6 sec in total
526 ms
3.6 sec
1.8 sec
Visit adageindia.in now to see the best up-to-date Ad Age India content for India and also check out these interesting facts you probably never knew about adageindia.in
Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
Visit adageindia.inWe analyzed Adageindia.in page load time and found that the first response time was 526 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
adageindia.in performance score
name
value
score
weighting
Value5.6 s
6/100
10%
Value13.4 s
0/100
25%
Value11.2 s
5/100
10%
Value7,660 ms
0/100
30%
Value0.084
93/100
15%
Value24.1 s
0/100
10%
526 ms
617 ms
110 ms
220 ms
171 ms
Our browser made a total of 147 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Adageindia.in, 48% (71 requests) were made to Gaia.adage.com and 12% (17 requests) were made to V4.moatads.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Assets.creativity-online.com.
Page size can be reduced by 1.4 MB (26%)
5.6 MB
4.1 MB
In fact, the total size of Adageindia.in main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.7 MB which makes up the majority of the site volume.
Potential reduce by 142.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.2 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.8 kB or 83% of the original size.
Potential reduce by 99.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Age India images are well optimized though.
Potential reduce by 784.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 784.1 kB or 66% of the original size.
Potential reduce by 411.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adageindia.in needs all CSS files to be minified and compressed as it can save up to 411.5 kB or 79% of the original size.
Number of requests can be reduced by 63 (47%)
134
71
The browser has sent 134 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Age India. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
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adageindia.in accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
ARIA IDs are not unique
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
The document uses <meta http-equiv="refresh">
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
adageindia.in best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
adageindia.in SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adageindia.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adageindia.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
adageindia.in
Open Graph description is not detected on the main page of Ad Age India. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: