7.9 sec in total
73 ms
7.6 sec
250 ms
Welcome to altria.com homepage info - get ready to check Altria best content for United States right away, or after learning these important things about altria.com
Altria is moving beyond smoking, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices.
Visit altria.comWe analyzed Altria.com page load time and found that the first response time was 73 ms and then it took 7.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
altria.com performance score
name
value
score
weighting
Value3.2 s
43/100
10%
Value29.7 s
0/100
25%
Value10.1 s
9/100
10%
Value2,210 ms
6/100
30%
Value0
100/100
15%
Value17.4 s
4/100
10%
73 ms
35 ms
27 ms
26 ms
24 ms
Our browser made a total of 72 requests to load all elements on the main page. We found that 85% of them (61 requests) were addressed to the original Altria.com, 4% (3 requests) were made to S7.addthis.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (362 ms) relates to the external source Stats.g.doubleclick.net.
Page size can be reduced by 1.4 MB (30%)
4.6 MB
3.2 MB
In fact, the total size of Altria.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.0 MB which makes up the majority of the site volume.
Potential reduce by 176.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 176.3 kB or 81% of the original size.
Potential reduce by 169.5 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Altria images are well optimized though.
Potential reduce by 609.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 609.0 kB or 70% of the original size.
Potential reduce by 440.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Altria.com needs all CSS files to be minified and compressed as it can save up to 440.2 kB or 86% of the original size.
Number of requests can be reduced by 48 (75%)
64
16
The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Altria. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.
default.aspx
73 ms
init.js
35 ms
altriacom-jsmin.js
27 ms
bulkpublishing.js
26 ms
approvereject.js
24 ms
ScriptResource.axd
30 ms
blank.js
102 ms
ScriptResource.axd
109 ms
controls.css
27 ms
Menu.css
99 ms
search.css
100 ms
corev4.css
128 ms
HomePageHighlights.min.css
102 ms
HomePageSocialMedia.min.css
101 ms
HomaePageCarousal.min.css
140 ms
video-js.css
143 ms
Teasers.min.css
101 ms
altriaResponsive.min.css
103 ms
altriacom.min.css
102 ms
jquery-ui-1.9.0.custom.min.css
103 ms
megamenu.css
149 ms
masterpage-footer.min.css
124 ms
WebResource.axd
144 ms
ScriptResource.axd
147 ms
video.js
138 ms
jquery.easing.js
139 ms
MegaMenuControl.js
141 ms
ScriptResource.axd
174 ms
HomePageCarousal.js
140 ms
webtrends.load.js
169 ms
addthis_widget.js
9 ms
NewsTicker.js
141 ms
ga.js
32 ms
controls.css
18 ms
altria-logo.png
11 ms
gosearch15.png
11 ms
Altria-story.png
38 ms
home-utp.jpg
34 ms
Federal-Regulation-Tobacco.png
36 ms
Tobacco-Product-Issues.png
40 ms
investors-spotlight-394x250.jpg
34 ms
cr-report-spotlight-394x250.jpg
10 ms
quit-smoking-hp-spotlight.png
31 ms
MarkupStyles.css
43 ms
MarkupStyles.min.css
44 ms
MarkupStyles.css
52 ms
Menu.css
30 ms
__utm.gif
19 ms
search.css
33 ms
collect
362 ms
bgximg.png
300 ms
Stag%20Web-Medium.woff
276 ms
FontIcons.woff
276 ms
corev4.css
257 ms
webtrends.js
287 ms
GetStockQuote
74 ms
300lo.json
109 ms
ie67-css.d20541e614a2e495c355.js
57 ms
ga-audiences
104 ms
stock-ticker-change-up.png
63 ms
Stag%20Web-Book.woff
82 ms
Stag%20Web-Semibold.woff
82 ms
sh.7c7179124ea24ac6ba46caac.html
47 ms
HomePageHighlights.min.css
39 ms
webtrends.sp.js
61 ms
webtrends.hm.js
59 ms
videoJS-Plugin.js
61 ms
wtid.js
26 ms
HomePageSocialMedia.min.css
22 ms
altriaPrint.css
28 ms
HomaePageCarousal.min.css
8 ms
dcs.gif
4 ms
altria.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<object> elements do not have alternate text
altria.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Missing source maps for large first-party JavaScript
altria.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Document uses plugins
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Altria.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Altria.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
altria.com
Open Graph data is detected on the main page of Altria. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: