Tools & Wizards About Us
applewhitegifts.co.uk screenshot

Report Summary

  • 78

    Performance

    Renders faster than
    85% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 58

    SEO

    Google-friendlier than
    20% of websites

applewhitegifts.co.uk

Applewhitegifts - Promotional Merchandise, Corporate Gifts, Clothing, Sourcing Database and Bespoke Manufacture

Page Load Speed

1.3 sec in total

First Response

206 ms

Resources Loaded

965 ms

Page Rendered

109 ms

applewhitegifts.co.uk screenshot

About Website

Click here to check amazing Applewhitegifts content. Otherwise, check out these important facts you probably never knew about applewhitegifts.co.uk

We specialise in promotional merchandise, corporate gifts and clothing. If you are looking for promotional gifts, give us a try. Visit our promotional products and corporate gifts pages.

Visit applewhitegifts.co.uk

Key Findings

We analyzed Applewhitegifts.co.uk page load time and found that the first response time was 206 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

applewhitegifts.co.uk performance score

78

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value2.1 s

99/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.9 s

100/100

10%

Network Requests Diagram

applewhitegifts.co.uk

206 ms

wysiwyg.css

89 ms

jquery-1.4.1.min.js

181 ms

jquery.js

188 ms

coin-slider.js

187 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that all of those requests were addressed to Applewhitegifts.co.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (528 ms) belongs to the original domain Applewhitegifts.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 206.9 kB (29%)

Content Size

712.6 kB

After Optimization

505.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Applewhitegifts.co.uk main page is 712.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 606.9 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 27.5 kB

  • Original 31.8 kB
  • After minification 30.3 kB
  • After compression 4.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.5 kB or 87% of the original size.

Image Optimization

-26%

Potential reduce by 160.4 kB

  • Original 606.9 kB
  • After minification 446.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Applewhitegifts needs image optimization as it can save up to 160.4 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-26%

Potential reduce by 18.9 kB

  • Original 73.4 kB
  • After minification 73.4 kB
  • After compression 54.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 18.9 kB or 26% of the original size.

CSS Optimization

-24%

Potential reduce by 143 B

  • Original 590 B
  • After minification 590 B
  • After compression 447 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Applewhitegifts.co.uk needs all CSS files to be minified and compressed as it can save up to 143 B or 24% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

15

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Applewhitegifts. According to our analytics all requests are already optimized.

Network Requests Diagram

applewhitegifts.co.uk

applewhitegifts.co.uk

206 ms

wysiwyg.css

wysiwyg.css

89 ms

jquery-1.4.1.min.js

jquery-1.4.1.min.js

181 ms

jquery.js

jquery.js

188 ms

coin-slider.js

coin-slider.js

187 ms

coin-slider-styles.css

coin-slider-styles.css

198 ms

logo.png

logo.png

90 ms

go.png

go.png

96 ms

expapple.png

expapple.png

90 ms

spacer.png

spacer.png

96 ms

slide1.png

slide1.png

273 ms

slide2.png

slide2.png

176 ms

slide3.png

slide3.png

264 ms

searchback2.png

searchback2.png

147 ms

menubackground.png

menubackground.png

155 ms

front-products.png

front-products.png

528 ms

Accessibility Review

applewhitegifts.co.uk accessibility score

59

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

applewhitegifts.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

applewhitegifts.co.uk SEO score

58

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Applewhitegifts.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Applewhitegifts.co.uk main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

applewhitegifts.co.uk

Open Graph description is not detected on the main page of Applewhitegifts. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: