Tools & Wizards About Us
airwick.co.uk screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    59% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

airwick.co.uk

Air Wick® UK - Home Fragrances

Page Load Speed

1.6 sec in total

First Response

30 ms

Resources Loaded

1.3 sec

Page Rendered

247 ms

airwick.co.uk screenshot

About Website

Visit airwick.co.uk now to see the best up-to-date Air Wick content for United Kingdom and also check out these interesting facts you probably never knew about airwick.co.uk

Fill your home with Air Wick®'s home fragrances. Our range of air care products use scents inspired by nature to enrich your home and excite your senses. The New Air Wick 24/7 Active Fresh range ...

Visit airwick.co.uk

Key Findings

We analyzed Airwick.co.uk page load time and found that the first response time was 30 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

airwick.co.uk performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value4.5 s

73/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0.498

16/100

15%

TTI (Time to Interactive)

Value6.6 s

58/100

10%

Network Requests Diagram

airwick.co.uk

30 ms

www.airwick.co.uk

230 ms

modernizr.js

94 ms

343 ms

175 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 73% of them (37 requests) were addressed to the original Airwick.co.uk, 16% (8 requests) were made to Footer.digital-rb.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (597 ms) belongs to the original domain Airwick.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 166.6 kB (17%)

Content Size

1.0 MB

After Optimization

839.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Airwick.co.uk main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 869.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 37.2 kB

  • Original 43.9 kB
  • After minification 29.9 kB
  • After compression 6.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.0 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.2 kB or 85% of the original size.

Image Optimization

-10%

Potential reduce by 85.1 kB

  • Original 869.7 kB
  • After minification 784.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Air Wick images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 43.1 kB

  • Original 91.1 kB
  • After minification 88.3 kB
  • After compression 48.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 43.1 kB or 47% of the original size.

CSS Optimization

-64%

Potential reduce by 1.2 kB

  • Original 1.8 kB
  • After minification 1.8 kB
  • After compression 666 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Airwick.co.uk needs all CSS files to be minified and compressed as it can save up to 1.2 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (48%)

Requests Now

44

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Air Wick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

airwick.co.uk

airwick.co.uk

30 ms

www.airwick.co.uk

www.airwick.co.uk

230 ms

modernizr.js

modernizr.js

94 ms

343 ms

175 ms

265 ms

178 ms

rb-footer.min.css

rb-footer.min.css

197 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

4 ms

432 ms

250 ms

airwick.png

airwick.png

363 ms

airwick_products_28_scentedoil.png

airwick_products_28_scentedoil.png

568 ms

pure-kv.png

pure-kv.png

536 ms

home-signature-full-range.png

home-signature-full-range.png

491 ms

wax-melts-kit-summer-delights-oop.png

wax-melts-kit-summer-delights-oop.png

487 ms

freshmatic-max-complete-linen-in-the-air-oop.png

freshmatic-max-complete-linen-in-the-air-oop.png

365 ms

liquid-electrical-complete-life-scents-sweet-lavender-days.png

liquid-electrical-complete-life-scents-sweet-lavender-days.png

412 ms

air-wick-colour-changing-candle-summer-delights-oop.png

air-wick-colour-changing-candle-summer-delights-oop.png

427 ms

pure-aerosol-soft-cotton.png

pure-aerosol-soft-cotton.png

520 ms

air-wick-reed-diffuser-life-scents-linen-in-the-air-oop.png

air-wick-reed-diffuser-life-scents-linen-in-the-air-oop.png

531 ms

wax-melts-kit-summer-delights-oop.png

wax-melts-kit-summer-delights-oop.png

597 ms

rb-logo.jpg

rb-logo.jpg

162 ms

facebook-square-2x.png

facebook-square-2x.png

163 ms

twitter-square-2x.png

twitter-square-2x.png

170 ms

youtube-play-2x.png

youtube-play-2x.png

171 ms

linkedin-2x.png

linkedin-2x.png

172 ms

bg-footer.png

bg-footer.png

104 ms

ICON_cookie.png

ICON_cookie.png

306 ms

logo.png

logo.png

335 ms

bg_facebook.png

bg_facebook.png

344 ms

bg_twitter.png

bg_twitter.png

343 ms

bg_youtube.png

bg_youtube.png

380 ms

bg_pinterest.png

bg_pinterest.png

396 ms

carousel_background_03.jpg

carousel_background_03.jpg

412 ms

carousel_background_02.jpg

carousel_background_02.jpg

503 ms

arrow_left.png

arrow_left.png

427 ms

arrow_right.png

arrow_right.png

440 ms

shadow.png

shadow.png

471 ms

logo_footer_vertical.png

logo_footer_vertical.png

486 ms

bg-discover.png

bg-discover.png

85 ms

gtm.js

gtm.js

44 ms

brandon_reg.woff

brandon_reg.woff

509 ms

brandon_bld.woff

brandon_bld.woff

432 ms

brandon_blk.woff

brandon_blk.woff

530 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

483 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

500 ms

analytics.js

analytics.js

6 ms

ebOneTag.js

ebOneTag.js

25 ms

collect

collect

12 ms

Serving

Serving

81 ms

Accessibility Review

airwick.co.uk accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

airwick.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

airwick.co.uk SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Airwick.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Airwick.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

airwick.co.uk

Open Graph data is detected on the main page of Air Wick. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: