Tools & Wizards About Us
zmcadvertising.com screenshot

Report Summary

  • 66

    Performance

    Renders faster than
    79% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

zmcadvertising.com

Zellmer McConnell : A full-service, creatively-led advertising agency - ZMc Advertising

Page Load Speed

1.5 sec in total

First Response

60 ms

Resources Loaded

995 ms

Page Rendered

486 ms

zmcadvertising.com screenshot

About Website

Visit zmcadvertising.com now to see the best up-to-date ZMc Advertising content and also check out these interesting facts you probably never knew about zmcadvertising.com

What if the team with the biggest cajones—in fact—was led by advertising industry veterans with no cajones? Speaking from years of big agency experience, we can tell you…life’s too short to work with ...

Visit zmcadvertising.com

Key Findings

We analyzed Zmcadvertising.com page load time and found that the first response time was 60 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

zmcadvertising.com performance score

66

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

48/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

11/100

25%

SI (Speed Index)

Value3.2 s

92/100

10%

TBT (Total Blocking Time)

Value210 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.9 s

78/100

10%

Network Requests Diagram

zmcadvertising.com

60 ms

zmcadvertising.com

129 ms

base

65 ms

page

99 ms

vendor-print

102 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 27% of them (11 requests) were addressed to the original Zmcadvertising.com, 39% (16 requests) were made to Static.spacecrafted.com and 22% (9 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (582 ms) relates to the external source Static.spacecrafted.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 192.2 kB (7%)

Content Size

2.6 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Zmcadvertising.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 48.8 kB

  • Original 76.9 kB
  • After minification 75.8 kB
  • After compression 28.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.8 kB or 63% of the original size.

Image Optimization

-6%

Potential reduce by 143.3 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ZMc Advertising images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 9 (31%)

Requests Now

29

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZMc Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zmcadvertising.com

zmcadvertising.com

60 ms

zmcadvertising.com

zmcadvertising.com

129 ms

base

base

65 ms

page

page

99 ms

vendor-print

vendor-print

102 ms

custom

custom

117 ms

modernizr.respond.min.js

modernizr.respond.min.js

120 ms

jquery-1.12.4.min.js

jquery-1.12.4.min.js

25 ms

siteBundle.js

siteBundle.js

153 ms

body

body

148 ms

collections.js

collections.js

169 ms

usTi-UrzPbL1B4_OWl3ZIRxfWagapYVev_BJAgscw7bfe0JgfO_HJsJ1FQ93wRMhWhItZR4cjRw35QZK52bawQMtjAwkZRF8wcBRjcwoZRFceK8aiaS0pcuRjAshZW4X-WFTdcS0jhNlOYTljhBqicmkie8D-Ao1OcFzdPJAj14ydcszdcikdas8SaBuZAu8Ze8udPJsShNuScF8ShB0Sagkdh4zdebKIagkdayTdAB0daZyShml-A4zdebKBe4kjAoqdho1ScNXZWFUiAmKdhUqH6qJz8MbMg6BJMI7f6RDy6IbMs6YJMI7fbKlMsMfeMj6MPG4fOybIMwjgkMgqMYX0-Eqg6.js

usTi-UrzPbL1B4_OWl3ZIRxfWagapYVev_BJAgscw7bfe0JgfO_HJsJ1FQ93wRMhWhItZR4cjRw35QZK52bawQMtjAwkZRF8wcBRjcwoZRFceK8aiaS0pcuRjAshZW4X-WFTdcS0jhNlOYTljhBqicmkie8D-Ao1OcFzdPJAj14ydcszdcikdas8SaBuZAu8Ze8udPJsShNuScF8ShB0Sagkdh4zdebKIagkdayTdAB0daZyShml-A4zdebKBe4kjAoqdho1ScNXZWFUiAmKdhUqH6qJz8MbMg6BJMI7f6RDy6IbMs6YJMI7fbKlMsMfeMj6MPG4fOybIMwjgkMgqMYX0-Eqg6.js

214 ms

ZMCLOGO.png

ZMCLOGO.png

112 ms

amazon-logo-s3f.png

amazon-logo-s3f.png

134 ms

teo.jpg

teo.jpg

103 ms

CENTERPARK%20AREA%20MAP%20.jpg

CENTERPARK%20AREA%20MAP%20.jpg

168 ms

ryanCompanies.jpg

ryanCompanies.jpg

95 ms

ctRegionalMob.jpg

ctRegionalMob.jpg

102 ms

iStock-157643652.jpg

iStock-157643652.jpg

145 ms

Screen%20Shot%202018-09-24%20at%205.16.29%20PM.png

Screen%20Shot%202018-09-24%20at%205.16.29%20PM.png

122 ms

ga.js

ga.js

81 ms

mystic-quarry-251.jpg

mystic-quarry-251.jpg

50 ms

009A7383_Edited.jpg

009A7383_Edited.jpg

49 ms

jpg%20for%20dse.jpg

jpg%20for%20dse.jpg

582 ms

elephant222.jpg

elephant222.jpg

56 ms

goodwillOfCentralTexas.jpg

goodwillOfCentralTexas.jpg

56 ms

iStock-861050474.jpg

iStock-861050474.jpg

93 ms

mothersmilk.gif

mothersmilk.gif

74 ms

office%2049%20for%20website%20pic.jpg

office%2049%20for%20website%20pic.jpg

88 ms

zocial.svg

zocial.svg

73 ms

kA

kA

1 ms

__utm.gif

__utm.gif

13 ms

collect

collect

42 ms

i

i

36 ms

i

i

364 ms

i

i

46 ms

i

i

191 ms

i

i

45 ms

i

i

121 ms

i

i

108 ms

i

i

84 ms

Accessibility Review

zmcadvertising.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

zmcadvertising.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

zmcadvertising.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zmcadvertising.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zmcadvertising.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zmcadvertising.com

Open Graph data is detected on the main page of ZMc Advertising. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: