 358.2 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 311.1 kB

  • Original 356.5 kB
  • After minification 274.5 kB
  • After compression 45.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zipped.nyc needs all CSS files to be minified and compressed as it can save up to 311.1 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (70%)

Requests Now

61

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZIPPED. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zipped.nyc

zipped.nyc

166 ms

www.zipped.nyc

www.zipped.nyc

149 ms

www.zipped.nyc

www.zipped.nyc

5879 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

162 ms

farbtastic.css

farbtastic.css

187 ms

flexslider.min.css

flexslider.min.css

202 ms

ut.portfolio.style.css

ut.portfolio.style.css

205 ms

prettyPhoto.css

prettyPhoto.css

273 ms

font-awesome.css

font-awesome.css

314 ms

ut-responsive-grid.css

ut-responsive-grid.css

237 ms

ut.table.style.css

ut.table.style.css

242 ms

ut.animate.css

ut.animate.css

341 ms

ut.elastislide.css

ut.elastislide.css

276 ms

ut.fancyrotator.css

ut.fancyrotator.css

291 ms

ut.shortcode.css

ut.shortcode.css

296 ms

ut.twitter.css

ut.twitter.css

336 ms

styles.css

styles.css

351 ms

settings.css

settings.css

424 ms

ut-fontface.min.css

ut-fontface.min.css

354 ms

ut-superfish.min.css

ut-superfish.min.css

385 ms

style.css

style.css

585 ms

www.zipped.nyc

www.zipped.nyc

881 ms

jquery.js

jquery.js

603 ms

jquery-migrate.min.js

jquery-migrate.min.js

411 ms

template1Script.js

template1Script.js

462 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

576 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

534 ms

jquery.isotope.min.js

jquery.isotope.min.js

548 ms

jquery.lazy.load.js

jquery.lazy.load.js

596 ms

modernizr.min.js

modernizr.min.js

622 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

629 ms

jquery.elastislide.js

jquery.elastislide.js

645 ms

jquery.form.min.js

jquery.form.min.js

575 ms

scripts.js

scripts.js

586 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

625 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

606 ms

tabs.collapse.min.js

tabs.collapse.min.js

631 ms

jquery.visible.min.js

jquery.visible.min.js

626 ms

jquery.appear.js

jquery.appear.js

648 ms

jquery.fitvids.js

jquery.fitvids.js

586 ms

ut.scplugin.js

ut.scplugin.js

602 ms

jquery.easing.min.js

jquery.easing.min.js

583 ms

superfish.min.js

superfish.min.js

583 ms

retina.min.js

retina.min.js

575 ms

jquery.parallax.min.js

jquery.parallax.min.js

574 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

566 ms

ut-init.min.js

ut-init.min.js

583 ms

wp-embed.min.js

wp-embed.min.js

569 ms

ZIPPED-Logo-Horizontal.png

ZIPPED-Logo-Horizontal.png

442 ms

zipped-ventures-nyc.jpg

zipped-ventures-nyc.jpg

598 ms

Zipped-Test-3png-051.png

Zipped-Test-3png-051.png

433 ms

digital-marketing.png

digital-marketing.png

432 ms

quote-bg-ux.jpg

quote-bg-ux.jpg

434 ms

overlay-pattern.png

overlay-pattern.png

431 ms

MacLaptop_Quote.png

MacLaptop_Quote.png

574 ms

GoogleAnalytics_Gray_V1.png

GoogleAnalytics_Gray_V1.png

434 ms

MailChimp-Logo_Gray_V3.png

MailChimp-Logo_Gray_V3.png

432 ms

Salesforce_Gray_V1.png

Salesforce_Gray_V1.png

434 ms

WP_Gray_V1.png

WP_Gray_V1.png

434 ms

Hootsuite_Gray_V1.png

Hootsuite_Gray_V1.png

435 ms

Cyfe-Logo-Gray-V2.png

Cyfe-Logo-Gray-V2.png

435 ms

marketing-nyc.jpg

marketing-nyc.jpg

659 ms

raleway-regular-webfont.woff

raleway-regular-webfont.woff

412 ms

raleway-medium-webfont.woff

raleway-medium-webfont.woff

412 ms

raleway-semibold-webfont.woff

raleway-semibold-webfont.woff

412 ms

raleway-extralight-webfont.woff

raleway-extralight-webfont.woff

413 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

537 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

414 ms

ajax-loader.gif

ajax-loader.gif

74 ms

Accessibility Review

zipped.nyc accessibility score

66

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

zipped.nyc best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Page has valid source maps

SEO Factors

zipped.nyc SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zipped.nyc can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zipped.nyc main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zipped.nyc

Open Graph description is not detected on the main page of ZIPPED. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: