Page load speed analysis
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We analyzed Conaircanada.ca page load time and found that the first response time was 677 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.
Total page load time
Network requests diagram
Our browser made a total of 78 requests to load all elements on the main page. We found that 50% of them (39 requests) were addressed to the original Conaircanada.ca, 6% (5 requests) were made to Network.bazaarvoice.com and 5% (4 requests) were made to Display.ugc.bazaarvoice.com. The less responsive or slowest element that took the longest time to load (677 ms) belongs to the original domain Conaircanada.ca.
In fact, the total size of Conaircanada.ca main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 731.1 kB which makes up the majority of the site volume.
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.2 kB or 74% of the original size.
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Conair Canada images are well optimized though.
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Conaircanada.ca needs all CSS files to be minified and compressed as it can save up to 172.6 kB or 87% of the original size.
Possible request optimization
Conaircanada.ca has a valid and up-to-date SSL certificate that expires on April 19, 2018.
Conaircanada.ca uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.
Visitor World Map
Country of origin for 89.4% of all visits is Canada. It lies approximately 1700 miles away from the server location (United States) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Canada can speed up Conaircanada.ca page load time anyway.
Language and encoding
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Conaircanada.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Conaircanada.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
Social Sharing Optimization
Open Graph description is not detected on the main page of Conair Canada. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:
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