Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

british-shop.de

Englische Spezialitäten & Whisky online bestellen - THE BRITISH SHOP

Page Load Speed

2.6 sec in total

First Response

320 ms

Resources Loaded

1.9 sec

Page Rendered

351 ms

british-shop.de screenshot

About Website

Visit british-shop.de now to see the best up-to-date BRITISH SHOP content and also check out these interesting facts you probably never knew about british-shop.de

Sie lieben Shortbread von Walkers, schottischen Whisky und die original Orangenmarmelade aus England? Entdecken Sie original englische Spezialitäten bei THE BRITISH SHOP.

Visit british-shop.de

Key Findings

We analyzed British-shop.de page load time and found that the first response time was 320 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

british-shop.de performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value330 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0.114

86/100

15%

TTI (Time to Interactive)

Value5.5 s

71/100

10%

Network Requests Diagram

british-shop.de

320 ms

British-Food-Shop.htm

493 ms

styles_suma.css

195 ms

styles.css

299 ms

ws-system-1.8.3.js

313 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original British-shop.de, 89% (40 requests) were made to The-british-shop.de and 4% (2 requests) were made to Themes.googleusercontent.com. The less responsive or slowest element that took the longest time to load (773 ms) relates to the external source The-british-shop.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 380.7 kB (40%)

Content Size

949.9 kB

After Optimization

569.2 kB

In fact, the total size of British-shop.de main page is 949.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 475.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 45.2 kB

  • Original 57.0 kB
  • After minification 54.4 kB
  • After compression 11.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.2 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 18.8 kB

  • Original 475.3 kB
  • After minification 456.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BRITISH SHOP images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 203.1 kB

  • Original 286.1 kB
  • After minification 256.3 kB
  • After compression 83.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 203.1 kB or 71% of the original size.

CSS Optimization

-86%

Potential reduce by 113.6 kB

  • Original 131.4 kB
  • After minification 101.6 kB
  • After compression 17.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. British-shop.de needs all CSS files to be minified and compressed as it can save up to 113.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (41%)

Requests Now

41

After Optimization

24

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BRITISH SHOP. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

british-shop.de accessibility score

100

Accessibility Issues

Best Practices

british-shop.de best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

british-shop.de SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise British-shop.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that British-shop.de main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of BRITISH SHOP. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: