6.9 sec in total
2.8 sec
3.7 sec
535 ms
Click here to check amazing Brand Taxi content. Otherwise, check out these important facts you probably never knew about brand-taxi.com
BrandTaxi is a brand consultancy specializing in brand strategy, naming, brand architecture, identity and messaging to develop powerful & compelling brands.
Visit brand-taxi.comWe analyzed Brand-taxi.com page load time and found that the first response time was 2.8 sec and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
brand-taxi.com performance score
2752 ms
195 ms
138 ms
200 ms
14 ms
Our browser made a total of 26 requests to load all elements on the main page. We found that 85% of them (22 requests) were addressed to the original Brand-taxi.com, 8% (2 requests) were made to Google-analytics.com and 4% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Brand-taxi.com.
Page size can be reduced by 51.9 kB (16%)
322.4 kB
270.5 kB
In fact, the total size of Brand-taxi.com main page is 322.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 205.6 kB which makes up the majority of the site volume.
Potential reduce by 17.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.8 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.8 kB or 73% of the original size.
Potential reduce by 25.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brand Taxi needs image optimization as it can save up to 25.8 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 7.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 1.0 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brand-taxi.com has all CSS files already compressed.
Number of requests can be reduced by 7 (29%)
24
17
The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Taxi. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.
brand-taxi.com
2752 ms
style.css
195 ms
styles-jr.css
138 ms
modernizr-2.0.6.min.js
200 ms
jquery.min.js
14 ms
wp-embed.min.js
135 ms
addthis_widget.js
109 ms
jquery.cycle.all.js
653 ms
plugins.js
136 ms
script.js
651 ms
wp-emoji-release.min.js
224 ms
logo.png
107 ms
logo-medium.png
110 ms
taxi.jpg
336 ms
taxi-full.jpg
155 ms
Unknown-2-270x100.png
109 ms
images-227x180.jpeg
109 ms
ph-bt-insights.jpg
153 ms
images-225x180.png
351 ms
Values-signpost-270x180.jpg
152 ms
Unknown-3-225x180.png
152 ms
Ford-people-logo-270x180.jpeg
352 ms
bt-logo.png
351 ms
bc-logo.png
352 ms
ga.js
41 ms
__utm.gif
33 ms
brand-taxi.com SEO score
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brand-taxi.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brand-taxi.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brand-taxi.com
Open Graph description is not detected on the main page of Brand Taxi. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: